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eyetography

branding for a wedding photographer and videographer

Project details

  • Brand strategy
  • Brand design

Eyetography works closely with couples before and during their wedding day to authentically capture, via photography and videography, their true essence and personality.

Check them out here >>

Primary Logo

Eyetography primary logo in color
Eyetography primary logo in white

Color Palette

Eyetography brand color palette

Getting started with branding

Aly and Kuba have been shooting weddings for more than ten years and are really freakin’ amazing at what they do. However, they weren’t presenting a consistent aesthetic and brand message, and weren’t sure where to start in creating something consistent to share. So, decided it was the perfect time for an overall brand update and reached out to work together!

Brand strategy and design

Aly and Kuba had a pretty clear idea of who they loved working with – after more than ten wedding seasons, they’ve had a variety of clients and were able to articulate the couples they enjoyed working with the most. 

Given that clarity, we focused our efforts on diving into what makes them and their process unique. We walked through the entire booking and shooting experience, from there it was easy to see how they’re different. Both Aly and Kuba have this ability to make you feel instantly comfortable and welcomed, and they have a great balance between them.

To enhance and align that feeling with their brand, we wanted the visuals to reflect that casual, warm and welcoming style.

Brand values: Trustworthy • Compassionate • Joyful • Consistency • Customer Experience

Brand voice + communication style: Fun, helpful and laid back

Eyetography Style Guide

Secondary + Alternate Logo

Eyetography Alternate Logo
Eyetography Secondary Logo

Wordmarks

Eyetography simplified logo variation

Submark

Eyetography submark

Brand Pattern

Eyetography Custom Brand Pattern

Ready to get started?

Let's go!
Move Activity Center Brand Design Style Logomark
Eyetography primary logo in white
Witt and Company is a Minnesota-based brand strategy and design studio that specializes in the rebranding process for people-first small businesses and nonprofit organizations. From strategy to design, we help impact-driven businesses craft consistent and cohesive brands that embody their personality and showcase their expertise.
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e: info@wittandcompany.com

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