Freshening up your brand doesn’t have to mean a complete overhaul. Here are four updates you can make to your brand design without hiring a professional.
Is your brand needing a little update but you’re not quite ready to pull the trigger on a complete overhaul?
Have no fear, friends.
I’ve rounded up four updates YOU (yes, you!) can make to your brand design to give it a fresh look for the new year.
Update the hero image(s) on your website
The hero image is the image you see at the top of your webpage. When someone lands on your site, it’s generally the first image they’ll see and can make quite a statement to the visitor. If you’re looking to make a big impact with not-too-much effort, switching up the hero image on your page can be your quick win.
Update your social media graphics templates
As a business owner, there’s a high likelihood you’re hanging out on social media. And whether it’s Facebook, Pinterest, Instagram or Twitter, chances are you use some sort of template for sharing your content online.
When is the last time you’ve switch up those social graphics? If you’re cycling through the same three or four templates, it might be time for a change. Thankfully, we live in world where making these kinds of changes doesn’t have to take too much effort. You can hire this out (shameless plug for my graphic design serves here), buy templates on Creative Market or Etsy for a few bucks and make tweaks to keep them aligned with your brand or spend a few hours learning a design platform like Adobe Illustrator, Canva or PicMonkey.
Update the accent color on your website
Let me preface this one with a little disclaimer: if you worked with a designer, a lot of thought and care went into creating your brand’s color palette and accent color(s).
That being said, it may not hurt to change it up a bit.Generally, between five and seven colors are selected for a brand’s color scheme and within those, one or two of those are best as accent colors.
Go through your website and identify where an accent color is used and whether or not that can be changed. It can be as simple as changing the background of the call-to-action buttons on your site or the color of your heading text. Just make sure you’re staying within your brand’s color scheme so everything stays cohesive. And the best part is, if you don’t like it, you can always change it back!
Update your header font
Another easy update is changing the style of your header font. This doesn’t necessarily mean you need to change the entire font family because, similar to updating the accent color, if you worked with a designer, a lot of thought and care went into deciding that font.
Instead of changing it entirely, why not update the capitalization? Go with all caps or all lowercase. Or, change the weight of the font – go with a ultra bold or super thin for eye-catching contrast.
Branding updates don’t have to include a complete overhaul
Bring a fresh perspective to your brand design doesn’t always mean you need to hire a professional. Sometimes, a few tweaks here and there are all you need until you’re ready for that complete rebrand!
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