Branding + Wedding Photography
Project // Brand Design + Web Design
Lumos Images helps entrepreneurs and brands create a consistent visual representation of their brand to convey professionalism and authenticity in their field and connect with their ideal clients.
Primary seasonal brand: Lumos Images most identifies with the spring personality, which is fun, approachable, energetic and creative. Clarity, transparency and simplicity is of the utmost importance. They revel in bringing people together and bouncing ideas around, just because they love exercising their creativity. Colors are bright and bold; patterns are busy and whimsical. Textures are clean with fine lines.
Secondary seasonal brand: To help balance the energy and movement of spring, the secondary seasonal personality is fall. Think authenticity and integrity with a focus on friends and family. In addition, they love to challenge established norms. From a visual perspective, think warm, muted colors, rounded corners, natural and organic textures, and informal illustrations.
“Not only do I have a new look and feel to my website but the whole process of getting there helped me really hone in on my branding and think through all aspects of my business – including what I want to accomplish with it and how to get there. I had a rough idea of what I wanted but was having a hard time visualizing it. You helped me narrow down my many ideas and put all of my random, scattered thoughts together to form a cohesive look and brand better than I was even imagining! Infinitely valuable! Thanks for everything.”
– Laura Schneider, Lumos Images