by Kelly | Oct 29, 2019 | Branding
These four foundational principles will help you build a brand for your small business that connects with your ideal clients and allows for business growth. When starting a business, we often think, “Oh I need a logo” versus, “Oh, I need to build a brand.” While a...
by Kelly | Sep 22, 2019 | Branding, Seasonal Color Theory, Visual Brand
Check out these easy to follow tips for picking a brand color scheme that resonates with your community and your personality! Let’s talk color. More specifically, choosing a color scheme for your brand. First, know that if it’s hard for you, you are not alone. What...
by Kelly | Aug 23, 2019 | Branding
On the fence about hiring a professional branding expert? Check out these top five reasons clients share with me prior to getting started with a project! When meeting with potential clients, I often hear some form of this question: “How do I know if I am ready to hire...
by Kelly | Jul 9, 2019 | Branding, Build a Brand Foundation Series, Visual Brand
When you know the basics of how to identify your brand season, you’ll be able to create a brand identity that consistently resonates with your community and remains cohesive. Now that you have a basic understanding of each season, it’s time to select which one...
by Kelly | May 24, 2019 | Branding, Visual Brand
Here’s what to pin and what to search for to gather the best ideas and images for your new visual brand Pinterest inspiration board. Whether you’re working with a designer or taking a DIY approach to your visual brand, the best place to start is by...
by Erin S | May 14, 2019 | Build a Brand Foundation Series, Business Strategy, Customer Journey
Identifying your ideal customer’s problem is the key to understanding the client transformation you will provide when they invest in your business. The last part of defining your customer journey is honing in on the problem you’re solving for them and the outcome...
