course branding
+ graphic design

Spoiler alert: your course can use some branding love, too.

Is it safe to assume that you’ve poured a lot of time, energy and resources into creating course content that kicks ass and delivers results? Then, it’s time to create a brand for your course that you’re proud to share AND enhances all the amazing content you’ve created.

the essential ‘brand your course’ package

Investment: Starts at $1499 | Timeline: Three Weeks

About the Package

Your brand visuals play an important role in sharing your course content. They can either enhance the overall experience or detract from it by being too distracting, confusing or inconsistent.

A clean, consistent and cohesively branded course helps you connect with your audience, share your message and build trust with your ideal clients.

The Essentials ‘Brand Your Course’ Package is designed to help you get clear on your course’s brand strategy so that your visuals align with the experience you want your course to provide.

We’ll kick off the project with a one-hour brand strategy call, walking through your answers to the brand strategy workbook so that we can get a deeper understanding of your course’s personality and communication plan.

Then, we’ll use the strategy as a guide and jump into the collaborative brand design process. It’s all about taking what’s in your head and aligning it with how you want your course to be expereinced. The end result? A cohesive brand design and course templates that you cannot wait to share!

Deliverables

course logo • course submark • color scheme
• font recommendations • six google slide templates
• three canva workbook templates • three custom icons
• instagram story + feed template

Career Camp Slides Mockup

About the course branding process

01. Time to Dig Deep.

You’ll receive the brand strategy workbook, which will help us get clear on the basics: who you serve, how you serve and why you serve.

You’ll also pull together a Pinterest brand board, filled with all the photos, fonts, colors and graphics you love.

02. Let's talk strategy.

Together, we’ll walk through the brand strategy workbook, making sure we’re on the same page in terms of the feeling and personality of your course.

Then we’ll dive into your Pinterest inspiration board and pick out what visuals align best with what you are envisioning.

03. Say hello to the visuals.

Now, the fun part! You’ll receive three logo concepts (in black and white!) and two color scheme options.

Once we finalize a concept, it’s time to inteject the color and finalize the brand identity!

04. Bringin' it all together.

 

Once we finalize the brand design, we’ll bring the identity to life by creating the course slide templates, workbook templates and custom icons.

Curious about the results?

Peruse through a recent branded course we created for Julia Starr Coaching! 

Brand Design for a Course | Witt and Company
Brand Design for a Course | Witt and Company

Julia Starr

Julia Starr Coaching

“I loved working with Witt and Company on my online course branding project. Kelly and team did an amazing job interpreting my vision into visuals that really added a lot of personality and professionalism to my content. I would 100% work with them again!”

Ready to brand your course?

Please fill out the form below and we’ll be in touch within 24 hours!

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