Brand Design and
Strategy Packages

You’re kicking ass
and delivering results
for your clients.

Your brand should
do the same for you.

Spoiler alert: an inconsistent brand confuses your community.

Together, we’ll dig deep into your brand and create an intentional brand strategy that allows you to communicate in a clear and consistent way with your audience. Then, we’ll work together to design meaningful brand visuals so that you show up cohesively, at every touch point.

The Essential Brand Strategy + Brand Design Package

The collaborative branding process is all about getting what’s in your head onto paper and creating a cohesive visual brand that you’re excited to share.

• In-depth branding questionnaire
• Three logo concepts
• Visual brand mood board
• One-hour brand strategy session

Deliverables:

• Logo (primary, alternatives and favicon)
• Font recommendation
• Color scheme recommendation
• Custom pattern
• One digital or print design
• Style guide
• Brand guide

The Brand Strategy + Design Process

Step one
Time to dig deep.

You’ll receive the brand strategy workbook, which will help you get clear on the basics: who you serve, how you serve and why you serve.

You’ll also pull together a Pinterest brand board, filled with all the photos, fonts, colors and graphics you love.

Step two
Let’s talk strategy.

Together, we’ll walk through the brand strategy workbook, making sure your clear on what makes your brand meaningful and intentional. Then we’ll dive into your Pinterest inspiration board and pick out what visuals align best with your new brand.

Step three
Say hello to the visuals.

Now, the fun part! You’ll receive three logo concepts (in black and white!) and a mood board to showcase the visual direction of your new brand.

Once we finalize a concept, it’s time to inteject the color and finalize a color scheme!

Step four
Bringin’ it all together.

After you receive the second draft in color, I make any last minute tweaks to the logos and/or color scheme and pull it all together into a brand guide – aka your Brand Bible.

The brand guide includes all your brand strategy basics, like who you serve, how you serve, why you serve, as well as words and phrases you should use when communicating your brand. It also has your visual style guide, so you can reference to keep your visuals consistent!

“My experience working with you was fantastic! I am excited to have a fresh, cohesive look that is along the lines of the look and feel I wanted but isn’t exactly what I would have come up with myself – an advantage to having someone else do my rebrand. The brand questionnaire and Pinterest board process really helped me narrow down my ideas. Plus, you were professional, friendly and had quick turnaround times that stuck to a schedule.”

Laura Odenwald

Odenwald Strategies