Let’s create a brand that brings your vision to life
“This brand design process was so easy and quick to turnaround. I feel like you understood what I was looking for and not able to fully communicate. Plus, your client service is fabulous. You’re responsive and very easy to work with. You do a great job managing expectations, letting me know when to expect things etc. Overall, my experience was very positive and I happily recommend you to others!”
The Brand Design Process
You understand the concept of a brand. You know that it’s important. You can recognize a great brand when you see one. But when it comes to getting from ‘Point A’ – a pretty logo, a few colors and maybe a font or two – to ‘Point B’ – a brand that resonates with your community, builds an audience, books clients and creates raving fans – you’re completely lost.
Creating a brand doesn’t happen overnight and your company’s branding can be fluid – as your business changes and evolves, so will your branding. The most important concept to remember is that your brand is what helps your business build relationships and create trust with your audience.
I believe in the power of simplicity and cohesivity, and I love working with clients to create a timeless visual brand design that will evolve with the organization.
.01 The Initial Consultation
We’ll hop on the phone and talk through #allthethings.
What you like, what you don’t like, where you want to go. It’s also a chance to make sure we’re a good fit!
.02 Discovery + Website Workbook
You’ll make your way through the branding workbook and pull together an inspiration board.
.03 Inspiration Board + Workbook Review
Together, we’ll walk through your inspiration board and branding workbook, just so we’re on the same page for where you want to take your brand.
.04 Mood Board
I’ll draw from your branding workbook and inspiration board to create a custom mood board.
This will be the jumping off point for your new brand identity!
.05 Logo Concepts
I’ll send over three or four primary and secondary logo concepts for your review. We’ll narrow down to one, making small adjustmens as needed.
.06 Style Guide
The style guide is what’ll help you create consistency within your visual brand.
It will have everything from your logo to brand colors to custom patterns.
.07 Brand Guide
The branding guidelines include everything else outside of your visual identity: what words to use, your ideal client profiles, what tone of voice your brand should emit, what type of content your brand shares, your brand’s vision and mission.
“The logo you created is so clean and concise, and our slogan sums up what we do perfectly. I most enjoyed working with you because of the open and honest communication. I could give my full opinion and not be worried that I was rude or overstepped. Normally I feel unable to do this because I’m both a perfectionist and a people person. It feels like I truly have someone in my corner who believes in what I do and is rooting for me to keep going and keep succeeding.“
This is for you if: You need clarity around your brand but you’re not ready for a full visual overhaul. You have a million and one ideas running through your mind which means your brand is lacking consistency. You’re ready to take your brand to the next level but need an outside perspective to help put all those thoughts and ideas into a succinct and clear brand package.
What’s included: Brand workbook, two-hour brand strategy intensive, brand guide
Timeframe: One week
Brand Strategy + Design
This is for you if: You’re ready to uplevel your brand and your visuals. You’ve been in business for a bit and probably DIY’ed your way to where you are today. You have an idea of what you’re looking for but need some clarity around the specifics. Bottom line? You’re ready to take your business to the next level and you cannot. freaking. wait.
What’s included: Primary logo, secondary logo, submark, font selection, color scheme, custom pattern, business card design or social media graphic template and brand guide.
Timeframe: Three weeks
Additional add-ons: Website graphics, custom icons, Facebook cover image template, Instagram templates, blog post graphic, Pinterest template, package design, letterhead design, marketing collateral design