Your Brand Message Superpower:
SHOWCASE YOUR PROCESS
You have nailed down the client experience. So much so, it’s what makes your brand so dang special. You know the importance of serving your clients well and have a knack for making them feel like a million bucks.
Clients flock to you because you guide them through their problem and help them understand the solution in a simple and easy to understand way.
When it comes to your brand message, showcasing the client process is a great opportunity to connect with potential clients – especially those that want to build a strong realtionship with the person/brand they hire.
Brand Message Goal
You know the value of providing an amazing customer experience so use that as the focal point of your brand message; this draws in new clients and will be a no brainer for transitioning past clients into brand advocates.
Brand Message Ideas
Need some ideas to get you started? No worries, I got you.
- Walk your audience through the customer onboarding process, highlighting the care and attention to detail
- When you add something new to your client process, show it off and explain the ‘why’ behind it
- Talk about the importance of the client experience to your brand and how it delivers the result your client is looking for
- Don’t forget about the offboarding process and what can be added to the end of a project to keep the client in your sphere of influence