unleash pet photography
- Brand strategy
- Brand design
- Brand pattern
- Brand icons
Getting started with branding
She originally reached out because she wanted to give her current logo a little refresh and really dig into her brand strategy. She had a mobile studio as well as a very successful Catch a Treat fundraising event, and wanted to figure out how they all worked together into something cohesive.
Brand strategy and design
Going into our strategy session, Beth had a pretty clear idea of who she was a great fit for. Given that clarity, our focus for the session was all about clarifying and really stepping into her key differentiators – her mobile studio and her promise of capturing the natural personality of the client’s pet.
After talking through the specifics of communicating what makes her unique, she then mentioned the idea of changing her business name. Because selling is a goal, she wanted to step away from having a business centered around her and more into a business framework that is about the experience, rather than working directly with Beth.
If I remember correctly, we decided on that call that a name change would be the most beneficial. That switch then altered the path of our conversation around visuals.
Originally, Beth just wanted a little refresh on her current logo. What we ended up doing was giving her that option but also then adding in two other concepts that were completely different, aligning more with her fall brand season – warm, welcoming and knowledgeable.
The result was a vintage-style brand identity with a little playfulness thrown in. I created a cat and dog character that aligned well with the vintage-style trailer logomark.
Brand values: Bring joy • Help others • Eco-friendly
Brand voice + communication style: Helpful, warm and educational with a sense of leadership and authority.
Catch a Treat Fundraiser Logo
kind words from happy clients
Unleash Pet Photography
Gaining a clear definition of what my brand is about is exactly what I was looking for and exactly what I got!