Read more about crafting your website
Five Ways to Brand Your Website
Check out these five ways to brand your website so that you can consistently communicate with your audience and showcase your brand's personality! When you hand someone a business card at a networking event, I’m willing to bet it includes your website URL. When you're...
Four Ways to Improve Your Website So You Can Book More Clients
Four simple ideas that will help you increase your website conversions for more sales, as a service based business owner. As a service provider, your website plays a pretty important role in your business - it’s the digital equivalent of a resume. And I’m willing to...
Basic Website Design Terminology – The Web Jargon You Should Know
Bring ease and enjoyment into the website design process by understanding the basic website design terminology and jargon. When it comes to the structure of a website, there are loads of different words and phrases that are often thrown around like confetti, leading...
16 Google Font Pairings for Your Website
Find inspiration for your website's font with 16 font pairing ideas, each aligned with one of the four Brand Seasons. Raise your hand if you've spent longer than an hour scrolling through Google Fonts, trying to find the perfect-for-you combination for your website?...
How to Perform a Website Audit
A website audit is the process for evaluating the effectiveness of your internal and external website experience. Today we're sharing what it is and how to perform one. When your business is brand new, more often than not, you’ve DIY’ing all the things. Your business,...
Part Two: The Ultimate How-To Guide for Creating a Website Strategy
By getting clear on your website strategy, you can create and design a website that truly serves your business goals. Last week, we touched on the questions to ask when creating a strategy for your website. In case you missed the post, click here. Why do we start with...
Part One: The Ultimate How-To Guide for Creating a Website Strategy
Creating a website strategy that serves your business starts with answering ten questions that help clarify your website's functionality. Last week we talked about the basics of a website strategy. Feel free to pop over to that post and read through otherwise, here’s...
What is a Website Strategy?
Your website strategy is the game plan for creating a cohesive and effective website that is consistent with your overall digital presence and drives results. Whether you’re DIY’ing your site from scratch, purchasing a pre-made template or working with a professional...
How to Create Your About Page: Layout + Content Prompts
We're sharing a few questions and copy prompts to help you write your website's about page, as well as layout ideas for inspiration! Oh, the dreaded ‘About Page’. When working with clients, this is the number one struggle that nearly everyone struggles with. I get it...
How to Prepare for a New Website Design
We’re walking through all the steps you need to check off the list before starting your new website design project so that you're prepared and ready! So, it's happened. You're ready for a new website. Whether you're looking at a template or a custom website design,...
Five Must-Haves For An Effective Website Homepage
Check out these five must-have homepage elements that will help you craft a consistent and clear, client-focused homepage that effectively communicates your brand message.
Yes, You Need a Website… Not Just a Facebook Business Page
Establishing a digital presence is important and social media plays a huge role. However, there are many reasons why you need more than just a Facebook business page. When you’re just starting a business or learning about social media for business, it can be tempting...