Grab the FREE
Ideal Client Workbook!
When you get clear on who you best serve, you’re not only providing a better brand experience for that type of client but you’re also positioning yourself as the go-to in that space. And who doesn’t want to be seen as the expert?
Read more about finding your ideal client
How to Define Your Brand Values + Five Questions You Should Be Asking
Your brand values are the guiding principles that help you connect with your target audience. These five questions will help you define those North Star values that guide your business and brand decisions. “Where are you? Why aren’t you responding? I expect you to...
Five Easy Ways to Update Your Brand Design When it Needs a Little Refresh
Freshening up your brand doesn't have to mean a complete overhaul. Here are five easy ways to refresh your brand without hiring a professional. Is your brand feeling a little tired? Perhaps you’re finding yourself scrolling through Pinterest or Instagram for brand...
What Makes a Good Brand
A good brand is built with intention and purpose. When done well, a strong brand can support your version of success and bring more ease and enjoyment into your business. When I first started our home renovation blog, North Country Nest, I would spend hours and hours...
Five Ways to Brand Your Website
Check out these five ways to brand your website so that you can consistently communicate with your audience and showcase your brand's personality! When you hand someone a business card at a networking event, I’m willing to bet it includes your website URL. When you're...
How to Know When it’s Time to Rebrand Your Business
It’s not always easy to know when it’s time to update the look and feel of your brand. Here are five common signs you’re ready to dig in and rebrand your service-based business. Let’s set the scene. You’ve been in business for a length of time - perhaps six months,...
How to Define Your Brand’s Positioning
Your brand is positioned in the market whether or not it is intentional. Walk through four steps on how to strategically position your brand with ease. When I think of the type of person who invests in an Apple computer, I immediately think about someone in the...
The Basics of Color Psychology and Seasonal Color Theory
When referencing color psychology and Seasonal Brand Theory in your branding, you’re utilizing the power of color to help evoke a specific brand experience. Choosing a color palette for your brand can be one of the most challenging parts of the branding...
Four Ways to Improve Your Website So You Can Book More Clients
Four simple ideas that will help you increase your website conversions for more sales, as a service based business owner. As a service provider, your website plays a pretty important role in your business - it’s the digital equivalent of a resume. And I’m willing to...
Basic Website Design Terminology – The Web Jargon You Should Know
Bring ease and enjoyment into the website design process by understanding the basic website design terminology and jargon. When it comes to the structure of a website, there are loads of different words and phrases that are often thrown around like confetti, leading...
Creating the Right Color Palette for Your Brand
Check out these easy-to-follow tips for picking the right brand color palette that resonates with your community and brand's personality! Let’s talk color. More specifically, choosing a color scheme for your brand. First, know that if it’s hard for you, you...
The Four Phases of the Customer Journey
We're walking through the four phases of the customer journey so that you can create a consistent brand experience tailored to your customer. The way you communicate your brand with someone who is well within your circle of influence is different from someone who is...
What’s the Difference Between a Graphic Designer, a Brand Strategist and Brand Designer?
We're walking through the difference between a graphic designer, brand designer and brand strategist, as well as who to hire and when. If you spend any time online, you’ve probably seen the titles graphic designer and brand designer and brand strategist thrown around...
How to Identify Your Brand’s Personality
Seasonal Brand Theory is an easy way to help you identify your brand personality so that you can create a brand identity that resonates with your ideal client and business vision. Do you remember those Apple commercials with Justin Long? They started with him,...
How to Identify Your Ideal Client: Seven Questions to Ask
Whether you’re new to business or have been around for years, these seven questions will help you identify your ideal client so that you can understand how to best serve them. The question I see time and time again is, “How do I get more ________?” Insert clients,...
What is a Brand & Why Your Business Needs One
Understanding the answer to what is a brand will help you lay a rock solid brand foundation that connects with your audience, builds trust with your community and supports your version of success. The definition of a brand can be such an ambiguous question and if you...
What are Logo Variations & How Do I Use Them in My Brand?
What are logo variations? We're walking through the five different types of logos to use in your visual marketing so that you can look professional, consistent and cohesive wherever your brand is experienced. You've just wrapped up with a brand designer (or...
How to Create a Brand Style Guide + Free Style Guide Template
We're walking you through the step-by-step process on how to create a brand style guide plus sharing a free Canva style guide template! Today, I want to walk you through the process of creating your own brand style guide. As a bonus, I've created a FREE Canva...
Step Two: How to Brand Your New Service Based Business
Sharing four brand foundation pillars that a business owner can answer to effectively brand their service based business right from the start. As a brand new business owner, it’s easy to look at more established folks and feel like there is no way you’ll be...
Step One: How to Start a Service Based Business Online
We're walking through four basic steps on how to start a service based business online - getting up and running doesn't have to be hard! Getting started with a service based business doesn’t have to be this complicated or arduous process. If you ask yourself the...
Five Steps for Starting a Service Based Business
Wanting to start your own service-based business, selling your expertise? Check out these five steps to getting your business off the ground and start booking clients! Starting a business is most definitely not for everyone. However, if you’re teetering on the edge of...
How to Create Your Brand Message, Part Two
Part two of how to develop a brand message dives into the last four pillars of creating a message for your service based business. Welcome to part two of creating your brand message. In case you missed part one, click here! And as an added bonus, you can also pick up...
How to Create Your Brand Message, Part One
A brand message is the overarching thread that is woven into every communication piece shared on behalf of your brand. Today, we're walking through five of the nine pillars for creating a consistent and cohesive brand message for your service based business. And as an...
Three Changes To Make When Your Brand Message Isn’t Working
Not seeing the results you want from your brand message? We're sharing three changes you can easily make to your brand message, with examples, to help you communicate in a way that resonates with the right people. And as an added bonus, you can also pick up a Brand...
Three Reasons Why Your Brand Message Might Not Be Working
Check out these three common reasons why your brand message isn't resonating and results are not meeting your expectations. And as an added bonus, you can also pick up a Brand Message Workbook in the Brand Resource Library by clicking here! There comes a time in every...
Let's Get Branding
You're an expert in your field but when it comes to creating a rock solid brand that's cohesive and meaningful, you feel like a fish outta water.
No problem, I got you.
Check out my favorite brand resources below that will help you
create a brand that showcases your expertise to win over new clients and customers!