np dezign branding

interior designer branding

project details

Brand strategy
Brand visuals

NP Dezign offerings bold, bright interior design services and custom furniture refinishings for individuals who want their space to accurately reflect their strong and different personality.

Primary Logo

Color Palette

Getting started with branding

Natalia reached out because she had gone through the brand strategy resources in our resource library but still felt like she didn’t have clarity around her brand. She wanted to feel confident in her brand’s identity and have visuals to support it.

Brand strategy and design

Natalia had completed the brand strategy workbook prior to us working together so we focsed our call on working through her answers and getting more clear on who she was serving and how to best articulate her unique style as an interior designer.

For her brand’s personality, NPD aligns most with the winter brand – provocative was her number one brand attribute. She wants people to feel curious to know more, comfortable enough to express themselves freely, encouraged about the potential results and supported throughout the entire client experience.

For her brand visuals, we really wanted to align with this idea of breaking the rules and doing things differently. She doesn’t do things ‘by the book’ with her clients so she really wanted a brand that reflected in the design of her brand. To achieve this, we moved forward with a bold, serif font and messy handwritten script. The colors are a combination of black, gray and red to create a bold, strong and empowering feeling.

Brand values: • People • Quality • Service • Innovation

Brand voice + communication style: Minimalist, straight to the point and blunt with a touch of empathy