We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the spring brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!]
Before we dive into identifying your brand’s season, let’s walk through each one individually, to give you a sense of what it means to embody that season as a brand.
I want to first issue a little disclaimer: when picking which season your brand falls into, first, listen to your gut, your intuition. Your first instinct is probably right. And picking a season isn’t about checking all the boxes and making sure it aligns perfectly with the personality traits. The season is more of a guideline and as you become more familiar with that season’s style and personality, you can tweak and update your brand as needed. Remember, brands are fluid and will evolve with your business.
Okay, let’s talk seasons.
Up first, the spring season.
As with nature, when you think about the spring brand personality, it’s bursting with energy, full of possibility, bright colors, and life.
They’re fun, approachable, energetic and creative. They don’t take themselves seriously. Clarity, transparency, and simplicity are of the utmost importance. Spring brands revel in bringing people together and bouncing ideas around, just because they love exercising their creativity.
Keywords: Fun, energetic, playful, approachable, inspirational, friendly, caring, creative, simple, transparent, youthful
Want even more keywords? Check out this great downloadable from The Brand Stylist
Brand voice: The brand voice for spring embodies friendliness and playfulness. The way they communicate is inspirational, yet approachable. Their copy is clear and simple.
Colors: Spring colors are bright, bold, and full of warmth.
Graphics and Patterns: Spring patterns are busy and whimsical. Think polka dots and eccentric flowers. The graphics are circular with soft, clean lines.
Textures: Spring textures are clean and simple. Think white shiplap or a plain white background.
Photography style: Spring photos are bright and airy with the feeling of movement. Fine lines, busy patterns, and natural elements are great styling additions.
For even more visual inspiration, click here to check out my spring personality Pinterest board.
Next week, we’ll explore the summer personality, and if you need to catch up on the other Build Your Brand Foundation pillars, click here.
All my best,
Want even more info on seasonal color theory and color psychology? Check out some of my favorite resources: