.01

The Initial Consultation

We’ll hop on the phone and talk through #allthethings.

What you like, what you don’t like, where you want to go. It’s also a chance to make sure we’re a good fit!

.02

Discovery + Branding Workbook

You’ll work your way through my branding workbook and pull together an inspiration board.

.03

Inspiration Board + Workbook review

Together, we’ll walk through your inspiration board and branding workbook, just so we’re on the same page for where you want to take your brand. 

.04

Curated Mood Board

I’ll draw from your branding workbook and inspiration board to create a custom mood board.

This will be the jumping off point for your new brand identity!

.05

Logo Concepts + Design

After the mood board, it’s time for the logo.

I’ll send over three concepts to get us started and then we’ll narrow it down to one, making small adjustments as needed. 

.06

Visual Brand Style Guide

The style guide is what’ll help you create consistency within your visual brand.

It will have everything from your logo to brand colors to custom patterns. 

.07

Branding Guidelines

The branding guidelines include everything else outside of your visual identity: what words to use, your ideal client profiles, what tone of voice your brand should emit, what type of content your brand shares, your brand’s vision and mission…

It’s the final touch in creating a brand that embodies your vision and fosters connection.

.08

What You’ll Walk Away With

• Finalized logo + all files
• Secondary logo + all files
• Style guide 
• Custom pattern
• Custom brand elements
• Branding guidelines