by Kelly | Aug 23, 2019 | Branding
On the fence about hiring a professional branding expert? Check out these top five reasons clients share with me prior to getting started with a project! When meeting with potential clients, I often hear some form of this question: “How do I know if I am ready to hire...
by Kelly | Jul 9, 2019 | Branding, Build a Brand Foundation Series, Visual Brand
When you know the basics of how to identify your brand season, you’ll be able to create a brand identity that consistently resonates with your community and remains cohesive. Now that you have a basic understanding of each season, it’s time to select which one...
by Kelly | May 24, 2019 | Branding, Visual Brand
Here’s what to pin and what to search for to gather the best ideas and images for your new visual brand Pinterest inspiration board. Whether you’re working with a designer or taking a DIY approach to your visual brand, the best place to start is by...
by Erin S | May 14, 2019 | Build a Brand Foundation Series, Business Strategy, Ideal Client
Identifying your ideal customer’s problem is the key to understanding the client transformation you will provide when they invest in your business. The last part of defining your customer journey is honing in on the problem you’re solving for them and the outcome...
by Erin S | May 2, 2019 | Branding, Build a Brand Foundation Series, Business Strategy, Ideal Client
Understanding the four phases of the customer journey will help you understand your client better and provide the best possible brand experience. Pillar three of the Build Your Brand Foundation is all about the customer journey and transformation. This is where you...
by Erin S | Apr 24, 2019 | Branding, Build a Brand Foundation Series, Business Strategy
Nailing down your brand values is important, but if you don’t take action, they mean nothing. Learn how to embody your brand values and communicate them to your ideal audience for maximum impact. You may be thinking that since you now know your ‘why’ you are all set....
