eyetography
branding for a wedding photographer and videographer
Project details
- Brand strategy
- Brand design
Eyetography works closely with couples before and during their wedding day to authentically capture, via photography and videography, their true essence and personality.
Primary Logo
Color Palette
Getting started with branding
Aly and Kuba have been shooting weddings for more than ten years and are really freakin’ amazing at what they do. However, they weren’t presenting a consistent aesthetic and brand message, and weren’t sure where to start in creating something consistent to share. So, decided it was the perfect time for an overall brand update and reached out to work together!
Brand strategy and design
Aly and Kuba had a pretty clear idea of who they loved working with – after more than ten wedding seasons, they’ve had a variety of clients and were able to articulate the couples they enjoyed working with the most.
Given that clarity, we focused our efforts on diving into what makes them and their process unique. We walked through the entire booking and shooting experience, from there it was easy to see how they’re different. Both Aly and Kuba have this ability to make you feel instantly comfortable and welcomed, and they have a great balance between them.
To enhance and align that feeling with their brand, we wanted the visuals to reflect that casual, warm and welcoming style.
Brand values: Trustworthy • Compassionate • Joyful • Consistency • Customer Experience
Brand voice + communication style: Fun, helpful and laid back
Secondary + Alternate Logo
Wordmarks
Submark
Brand Pattern
