The Visual Brand Design Process

You understand the concept of a brand. You know that it’s important. You can recognize a great brand when you see one. But when it comes to getting from ‘Point A’ – a pretty logo, a few colors and maybe a font or two – to ‘Point B’ – a brand that resonates with your community, builds an audience, books clients and creates raving fans – you’re completely lost.

Creating a brand doesn’t happen overnight and your company’s branding can be fluid – as your business changes and evolves, so will your branding. The most important concept to remember is that your brand is what helps your business build relationships and create trust with your audience.

I believe in the power of simplicity and cohesivity, and I love working with clients to create a timeless visual brand design that will evolve with the organization.

.01 The Initial Consultation

We’ll hop on the phone and talk through #allthethings.

What you like, what you don’t like, where you want to go. It’s also a chance to make sure we’re a good fit!

.02 Discovery + Website Workbook

You’ll make your way through the branding workbook and pull together an inspiration board.

.03 Inspiration Board + Workbook Review

Together, we’ll walk through your inspiration board and branding workbook, just so we’re on the same page for where you want to take your brand.

.04 Mood Board 

I’ll draw from your branding workbook and inspiration board to create a custom mood board.

This will be the jumping off point for your new brand identity!

.05 Logo Concepts

I’ll send over three or four primary and secondary logo concepts for your review. We’ll narrow down to one, making small adjustmens as needed.

.06 Style Guide

The style guide is what’ll help you create consistency within your visual brand.

It will have everything from your logo to brand colors to custom patterns.

.07 Brand Guide

The branding guidelines include everything else outside of your visual identity: what words to use, your ideal client profiles, what tone of voice your brand should emit, what type of content your brand shares, your brand’s vision and mission.

Packages + The Investment

Visual Brand Design • Basic

This is for your if you’re wanting a basic visual brand to get you started. You’ll walk away with everything you need to create a cohesive, visual brand.

Primary logo

Secondary logo


Font selection

Color scheme

Custom pattern

Brand guide

Timeframe: Two to three weeks

Investment: $999

Visual Brand Design • Plus

This is for your if you’re wanting the complete visual brand package. I’ll create a variety of visual elements, from social media graphics to a business card template, so you never have to worry about having a cohesive visual brand.

Primary logo

Secondary logo


Font selection

Color scheme

Custom pattern

Facebook header

Business card template

Website graphic (header, icons, etc)

Instagram template (two stories + two feed)

Brand guide

Timeframe: Three to four weeks

Investment: $1399

Ready to get started?

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