np dezign branding
interior designer branding
NP Dezign offerings bold, bright interior design services and custom furniture refinishings for individuals who want their space to accurately reflect their strong and different personality.
Getting started with branding
Brand strategy and design
Natalia had completed the brand strategy workbook prior to us working together so we focused our call on working through her answers and getting more clear on who she was serving and how to best articulate her unique style as an interior designer.
For her brand’s personality, NPD aligns most with the winter brand – provocative was her number one brand attribute. She wants people to feel curious to know more, comfortable enough to express themselves freely, encouraged about the potential results and supported throughout the entire client experience.
For her brand visuals, we really wanted to align with this idea of breaking the rules and doing things differently. She doesn’t do things ‘by the book’ with her clients so she really wanted a brand that reflected in the design of her brand. To achieve this, we moved forward with a bold, serif font and messy handwritten script. The colors are a combination of black, gray and red to create a bold, strong and empowering feeling.
Brand values: • People • Quality • Service • Innovation
Brand voice + communication style: Minimalist, straight to the point and blunt with a touch of empathy