We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the summer brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!]
Before we dive into identifying your brand’s season, let’s walk through each one individually, to give you a sense of what it means to embody that season as a brand.
I want to first issue a little disclaimer: when picking which season your brand falls into, first, listen to your gut, your intuition. Your first instinct is probably right. And picking a season isn’t about checking all the boxes and making sure it aligns perfectly with the personality traits. The season is more of a guideline and as you become more familiar with that season’s style and personality, you can tweak and update your brand as needed. Remember, brands are fluid and will evolve with your business.
Okay, let’s talk seasons.
Last week, we talked about the spring personality and today is all about summer.
When you envision the summer personality, think about the lazy, relaxed days of summer.
Summer brands are well organized, efficient, and very productive. They do their best work in environments with structure and order. They’re sensitive, supportive, and have a strong sense of responsibility.
Keywords: Elegant, refined, high quality, balance, calm, serious, reliable, relaxed, supportive, responsible, delicate, simple, romantic
Want even more keywords? Check out this great downloadable from The Brand Stylist
Brand voice: The brand voice for summer is refined and more on the formal side. Spelling errors and slang fell out of place for this brand personality.
Colors: Summer colors are cool, muted, and elegant.
Graphics and Patterns: Summer patterns and graphics are delicate and simple. Think hand-drawn elements, serif and script fonts, and elegant lines.
Textures: Summer textures are high quality, graceful, and classic. Think fabric, wood, vintage, and watercolor.
Photography style: Summer photos are all about quality and elegance. Think light and airy with high-quality accents and/or textured paper for styling props.
For even more visual inspiration, click here to check out my summer personality Pinterest board.
Next week, we’ll explore the fall personality, and if you need to catch up on the other Build Your Brand Foundation pillars, click here.
All my best,