by Erin S | May 14, 2019 | Build a Brand Foundation Series, Business Strategy, Ideal Client
Identifying your ideal customer’s problem is the key to understanding the client transformation you will provide when they invest in your business. The last part of defining your customer journey is honing in on the problem you’re solving for them and the outcome...
by Erin S | May 2, 2019 | Branding, Build a Brand Foundation Series, Business Strategy, Ideal Client
Understanding the four phases of the customer journey will help you understand your client better and provide the best possible brand experience. Pillar three of the Build Your Brand Foundation is all about the customer journey and transformation. This is where you...
by Erin S | Apr 9, 2019 | Branding, Build a Brand Foundation Series, Ideal Client
Whether you’re new to business or have been around for years, these seven questions will help you define your ideal client and get clear on how you can serve them best. Last week, we talked about a few common beliefs around target audience that could be holding you...
by Kelly | Apr 2, 2019 | Branding, Ideal Client
Ready to define your ideal client but stuck in a negative thought pattern or two? Finally draw that line in the sand and overcome those limiting beliefs with these mindset strategies! Target audience. Ideal client. Customer avatar. Whatever the name, it all refers to...
by Kelly | Oct 17, 2018 | Branding, Ideal Client
Check out these six ways to create your ideal client profile that’ll help you resonate with your brand’s target audience. In a perfect world, your ideal client is the person who will be making a purchase from you. They value you, your brand and your...
