brand strategy + design studio

creating consistent and cohesive brands. 

Thank you so much for your interest in working together!

This virtual service guide will walk you through all you need to know about branding with Witt and Company!

The Witt and Company Branding Process

Our work begins with strategy. Getting clear on your brand will allow us to craft a communication plan that showcases your expertise, hones in on what makes you unique and cohesively shares your message.

From there, we’ll create brand visuals that bring the strategy to life. It’s more than just a pretty logo – we align your brand with a specific Brand Season so that your identity communicates with your audience in an intentional way.

brand strategy

Your brand’s strategy is the practical plan for building and growing your brand. It’s the guide for communicating your brand in a clear and cohesive way. Without a strategy, you’re shooting in the dark and risk inconsistent communication.

I think it’s important to note that having a solid brand strategy doesn’t mean your business can’t pivot, change or evolve. When you invest in creating a solid brand strategy, you’re giving your brand room to grow and evolve in a more fluid manner.

Typical results include more certainty around what you want your brand and business to look like, more consistent messaging and more clarity on how to share your brand message with your community.

Brand Strategy Foundation Program

Struggling with how to show up for your brand? Not sure who you’re even serving or what exactly you’re providing them?

This four-week program will help you nail down a strong brand foundation so that you can consistently and cohesively show up for your community. Over the course of four one-hour calls, we’ll work through the four brand strategy pillars below. You’ll walk away with an in-depth brand strategy guide that will help you stay consistent when communicating your brand.

Pillar One // Ideal Client

• Internal + external paint points
• Their number one problem

Pillar Two // Brand Values

• Why you started your business
• What values guide your decisions

Pillar Three // Client Transformation

• Your unique solution
• Your customer’s journey

Pillar Four // Brand Positioning

• Your unique differntiator
• Market research

Deliverables

• Brand strategy workbook
• Four one-hour brand strategy calls
• Brand Guide that includes a detailed summary of each brand foundation pillar

Investment: $499
Timeline: Four weeks

Angela Kittock

Moondance Coaching

“I really enjoyed the process of working through the brand intensive questionnaire prior to our first meeting – it was such a useful exercise in helping me to compile all of my disparate thoughts and feelings about my brand, my customer, and my message into one neat and tidy place. To follow that up, it’s great to have the comprehensive branding packet Kelly compiled from everything I heaped into the questionnaire! I love being able to reference that for words, snippets and bullet points that I can pull directly into my marketing without feeling like I have to make it up from scratch every time.”

brand strategy and design

Your brand visuals play an important role in sharing your brand’s message. They can either enhance the brand experience or detract from it by being too distracting, confusing or inconsistent.

A clean, consistent and cohesive visual brand helps you connect with your audience, share your message and build trust with your ideal clients.

The Basic Brand Strategy + Design 

We’ll begin with a one-hour brand strategy call to get clear on your brand foundation. From there, we’ll identify your Brand Season and you’ll have a choice of one Semi-Custom Brand from the brand shop, with one revision round. All designs are exclusive and only sold once.

Also included is a follow-up one-hour brand strategy call, held within 30 days of completing our project.

Brand Strategy

• Brand strategy workbook
• Two one-hour brand calls

Semi-Custom Brand Deliverables (one revision)

• Primary logo in black variation, white variation and four brand colors
• Secondary + alternate logo in black variation, white variation and four brand colors
• Submark in black variation, white variation and four brand colors
• Font recommendations
• Color scheme recommendations

Your choice of two collateral items (one revision)

• Business card design
• Postcard design
• Instagram feed and story template in Canva
• Facebook cover photo design
• One set of three custom, branded icons
• Three page workbook template in Canva
• Custom branded pattern

Brand Strategy and Style Guide

• Ideal client
• Brand message
• Brand values
• Client transformation
• Brand voice
• Brand keywords
• Brand phrases
• Brand Season
• Brand positioning
• Brand style guide

Investment: $997
Timeline: Two Weeks

ESTIMATED TIMELINE

Week One //

First brand strategy call + semi-custom brand selection; receive first draft of your brand and collateral

Week Two //
Receive final brand design, collateral and Brand Guide

Follow-Up //
Second brand strategy call

The Essentials Brand Strategy + Design

First, we’ll get clear on the four brand strategy foundational pillars with two one-hour brand strategy calls. We’ll dive into brand positioning, ideal client, brand values and client transformation so that you can clearly communicate what makes you the best choice for your potential customer.

Then, we’ll use the strategy as a guide and jump into the collaborative brand design process. It’s all about taking what’s in your head and aligning it with how you want your brand to be perceived so that you get a cohesive visual brand that you’re excited to share.

To finish, included is a follow-up one-hour brand strategy call, held within 30 days of completing our project.

Brand Strategy

• Brand strategy workbook
• Three one-hour brand strategy calls

Custom Brand Deliverables (two revisions)

• Primary logo in black variation, white variation and full color
• Secondary + alternate logo in black variation, white variation and full color
• Submark in black variation, white variation and full color
• Font recommendation
• Color scheme recommendation
• Custom brand pattern

Your choice of two collateral items (one revision)

• Business card design
• Postcard design
• Instagram feed and story template in Canva
• Facebook cover photo design
• One set of three custom, branded icons
• Three page workbook template in Canva
• Custom branded pattern

Brand Strategy and Style Guide

• Ideal client
• Brand message
• Brand values
• Client transformation
• Brand voice
• Brand keywords
• Brand phrases
• Brand Season
• Brand positioning
• Brand style guide

Investment: $1897
Timeline: Six Weeks

ESTIMATED TIMELINE

Week One //

First brand strategy call; four brand foundation pillars (ideal client, values, transformation, positioning)

Week Two //
Second brand strategy call; brand voice + personality

Week Three //
Mood board + logo concepts in black and white

Week Four //
Second draft of logo concept in color

Week Five //
Branded collateral

Week Six //
Final artwork + Brand Strategy and Style Guide

Follow-Up //
Third brand strategy call

The Works Brand Strategy + Design

The first two weeks will be dedicated to diving into the four brand strategy pillars, ensuring you get clear on your brand foundation. By the end of the strategy phase, you’ll understand who you serve, how you serve, where you serve and why you serve, enabling you to clearly communicate your brand confidence.

Then, we’ll use the strategy as a guide and jump into the collaborative brand design process. This phase kicks off with a one-hour brand call where we’ll discuss your brand voice, personality and design vision. It’s all about taking what’s in your head and aligning it with how you want your brand to be perceived so that you get a cohesive visual brand you’re excited to share.

To finish, included is a follow-up one-hour brand strategy call, held within 30 days of completing our project.

Brand Strategy

• Brand strategy workbook
• Two two-hour brand strategy calls
• Two one-hour brand strategy calls

Custom Brand Deliverables (two revisions)

• Primary logo in black variation, white variation and four brand colors
• Secondary + alternate logo in black variation, white variation and four brand colors
• Submark in black variation, white variation and four brand colors
• Font recommendation
• Color scheme recommendation
• Custom brand pattern

Your choice of three collateral items (one revision)

• Business card design
• Postcard design
• Instagram feed and story template in Canva
• Facebook cover photo design
• One set of three custom, branded icons
• Three page workbook template in Canva
• Custom branded pattern

Brand Strategy and Style Guide

• Ideal client
• Brand message
• Brand values
• Client transformation
• Brand voice
• Brand keywords
• Brand phrases
• Brand Season
• Brand positioning
• Brand style guide

Investment: $2297
Timeline: Eight Weeks

ESTIMATED TIMELINE

Week One //

First two-hour brand strategy call; ideal client + brand values

Week Two //
Second two-hour brand strategy call; client transformation + brand positioning

Week Three //
First one-hour brand strategy call; brand voice, personality + design

Week Four //
Mood board + brand strategy overview

Week Five //
First draft logo concepts

Week Six //
Second draft of logo concept in color

Week Seven //
Branded collateral + final review logo concept

Week Eight //
Final artwork + Brand Strategy and Style Guide

Follow-Up //
Second one-hour brand strategy call

Brand

Add-ons

Need somethin’ extra? No worries, check out the a la carte options for graphic add-ons, which can be included with any design package.

• Business card design
• Digital or print e-books
• Newsletter design
• Social media templates
• Package design
• Pricing guides
• Brochure design
• Flyer design
• Postcard design
• Social media graphics
• Powerpoint presentations

website strategy and design

It’s worth restating: Your brand is how someone thinks, feels and acts in regards to your business.

And your website? It plays a pretty critical role in how someone perceives and experiences your brand.

Everything from the images you use to layout of each page to the call-to-action is providing someone with a specific experience. When you’re intentional about what you want that experience to be, you can showcase the great results you deliver and make it easier for people to do business with you.

I know you work hard for your clients – it’s about time your brand does the same for you.

This collaborative website design process starts with creating a strategy that tells your brand story and communicates what you do. Then, we’ll collaborate to bring your design vision to life and create a website you’re excited and proud to share!

Website Platforms

• WordPress with Divi Theme
• Showit + WordPress blog

Website Strategy

• Brand strategy workbook
• One-hour website strategy call

Website Design

• Base package begins with up to six pages
• Content guide to help with writing website copy
• If we haven’t worked together for branding, you’ll receive the brand strategy workbook to ensure brand standards are maintained
• Ability to keep current site live while we build new site
• Custom website graphic and/or icon set
• Domain migration and/or update DNS settings

Additional Website Design Features

• Blog page + post template
• Link email marketing tool subscriber form
• Basic website SEO
• Google Analytics code linked
• Facebook Pixel code linked

Investment: $2997
Timeline: Six to Eight Weeks

ESTIMATED TIMELINE

Week One //
Website strategy call

Week Two to Three //
Home page design

Week Four to Five //
First draft

Week Six //
Second draft

Week Seven //
Recorded screenshare tutorial for website updates/changes

Week Eight //
Website migrated and/or published

Need somethin’ extra? No worries, check out the a la carte options for website add-ons..

• Blog post migration ($100)
• Blog post formatting ($10/post)
• Welcome email configuration ($75)
• Subscriber opt-in design + connection ($100)
• Website photo sourcing ($25 per photo)
• Google Analytics setup + connection ($75)
• Google Search Console setup + connection ($75)
• Website graphic ($75 per graphic)
• Advanced Search Engine Optimization (custom pricing)

Website

Add-ons

Jessica Janakes

Wellness Within

“Kelly is a rare find. Her attention to detail, clarity, kindness, and ability to take what is in your mind and make it a tangible thing is the cream of the crop. From our initial email conversation to the offboarding process, Kelly was fully invested and devoted to making my brand become a reality. Thank you!”

next steps

Ready to build a brand you’re excited to share?!

Follow along with these three steps to get started!

step 01.

Click the button below to set up a free discovery call. We’ll go over your needs and answer questions. Please make sure the main decision-maker is available for this chat! 

step 02.

Once you schedule your Discvery Call, you’ll be redirected to a quick intake form where you can get me up to speed on all the amazing work you’re doing.

step 03.

I’ll review the questionnaire before our call and come prepared with an estimate that we can discuss on the call. Come with any and all questions – I can’t wait to get to know you and your business! 

You’re damn good at what you do.

Let’s make sure your brand tells the same story.

About Witt and Company

Hi, I’m Kelly – owner and brand builder at Witt and Company, a Minnesota-based brand strategy and design studio. Witt and Company began as a side hustle, offering marketing services to bloggers. About eight months in, a few friends took a chance on me and asked if I’d design a logo for their new business. Within 0.2 seconds of the branding process, I knew I had found my ‘thing’. 

Being part of a client’s brand journey is an absolute joy and I adore helping other small business owners step into their expertise by crafting a brand they’re excited and proud to share.

When I’m not collaborating with clients, you can find me working on a home renovation project alongside my hubby and documenting the progress on our blog, North Country Nest. I am also a dog momma to two trouble-seeking black labs and my go-to Friday night plans include getting lost in a good book with a tall glass of wine.

I am so excited to learn about you and your project – cheers to new beginnings!

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