Support and Team

It’s our babe’s first birthday this month and as I reflect on this last year, the common theme for me is support. Which means I’m officially dubbing the month of April for The Branded Chat: This is What Support Looks Like. 


When I first started my business, I thought I had to be all things to all people. That I had to show up on all the social channels in order to be successful. And I still remember when I realized that business owners, especially digital business owners, aren’t doing everything on their own. And then I remember asking myself, “Why aren’t more businesses talking about their support rather than having this appearance that they do it alone?” 

I received a message on LinkedIn from an old supervisor a few weeks ago, just wanting to check in and share that she was following along. She finished with, “And Kelly, you look SO HAPPY.” 

I was beyond flattered and I took a moment to pause. Because, yes of course I freakin’ love my business and I am really happy. However, this past year has been, without-a-doubt, the most challenging year of my life. A new baby and a growing business equals lots of feelings – unknown, stress, doubt, fear, excitement, gratitude, happiness, joy, sadness. I don’t think there was a week that I didn’t feel the full spectrum of highs and lows. 

And I don’t ever want there to be this assumed facade that it is all roses and sunshine. And that I am doing this alone. Especially as moms, I think it is so unbelievably important to talk about how we’re getting support. The idea that we have to do everything by ourselves is bullshit. Because after this year, I can whole-heartedly say having a strong support system in place is key to creating a life-first business. Which brings me back to April, the ‘This is What Support Looks Like’ month. I’ll be sharing a peek behind the WCO curtain so that you can get a full picture of what support looks like for this studio, both in business and in personal life, because they’re so intertwined, right?

So, this week we’re diving into support and team. 

It’s been a roller coaster ride of finding a good fit for the WCO Team but I can say with a good amount of confidence that we’re in a great rhythm and operations is running relatively smoothly. Yes of course there are bumps (and I don’t think it’s reasonable to expect otherwise) but we have great communication in place and buy-in from each team member. 

On a more nitty gritty detail level, this is who helps run the show behind-the-scenes: 

Say hello to Alicia, our project, communications and client manager. On a communications front, she is responsible for scheduling social media posts, blog posts, Pinterest graphics, any emails (including this one) and the YouTube videos. On the client side, she manages onboarding for projects and is in charge of our general email inbox. And, for project management, she’s keeping the white label project communication line open, from the agency to the designers. 

Which brings me to the designers, Monika and Lola. They’re the go-to for most of our white label work, which frees me up to work with WCO clients directly. Monika also helps with website design which has been great for my capacity. I didn’t think I’d like stepping more into a creative director role but I’m having a lot of fun seeing their creativity and providing direction, rather than having to do everything from scratch myself. 

Lastly, I have a video editor, Madi, that edits all the YouTube videos. At the beginning of the year I decided to revive our YouTube channel and give it a full effort for at least six months. Alicia started with editing but we quickly realized it was not the best use of her time. So, Madi started with us mid-January and it’s been so wonderful to be able to pass off the recorded videos and let her take care of the editing and Alicia the scheduling. 

I understand that team isn’t for everyone. But that’s the beauty of creating your business, your way. You get to see what others are doing, see what’s working (and not) for them, and then take what feels aligned and apply it to your own model. 

And with that, happy branding 🙂