A brand building process that’s founded on connection and consistency.
The Brand Authority Method
Our five-step communication framework takes you from “My brand is not serving me,“
to “My brand is truly supporting my next level in business!“
01
Clarify the internal brand essence.
Your brand’s essence encompasses what your brand is all about. This phase is about defining your brand’s substance so that you can communicate effectively and connect with your right audience.
02
Outline the positioning.
Now that we understand what your brand is all about, we can dive into how you’ll occupy the right space in the minds of your audience, and the broader market.
03
Craft a message.
With your communication plan in place, we will then dive into your brand’s message – the common thread woven into every brand touch point. This is all about creating an overarching theme that’s easy for you and your team to communicate, and for your right audience to understand.
04
Define the personality.
Now that you have the plan and message in place, we identify the characteristics and traits that will bring it to life. We do this by aligning your desired brand experience with a primary brand season and archetype, and then defining the details like brand voice, common words and phrases used and key terms that embody the brand.
05
Align on visuals.
The last step is to bring your brand experience to life with aligned visuals – logo, typography selection, color palette and supporting collateral. Each visual brand element is created with your brand goals at the forefront, making the entire experience aligned with your brand’s personality, strategy and message.
The end result?
A consistent, cohesive brand that embodies your desired experience at every single brand touch point so you can build a genuine connection with your right audience.
We help purpose-driven brands step into their expertise and increase their impact.
Do you find yourself confused, frustrated and tired of wasting time on building brand authority in your space?
You spend hours trying to recreate what you see other brands doing but don’t realize that their strategy, message and goals may be vastly different than yours. Or, perhaps you get lost in a spiral of comparison because ‘they’ seem so much farther ahead of you. Or, you know in your head what you want your brand experience to be but when it comes to bringing it to life, you just can’t quite articulate the vision.
You’re stuck in this space of overwhelm, frustration and not knowing what the next right step is. My friend, this is brand uncertainty.
The good news? Brand uncertainty is all too common and we pinky promise you’re not alone.
You see, when we’re so close to the work, it’s hard to step back and see the next right steps. But, that’s why Witt and Company exists. We’ve been supporting businesses just like yours since 2017 with our simple and easy-to-follow brand building process. You’ll walk away with clarity on how your brand will be experienced, messaging that is easy to understand and visuals that embody your brand’s personality.
Our goal is to help you craft an aligned brand that fuels audience connection and business confidence.
The five-step roadmap that’ll take you from “My brand is not serving me,” to “My brand is truly supporting my next level in business!”
Because when your brand has authority and connects with your right audience, you will move from uncertainty and frustration to excitement and ease.
Clarify the internal brand.
Map out the position.
Craft a message.
Define the personality.
Align on visuals.
- Purpose, vision and mission statements
- Brand values and activities
- Brand culture and essence
- Ideal client persona
- Competitor research and analysis
- Key brand differentiator
- Positioning strategy
- Core brand message statement
- Primary and secondary message elements
- Brand promise statement
- Brand message pillars
- Primary and secondary brand season and archetype
- Key terms and their defintions
- Tone of voice and communication style
- Common words and phrases
- Logo and variations
- Typography and color palette
- Supporting brand collateral
- Website layout and design
Clarify the internal brand.
- Purpose, vision and mission statements
- Brand values and activities
- Brand culture and essence
Map out the position.
- Ideal client persona
- Competitor research and analysis
- Key brand differentiator
- Positioning strategy
Craft a message.
- Core brand message statement
- Primary and secondary message elements
- Brand promise statement
- Brand message pillars
Define the personality.
- Primary and secondary brand season and archetype
- Key terms and their defintions
- Tone of voice and communication style
- Common words and phrases
Align on visuals.
- Logo and variations
- Typography and color palette
- Supporting brand collateral
- Website layout and design
kind words from happy clients
The Suite Pea
““She helps her clients dig deeper so that they can speak more authentically to their target audience, which is so important when trying to build client’s trust.”
Let’s talk about the details
What the Brand Authority Method means for you and your brand.
Have a communication Plan for your brand.
Our brand questionnaire and strategy workshop will help you determine the core foundation of your brand’s strategy, allowing you to truly understand what type of experience your brand will provide and for whom.
Understand your unique results.
The brand process workshop is all about defining how your brand gets results. Because when you can clearly articulate the how, you will have a distinct advantage and authority within your space.
Simplify your visibility.
Our brand message workshop will help you turn all the ideas and thoughts into clear, marketable language. We create a common thread that’s easily woven into all of your brand touch points and provide a simple framework for creating effective thought leadership.
Build the Know, Like and Trust Factor.
The brand personality manual will create a clear path forward and define the true persona of your brand. This will guide your external-facing brand and ensure you create a consistent and cohesive brand experience that supports your business.
Enhance your overall brand experience.
Our visual process is rooted in your brand’s strategy and guided by your personality assessment, so each visual element is crafted with intention. This allows you to create a visual experience that embodies your true brand persona, making it more effective and influenctial for your right audience.