We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the winter brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!]
Before we dive into identifying your brand’s season, let’s walk through each one individually, to give you a sense of what it means to embody that season as a brand.
I want to first issue a little disclaimer: when picking which season your brand falls into, first, listen to your gut, your intuition. Your first instinct is probably right. And picking a season isn’t about checking all the boxes and making sure it aligns perfectly with the personality traits. The season is more of a guideline and as you become more familiar with that season’s style and personality, you can tweak and update your brand as needed. Remember, brands are fluid and will evolve with your business.
Okay, let’s talk seasons.
And the last one to cover is winter.
The winter brand personality is highly driven, decisive, focused, and objective. They know how to get things done with a minimal amount of commotion.
Keywords: strong, objective, straightforward, driven, focused, decisive, luxurious, glamorous, determined, captivating, lavish
Want even more keywords? Check out this great downloadable from The Brand Stylist
Brand voice: The winter brand voice is straightforward and to the point. They do not sugarcoat their communication and they tell it like it is.
Colors: The winter colors are cool, saturated and clear.
Graphics and Patterns: Winter graphics have hard lines with geometric shapes. The patterns are clean, minimal, and no-fuss.
Textures: Winter textures include luxurious marble, opulent gold, and the minimal white or black.
Photography style: The winter photography style is about high contrast and clean lines. Think luxurious and opulent items against a marble backdrop or bold pops of color against a plain white or black background.
For even more visual inspiration, click here to check out my winter personality Pinterest board.
Next week, we’re wrapping up the entire Build a Brand Foundation series! If you need to catch up on the other Build Your Brand Foundation pillars, click here.
All my best,
Want even more info on seasonal color theory and color psychology? Check out some of my favorite resources: