Check out these six ways to create your ideal client profile that’ll help you resonate with your brand’s target audience.
In a perfect world, your ideal client is the person who will be making a purchase from you. They value you, your brand and your offerings. They identify with your brand’s message, values and mission. They will become (if they aren’t already) your brand ambassadors and will eagerly advocate on your behalf.
Your ideal client? They’re in your corner, rooting for you. When you succeed, they’re ecstatic. When you hit a roadblock, they’re by your side, encouraging you to keep going. When you launch a new product, they’re the first ones in line. When you hit publish on that new blog post, they’re immediately devouring every single word. When you call on them, they’re raising their hands, high.
In today’s over-saturated, digital world, getting lost in the crowd is expected. You have approximately 0.025 seconds to make an impression – and that’s even if whatever-you’re-sharing gets seen in the first place. The question I see time and time again is, “How do I get more ________?” Insert clients, readers, followers, engagement, likes, comments, purchases… anything that has to do with your business growth.
I could spew off a strategy-this and new-tool that but at the root of every marketing tip and trick is this: you have to speak to the right people. Shouting across every channel, to every individual isn’t going to get you anywhere. You’re bound to get lost in the noise. And because I’ve heard this way too many times, let’s just go ahead and address it right here, right now. Zeroing in on your target audience and creating content specifically for them will NOT make you lose clients. In fact, and in my personal experience, deciding on who I want to work with and who I am a good fit for has only increased my revenue.
Because I am resonating with a core group of people. Instead of building half-assed relationship with anyone and everyone that sees my stuff, I am building a solid foundation with a targeted group. Key example: if you’re reading this, you’re more than likely have qualities of my ideal client.
So, if you’re sick of wasting time and ready to start attracting the right people, let’s jump into these six ways to identify your ideal client. And, if you’re really lovin’ this, grab my FREE workbook which takes it one step further. I’ll teach you how to take your ideal client profile and create action steps for building an effective communication plan.
6 Ways to Identify Your Ideal Client
Fair warning, a lot of data mining ahead. But don’t worry, I promise it’ll be worth the effort and I’ll make it as pain-free as possible!
Google Analytics’ Audience Insights
This is the audience-insight Mecca. Pretty much anything you’d like to know about your audience can be found in the ‘Audience’ tab in your analytics. From the device they use to the way they reached your site to how long they’re staying – it’s all there. If you’re already getting overwhelmed, check out this video from Google, specifically for beginners. And if you’d like a more in-depth tutorial, check out Google Analytics Academy.
Popular Blog Post Content
Take a deep dive into your blog posts. Which ones are receiving the most shares and comments? What is the topic? What are the images like? What style of writing are you using? All these characteristics will help you further identify who your audience is and what they like.
Social Media Analytics
Facebook, Instagram and Twitter all provide a great overview of basic audience demographic information like age, gender and location. They also provide information on when your audience is most active on the platform, which is great for finding your optimal posting times. I would also pull which posts are receiving the most likes, comments, shares, DMs, etc. Not just the actual blog post but also the photo and the captions that you’re including along with it. This will help you determine stylistically what your audience is drawn to as well as the writing style that resonates with them – is it question form, more motivational, simple statements, etc.?
By looking at the Pinterest analytics, you’ll be able to see what your audience is interested in. Check out your top 25 performing pins – what are the trends? This will help guide you in future content creation and also let you know what topics your audience finds valuable.
I’m going to assume you have an email list and if you don’t stop what you’re doing right now and start one. Then in a few months, come back to this section 🙂 Take a look at the last six months of email newsletters you’ve sent out. Which subject lines elicited the highest open rates? Which blog posts spurred the most click-throughs? Your email subscribers are your most important customers, regardless of if they’ve made a purchase. They’ve given you access to the holy grail – their inbox. If you can narrow down what makes them happy, you’re naturally going to attract more folks like them.
It seems like a no-brainer, but think about the previous clients you’ve had a chance to work with. Write down each clients’ top five characteristics; that could be company size, industry, personality type, business type or age (person or company). This will give you an idea of who was attracted to you and whether or not you’re already attracting the right people.
Now that you’ve gathered all the data, what’s next? Download my FREE ideal client workbook that will walk you through creating an ideal client profile PLUS how to create action steps for effectively communicating with your target audience.