Strategic brand design services

A strategy-first approach to creating a consistent and cohesive brand that supports your business.

A collaborative approach that connects the dots between what you want your brand to be known for and effectively communicating it to your right audience.

Purpose-driven Branding

Does your brand leave you in a pile of confusion and frustration rather than enjoyment and ease?

Whether your business is brand new or you’ve been around the block for awhile, you have this desire to get to your next level.

This might look like:

  • Stepping into thought leadership and personal branding but not being sure how to show up for #allthethings that you’re passionate about in a way that makes sense for you and your community.
  • Realizing your business is growing and you want to reach that next level, but in order to do so, you need to elevate and bring consistency to your current brand (that maybe feels a little, or a lot, dated).
  • Starting something new and wanting to have a clear understanding of what your brand stands for as well as cohesive visuals that allow you to confidently show up for this new endeavor.

Regardless of the reason, you realize that your big vision needs a strong brand to support it.

And that’s our goal at Witt and Company, to collaboratively create a strategic and intentional brand that supports you and allows you to connect with your right people.

kind words from happy clients

Natasha Ace
Ace Private Practice

I now feel like a professional with a strong brand.

“Kelly and her team made this process as easy as one could hope for. I felt so supported throughout the whole project. Kelly was so relaxed and calm, it really helped me better communicate my desires for my business. I cannot recommend Witt and Company more highly! Thank you so much.”

Our Approach

The Brand Authority Method clarifies your plan, simplifies your message and aligns your visuals.

Our happy place is holding space for meaningful conversations with you (and your team), so that you can get crystal clear on what you want your brand to represent. The end result? A consistent, cohesive brand that embodies your desired experience.

gear icon for witt and company process

Clarify the strategy.

Your brand's strategy is the communication plan for your brand and business. We have four main pillars that we'll dive into - who you serve, what you offer, why it matters and how you want people to feel when they experience your brand. Together these elements create a strong foundation for communicating with your right audience.

book icon for witt and company process

Craft a message.

With your communication plan in place, we will then dive into your brand's message - the common thread woven into every brand touch point. This is all about creating an overarching theme that's easy for you and your team to communicate, and for your right audience to understand.

eye icon for witt and company process

Define the personality.

Now that you have the plan and message in place, we identify the characteristics and traits that will bring it to life. We do this by aligning your desired brand experience with a primary brand season and archetype, and then defining the details like brand voice, common words and phrases used and key terms that embody the brand.

vector pen icon for witt and company process

Align on visuals.

The last step is to bring your brand experience to life with aligned visuals - logo, typography selection, color palette and supporting collateral. Each visual brand element is created with your brand goals at the forefront, making the entire experience aligned with your brand's personality, strategy and message.

Let’s talk timeline and deliverables

timeline: two months  •  investment: starting at $5,000

month one

BRAND STRATEGY AND MESSAGE WORKSHOPS:
These collaborative workshops will help you get clear on the four brand strategy foundation pillars – who you serve, what you offer, why it matters and how it’ll be experienced – and clarify the common thread woven throughout your brand’s message.

BRAND STRATEGY AND MESSAGE PLABOOK:
This is your tangible document that walks through your brand strategy foundation, positioning and messaging. It’s the reference document for consistent and cohesive communication; your go-guide as a business and brand, that serves as your overarching plan for effective brand communication.

month two

VISUAL BRAND:
You’ll receive one logo concept based on the brand strategy and messaging work we completed in month one.

DELIVERABLES:
You’ll walk away with a full logo suite (main logo, submark, alternate variations), color palette, typography recommendations and two supporting brand collateral items.

Wondering if we'd be a good fit?

→ Organization and communication are pillars of our brand process; we set timelines and stick to 'em (and we expect you to do the same)

→ That being said, we operate a life-first business, so if something comes up, let us know - we're happy to accommodate and make timeline changes

→ Collaboration is a priority; we want to hear your ideas and vision

→ Of course, we're here to offer our guidance and expertise, and will openly share our thoughts on next-right-steps

→ Don't be surprised if you hear baby babbles or dogs barking; family first is the name of the game around here and we celebrate #reallife

Ready to get started? Here's how it works.

Book a Call + Fill Out the App

To give us a little preview of you and ensure we can support your brand needs.

Hop on a discovery call

A no-obligations call to ensure we, ya know, get along. And to learn more about you and your business goals.

Receive all the project details

You'll receive a proposal with all the details and FAQs based on your brand needs. 

Sign and Make it Official

Submit the proposal, receive a contract and make a deposit. And most importantly, celebrate!

looking for something else?

Strategic Brand + Website Design

Design Day