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When you get clear on who you best serve, you’re not only providing a better brand experience for that type of client but you’re also positioning yourself as the go-to in that space. And who doesn’t want to be seen as the expert?
Read more about finding your ideal client
The Importance of Understanding Your Ideal Client
By understanding your ideal client, you're able to provide a brand experience that serves a specific type of person and helps them feel seen. The single biggest ‘thing’ that I see separating those who are struggling and those who are getting steady clients? Their...
Three Common Brand Mistakes You Might be Making
We're walking through three common brand mistakes that hold back business owners from achieving their version of success. The idea of building a strong brand can be an ambiguous, frustrating and time consuming process. However, there are three common brand mistakes...
Brand Strategy and the Customer Journey: Building Brand Awareness
Learn how to utilize brand strategy and the ideal client during phase one of the customer journey - building brand awareness and attraction. During phase one of the customer journey (the awareness and attraction stage) the client is moving from not knowing that your...
Five Strategies for Attracting the Perfect-for-You Client
These five strategies will help you make small shifts in how you show up, so that you can start attracting those perfect-for-you clients. When we’re just getting started with our service based business, the goal is to produce revenue. You need to pay the bills, so if...
Four Steps to Build a Strong Brand Foundation For New Business Owners
You have a business name, now what? Follow these four steps on how to build a brand for your new business that will set you up for success! It started with a little inkling that you could start a business. That you loved something enough to monetize it. You even have...
How to Define Your Ideal Client: Seven Questions You Should Be Asking
Whether you’re new to business or have been around for years, these seven questions will help you define your ideal client and get clear on how you can serve them best. Last week, we talked about a few common beliefs around target audience that could be holding you...
Define Your Ideal Client + Overcome Limiting Beliefs
Ready to define your ideal client but stuck in a negative thought pattern or two? Finally draw that line in the sand and overcome those limiting beliefs with these mindset strategies! Target audience. Ideal client. Customer avatar. Whatever the name, it all refers to...
Six Ways to Create Your Ideal Client Profile
Check out these six ways to create your ideal client profile that’ll help you resonate with your brand’s target audience. In a perfect world, your ideal client is the person who will be making a purchase from you. They value you, your brand and your offerings. They...
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You're an expert in your field but when it comes to creating a rock solid brand that's cohesive and meaningful, you feel like a fish outta water.
No problem, I got you.
Check out my favorite brand resources below that will help you
create a brand that showcases your expertise and win over new clients and customers!
