The Importance of Understanding Your Client’s Transformation
Each and every client you work with comes to you because they have a problem and they’re looking for you to solve it.
And remember, the transformation is part of what makes your brand, your brand. It’s where your personality really shines.
Because no one else is going to deliver the same results as you.
Read more about finding your unique client transformation
Brand Strategy and the Customer Journey: Building Brand Awareness
Learn how to utilize brand strategy and the ideal client during phase one of the customer journey - building brand awareness and attraction. During phase one of the customer journey (the awareness and attraction stage) the client is moving from not knowing that your...
The Best Way to Improve the Value of Your Brand
Focusing your attention on the overall customer experience is the best way to improve the perception of your brand's value. We're starting today with a riddle: What costs little to no monetary investment and yet can dramatically increase the value of your brand?...
How to Share Your Brand Message at Each Stage of the Customer Journey
Learn how to tailor your brand message to the specific needs of your audience at each of the four customer journey stages. When you think about someone who has no experience with your brand, the way you communicate with them is going to be vastly different than with...
Four Steps to Build a Strong Brand Foundation For New Business Owners
You have a business name, now what? Follow these four steps on how to build a brand for your new business that will set you up for success! It started with a little inkling that you could start a business. That you loved something enough to monetize it. You even have...
Understanding the Client Transformation Your Business Provides
Identifying your ideal customer’s problem is the key to understanding the client transformation you will provide when they invest in your business. The last part of defining your customer journey is honing in on the problem you’re solving for them and the outcome...
Defining Your Customer Journey
Using customer journey mapping to better understand the client experience your brand provides allows you to make adjustments that will help grow your business. Last week we talked about the four phases of the customer journey, which, yes, is great to understand. But...
The Four Phases of the Customer Journey
Understanding the four phases of the customer journey will help you understand your client better and provide the best possible brand experience. Pillar three of the Build Your Brand Foundation is all about the customer journey and transformation. This is where you...
Let's Get Started
You're an expert in your field but when it comes to creating a rock solid brand that's cohesive and meaningful, you feel like a fish outta water.
No problem, I got you.
Check out my favorite brand resources below that will help you
create a brand that showcases your expertise and win over new clients and customers!
