Brand and website audit for purpose-driven small businesses and nonprofit organizations.

Feeling uncertain about your brand and website but not sure where to start? Instead of spinning your wheels, evaluating these color scheme changes or that new messaging structure, get an objective and strategic evaluation from rebranding specialists.

You’ll walk away with a detailed and clear path forward, and next right steps for your brand and website, in as little as two weeks.

kind words from happy clients

“Before working together, our brand was very dated, didn’t reflect the current leadership and we didn’t have a focus. You got us focused and clear on our goals, our branding and where we want to be. It’s so easy now for us to communicate with everyone. We literally wouldn’t be in the new building if it wasn’t for this process. It was beyond a good investment and we’re thrilled with our experience and the outcomes.”

Ashley Hall
Executive Director
Koochiching County Food Access

A brand audit may be your next right step if…

→ You’re thinking about a rebrand but you aren’t even sure where to start or what you need 

→ You’re embarrassed with how your brand or website looks

→ You aren’t sure how to talk about your work and the vision that you’re working towards

→ Your brand isn’t being consistently communicated across the board

How does the audit work?

The brand and website audits are all about zooming out to get a holistic, big picture view of your business or organization. We can focus our audit efforts on your brand, your website or both. The result? You’ll receive detailed thoughts, observations and recommendations on how to improve your brand and website, bringing more clarity to your next right steps.

what we review

Brand audit

Brand Strategy


  • Mission, vision, values and beliefs
  • Positioning and differentiation
  • Ideal client persona
  • Core message and promise
  • Personality and communication style

Brand identity


  • Logo and variations
  • Typography
  • Color palette
  • Patterns and textures
  • Photography

Brand Systems


  • Strategy documentation
  • Communication guidelines
  • Visual identity guidelines
  • Templates

what we review

Website audit

Technology + seo


  • Sitemap
  • Plugins and integrations
  • Search engine optimization
  • Page speed

User experience and design


  • Layout and page structure
  • User flow and friendliness
  • Design and aesthetics



  • Messaging and page content
  • Images and graphics
  • Blog posts and original content

Our strategic branding process

How we help you craft a brand that's strategic, aligned and rooted in connection

Our Brand Authority Method will take you from "our brand doesn't reflect who we are or where we're going" to "our brand is rooted in substance, drives confidence in sharing our work and aligns with the direction we're headed". This five-step framework is the foundation for creating a rock solid brand that furthers your impact and connects with your right audience.

Read more about our process →

brand authority method steps
witt and company working on brand strategy

About Witt and Company

Witt and Company is a Minnesota-based brand strategy and design studio for purpose-driven businesses. Our small and mighty team is focused on helping you create a brand experience that is easy to communicate, exciting to show off and truly representative of your vision.

Ready to get started?