A brand building process that’s founded on connection and consistency.

brand authority:

the earned perception of trust and impact a brand has on both its customers and industry

thought leadership:

the expression of ideas, opinions and experience within a specific area of expertise

The Brand Authority Method

The five-step process takes you from “My brand is not serving me,
to “My brand is truly supporting my next level in business!

brand authority method steps

01

Clarify the strategy.

Your brand’s strategy is the communication plan for your brand and business. We have four main pillars that we’ll dive into – who you serve, what you offer, why it matters and how you want people to feel when they experience your brand. Together these elements create a strong foundation for communicating with your right audience.

02

Outline the process.

Now that we understand what your brand is all about, we can dive into how you deliver those amazing results. Whether it’s a specific framework or process, this is all about getting clear on your unique twist and communicating it effectively.

03

Craft a message.

With your communication plan in place, we will then dive into your brand’s message – the common thread woven into every brand touch point. This is all about creating an overarching theme that’s easy for you and your team to communicate, and for your right audience to understand.

04

Define the personality.

Now that you have the plan and message in place, we identify the characteristics and traits that will bring it to life. We do this by aligning your desired brand experience with a primary brand season and archetype, and then defining the details like brand voice, common words and phrases used and key terms that embody the brand.

05

Align on visuals.

The last step is to bring your brand experience to life with aligned visuals – logo, typography selection, color palette and supporting collateral. Each visual brand element is created with your brand goals at the forefront, making the entire experience aligned with your brand’s personality, strategy and message.

The end result? 

A consistent, cohesive brand that embodies your desired experience at every single brand touch point so you can build a genuine connection with your right audience.

We help purpose-driven brands step into their expertise and increase their impact.

Do you find yourself confused, frustrated and tired of wasting time on building brand authority in your space?

You spend hours trying to recreate what you see other brands doing but don’t realize that their strategy, message and goals may be vastly different than yours. Or, perhaps you get lost in a spiral of comparison because ‘they’ seem so much farther ahead of you. Or, you know in your head what you want your brand experience to be but when it comes to bringing it to life, you just can’t quite articulate the vision.

You’re stuck in this space of overwhelm, frustration and not knowing what the next right step is. My friend, this is brand uncertainty.

The good news? Brand uncertainty is all too common and we pinky promise you’re not alone.

You see, when we’re so close to the work, it’s hard to step back and see the next right steps. But, that’s why Witt and Company exists. We’ve been supporting businesses just like yours since 2017 with our simple and easy-to-follow brand building process. You’ll walk away with clarity on how your brand will be experienced, messaging that is easy to understand and visuals that embody your brand’s personality.

 

Our goal is to help you craft an aligned brand that fuels audience connection and business confidence.

The five-step roadmap that’ll take you from “My brand is not serving me,” to “My brand is truly supporting my next level in business!”

Because when your brand has authority and connects with your right audience, you will move from uncertainty and frustration to excitement and ease.

Clarify the strategy.

Map out the process.

Craft a message.

Define the personality.

Align on visuals.

  • The ideal client(s), audience and/or market
  • The transformation the work provides
  • Why the work matters
  • The desired brand experience
  • The unique steps you take clients on to get them results
  • How the work and transformation gets done
  • Your intellectual property
  • The overarching theme for your communication
  • Desired narrative shifts for your ideal audience
  • Your purpose, vision and beliefs
  • Primary and secondary brand season and archetype
  • Key terms and their defintions
  • Tone of voice and communication style
  • Common words and phrases
  • Logo and variations
  • Typography and color palette
  • Supporting brand collateral
  • Website layout and design

Clarify the strategy.

 

  • The ideal client(s), audience and/or market
  • The transformation the work provides
  • Why the work matters
  • The desired brand experience

Map out the process.

 

  • The unique steps you take clients on to get them results
  • How the work and transformation gets done
  • Your intellectual property

Craft a message.

 

  • The overarching theme for your communication
  • Desired narrative shifts for your ideal audience
  • Your purpose, vision and beliefs 

Define the personality.

 

  • Primary and secondary brand season and archetype
  • Key terms and their defintions
  • Tone of voice and communication style
  • Common words and phrases

Align on visuals.

 

  • Logo and variations
  • Typography and color palette
  • Supporting brand collateral
  • Website layout and design

kind words from happy clients

Chanel Horowitz
The Suite Pea

““She helps her clients dig deeper so that they can speak more authentically to their target audience, which is so important when trying to build client’s trust.”

“Working with Kelly was a wonderful experience. She took the time to thoughtfully think through the services I was offering, and helped brainstorm ideas for how to improve them. She is extremely organized, responsive and a pleasure to collaborate with. I would highly recommend her!”

Let’s talk about the details

What the Brand Authority Method means for you and your brand.

Have a communication Plan for your brand.

 

Our brand questionnaire and strategy workshop will help you determine the core foundation of your brand’s strategy, allowing you to truly understand what type of experience your brand will provide and for whom.

Understand your unique results.

 

The brand process workshop is all about defining how your brand gets results. Because when you can clearly articulate the how, you will have a distinct advantage and authority within your space.

Simplify your visibility.

 

Our brand message workshop will help you turn all the ideas and thoughts into clear, marketable language. We create a common thread that’s easily woven into all of your brand touch points and provide a simple framework for creating effective thought leadership.

Build the Know, Like and Trust Factor.

 

The brand personality manual will create a clear path forward and define the true persona of your brand. This will guide your external-facing brand and ensure you create a consistent and cohesive brand experience that supports your business.

Enhance your overall brand experience.

 

Our visual process is rooted in your brand’s strategy and guided by your personality assessment, so each visual element is crafted with intention. This allows you to create a visual experience that embodies your true brand persona, making it more effective and influenctial for your right audience.

Ready to get started?