Strategic Brand Design
for Small Business Owners

You’re kicking ass and delivering results for your clients.

Your brand should do the same for you.

Spoiler alert: an inconsistent brand confuses your community.

Together, we’ll dig deep into your brand and create an intentional brand strategy that allows you to communicate in a clear and consistent way with your audience. Then, we’ll work together to design meaningful brand visuals so that you show up cohesively, at every touch point.

Your brand visuals play an important role in sharing your brand’s message. They can either enhance the brand experience or detract from it by being too distracting, confusing or inconsistent.

A clean, consistent and cohesive visual brand helps you connect with your audience, share your message and build trust with your ideal clients.

strategic branding packages

The Basic

Investment Starting at: 3 payments of $333
Timeline: Two Weeks

 

We’ll begin with a one-hour brand strategy call to get clear on your brand foundation. From there, we’ll identify your Brand Season and you’ll have a choice of one Semi-Custom Brand from the brand shop, with one revision round. All designs are exclusive and only sold once.

What’s included:
Brand strategy workbook
Two one-hour brand calls
Semi-custom brand design
Your choice of two collateral items
Brand strategy and style guide

The Essentials

Investment Starting at: 3 payments of $566
Timeline: Six Weeks

 

The Essentials Brand Strategy and Design Package is designed to help you get clear on your strategy so that your visuals align with the experience you want your brand to provide.

What’s included:
Brand strategy workbook
Three one-hour brand calls
Custom brand design
Your choice of two collateral items
Brand strategy and style guide

The Plus

Investment Starting at: 3 payments of $699
Timeline: Eight Weeks

 

The Plus Package is perfect for the business owner who is ready to uplevel their brand and business with intention. We spend the first two weeks digging into the brand strategy so you’ll be crystal clear on who you serve, why you serve and how you serve. Then, we’ll move onto creating visuals that align with how you want your brand to be perceived, resulting in a cohesive visual brand you’re actually excited to share.

What’s included:
Brand strategy workbook
Two tw0hour brand strategy calls
Two one-hour brand calls
Custom brand design
Your choice of three collateral items
Brand strategy and style guide

About the Brand Strategy + Design Process

Let’s Book

 Fill out the form on the contact page and set up a consultation call. This is all about getting to know each other and making sure we BOTH feel it’s a good fit!

Time to Dig Deep

You’ll receive the brand strategy workbook, which will help you get clear on the basics: who you serve, how you serve and why you serve.

You’ll also pull together a Pinterest brand board, filled with all the photos, fonts, colors and graphics you love.

Let’s Talk Strategy

Together, we’ll walk through the brand strategy workbook, making sure your clear on what makes your brand meaningful and intentional. Then we’ll dive into your Pinterest inspiration board and pick out what visuals align best with your new brand.

Say Hello to the Visuals

Now, the fun part! You’ll receive three logo concepts (in black and white!) and a mood board to showcase the visual direction of your new brand.

Once we finalize a concept, it’s time to inject the color and finalize a color scheme!

Bringin’ it all together

After you receive the second draft in color, I make any last minute tweaks to the logos and/or color scheme and pull it all together into a brand guide – aka your Brand Bible.

The brand guide includes all your brand strategy basics, like who you serve, how you serve, why you serve, as well as words and phrases you should use when communicating your brand. It also has your visual style guide, so you can reference to keep your visuals consistent!

Ready to build a brand
you’re excited about?

Laura Odenwald

Odenwad Strategies

“My experience working with you was fantastic! I am excited to have a fresh, cohesive look that is along the lines of the look and feel I wanted but isn’t exactly what I would have come up with myself – an advantage to having someone else do my rebrand. The brand questionnaire and Pinterest board process really helped me narrow down my ideas. Plus, you were professional, friendly and had quick turnaround times that stuck to a schedule.”

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Ready to build a brand you’re excited about?

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