Brand strategy for purpose-driven small businesses and nonprofit organizations.

Our deep-dive brand workshops are designed to get clear on the heart and soul of your brand, find opportunities to showcase your uniqueness and develop ease-filled ways to communicate the value that you bring to the table with your right audience.

You’ll walk away with an internal brand system that’ll allow you and your team to consistently and cohesively communicate your brand with purpose and confidence.

kind words from happy clients

Gaining a clear definition of what my brand is about is exactly what I was looking for and exactly what I got! Working with Witt and Company was a beautiful experience. I was able to gain a clear definition of what my brand is about and a clear visual template of how everything should look design-wise. This experience truly fit like a glove for my business.”

Beth Alexander
Unleash Pet Photography


Brand strategy services

Internal Brand


  • Purpose statement
  • Mission statement
  • Vision statement
  • Core brand beliefs
  • Values and action statements

Positioning and Differentiation


  • Positioning statement
  • Unique differentiators
  • Ideal client persona
  • Competitor research

Brand Messaging


  • Core brand message
  • Brand promise
  • Brand pillars
  • Content topics

Brand Personality


  • Tone of voice and communication style
  • Brand season(s)
  • Brand archetype(s)
  • Word and phrase bank
  • Brand attribute and adjectives

Our strategic branding process

How we help you craft a brand that's strategic, aligned and rooted in connection

Our Brand Authority Method will take you from "our brand doesn't reflect who we are or where we're going" to "our brand is rooted in substance, drives confidence in sharing our work and aligns with the direction we're headed". This five-step framework is the foundation for creating a rock solid brand that furthers your impact and connects with your right audience.

Read more about our process →

brand authority method steps
witt and company working on brand strategy

About Witt and Company

Witt and Company is a Minnesota-based brand strategy and design studio for purpose-driven businesses. Our small and mighty team is focused on helping you create a brand experience that is easy to communicate, exciting to show off and truly representative of your vision.

Ready to get started?