Grab the FREE
Brand Value Workbook!

Your brand values are the heart and soul of your business and they’re used to guide business decisions, create connection with your audience and clarify your messaging. 

Read more about defining your brand values

What Makes a Good Brand

What Makes a Good Brand

A good brand is built with intention and purpose. When done well, a strong brand can support your version of success and bring more ease and enjoyment into your business. When I first started our home renovation blog, North Country Nest, I would spend hours and hours...

read more
Five Ways to Brand Your Website

Five Ways to Brand Your Website

Check out these five ways to brand your website so that you can consistently communicate with your audience and showcase your brand's personality! When you hand someone a business card at a networking event, I’m willing to bet it includes your website URL. When you're...

read more
How to Know When it’s Time to Rebrand Your Business

How to Know When it’s Time to Rebrand Your Business

It’s not always easy to know when it’s time to update the look and feel of your brand. Here are five common signs you’re ready to dig in and rebrand your service-based business. Let’s set the scene. You’ve been in business for a length of time - perhaps six months,...

read more
How to Define Your Brand’s Positioning

How to Define Your Brand’s Positioning

Your brand is positioned in the market whether or not it is intentional. Walk through four steps on how to strategically position your brand with ease. When I think of the type of person who invests in an Apple computer, I immediately think about someone in the...

read more
The Basics of Color Psychology and Seasonal Color Theory

The Basics of Color Psychology and Seasonal Color Theory

When referencing color psychology and Seasonal Brand Theory in your branding, you’re utilizing the power of color to help evoke a specific brand experience.   Choosing a color palette for your brand can be one of the most challenging parts of the branding...

read more
Creating the Right Color Palette for Your Brand

Creating the Right Color Palette for Your Brand

Check out these easy-to-follow tips for picking the right brand color palette that resonates with your community and brand's personality!    Let’s talk color. More specifically, choosing a color scheme for your brand. First, know that if it’s hard for you, you...

read more
The Four Phases of the Customer Journey

The Four Phases of the Customer Journey

We're walking through the four phases of the customer journey so that you can create a consistent brand experience tailored to your customer. The way you communicate your brand with someone who is well within your circle of influence is different from someone who is...

read more
How to Identify Your Brand’s Personality

How to Identify Your Brand’s Personality

Seasonal Brand Theory is an easy way to help you identify your brand personality so that you can create a brand identity that resonates with your ideal client and business vision.   Do you remember those Apple commercials with Justin Long? They started with him,...

read more
How to Identify Your Ideal Client: Seven Questions to Ask

How to Identify Your Ideal Client: Seven Questions to Ask

Whether you’re new to business or have been around for years, these seven questions will help you identify your ideal client so that you can understand how to best serve them. The question I see time and time again is, “How do I get more ________?” Insert clients,...

read more
What is a Brand & Why Your Business Needs One

What is a Brand & Why Your Business Needs One

Understanding the answer to what is a brand will help you lay a rock solid brand foundation that connects with your audience, builds trust with your community and supports your version of success. The definition of a brand can be such an ambiguous question and if you...

read more
What are Logo Variations & How Do I Use Them in My Brand?

What are Logo Variations & How Do I Use Them in My Brand?

What are logo variations? We're walking through the five different types of logos to use in your visual marketing so that you can look professional, consistent and cohesive wherever your brand is experienced.   You've just wrapped up with a brand designer (or...

read more
Step Two: How to Brand Your New Service Based Business

Step Two: How to Brand Your New Service Based Business

Sharing four brand foundation pillars that a business owner can answer to effectively brand their service based business right from the start.   As a brand new business owner, it’s easy to look at more established folks and feel like there is no way you’ll be...

read more
Step One: How to Start a Service Based Business Online

Step One: How to Start a Service Based Business Online

We're walking through four basic steps on how to start a service based business online - getting up and running doesn't have to be hard! Getting started with a service based business doesn’t have to be this complicated or arduous process. If you ask yourself the...

read more
Five Steps for Starting a Service Based Business

Five Steps for Starting a Service Based Business

Wanting to start your own service-based business, selling your expertise? Check out these five steps to getting your business off the ground and start booking clients! Starting a business is most definitely not for everyone. However, if you’re teetering on the edge of...

read more
How to Create Your Brand Message, Part Two

How to Create Your Brand Message, Part Two

Part two of how to develop a brand message dives into the last four pillars of creating a message for your service based business. Welcome to part two of creating your brand message. In case you missed part one, click here! And as an added bonus, you can also pick up...

read more
How to Create Your Brand Message, Part One

How to Create Your Brand Message, Part One

A brand message is the overarching thread that is woven into every communication piece shared on behalf of your brand. Today, we're walking through five of the nine pillars for creating a consistent and cohesive brand message for your service based business. And as an...

read more
Three Reasons Why Your Brand Message Might Not Be Working

Three Reasons Why Your Brand Message Might Not Be Working

Check out these three common reasons why your brand message isn't resonating and results are not meeting your expectations. And as an added bonus, you can also pick up a Brand Message Workbook in the Brand Resource Library by clicking here! There comes a time in every...

read more

Let's Get Branding

You're an expert in your field but when it comes to creating a rock solid brand that's cohesive and meaningful, you feel like a fish outta water.

No problem, I got you.

Check out my favorite brand resources below that will help you
create a brand that showcases your expertise to win over new clients and customers!