by Erin S | May 14, 2019 | Build a Brand Foundation Series, Business Strategy, Ideal Client
Identifying your ideal customer’s problem is the key to understanding the client transformation you will provide when they invest in your business. The last part of defining your customer journey is honing in on the problem you’re solving for them and the outcome...
by Erin S | May 2, 2019 | Branding, Build a Brand Foundation Series, Business Strategy, Ideal Client
Understanding the four phases of the customer journey will help you understand your client better and provide the best possible brand experience. Pillar three of the Build Your Brand Foundation is all about the customer journey and transformation. This is where you...
by Erin S | Apr 24, 2019 | Branding, Build a Brand Foundation Series, Business Strategy
Nailing down your brand values is important, but if you don’t take action, they mean nothing. Learn how to embody your brand values and communicate them to your ideal audience for maximum impact. You may be thinking that since you now know your ‘why’ you are all set....
by Erin S | Apr 16, 2019 | Branding, Build a Brand Foundation Series, Business Strategy
Your brand values are the guiding principles that help you connect with your target audience. These five questions will help you define your brand values. So, you’ve started asking the right questions that will help you define your ideal client. Next up is nailing...
by Erin S | Apr 9, 2019 | Branding, Build a Brand Foundation Series, Ideal Client
Whether you’re new to business or have been around for years, these seven questions will help you define your ideal client and get clear on how you can serve them best. Last week, we talked about a few common beliefs around target audience that could be holding you...
by Kelly | Apr 2, 2019 | Branding, Ideal Client
Ready to define your ideal client but stuck in a negative thought pattern or two? Finally draw that line in the sand and overcome those limiting beliefs with these mindset strategies! Target audience. Ideal client. Customer avatar. Whatever the name, it all refers to...
