Master your brand message at every stage of the customer journey for impact + profit.

What if it was possible to know exactly how to talk about your brand and your services in a way that attracted those
‘pinch-me-I’m-dreaming’ clients?

spoiler alert – it is!

Raise Your Hand If You…

Constantly feel ‘busy’ but don’t have much to show for it.

You feel like you are showing up everywhere, all the time, but the needle in your business isn’t moving forward.

Mindlessly scroll social media, hoping to find inspiration on what to share.

You’re not sure what to post on social, so you wind up wasting hours scrollin’ through the ‘gram looking for some inspiration.

Are unsure of where your time is best spent online.

Everyone says Instagram is the place to be but you aren’t sure if it’s a good fit. Or, maybe you really like Twitter but all the gurus say it’s a waste.

Don’t want to choose an ideal client because you work with everyone.

You’re nervous to niche down because you have so many ideal clients that you want to work with – what if you pick the wrong one?

sound familiar?

Then you my friend are in the right place

Here’s the deal.

Growing a successful-to-you brand is possible. But, it’s not something that happens over night – you need to put in the work. Your brand is like a living, breathing entity that grows when it’s nurtured.

Now, what would happen for your business if you could…

Clearly identify who you wanted to work with.

What if you knew how to talk about your brand and your services in a way that attracted the pinch-me-I’m-dreaming clients?

Communicate with that ideal client in a way that felt good.

What if you knew how to talk about your brand and your services in a way that attracted the pinch-me-I’m-dreaming clients?

Share the right brand message with the right person, at the right time. 

What if you knew how to talk about your brand and your services in a way that attracted the pinch-me-I’m-dreaming clients?

Easily create on-brand content that served your ideal client’s needs.

What if you knew how to talk about your brand and your services in a way that attracted the pinch-me-I’m-dreaming clients?

that would be pretty awesome, right?

The Branded Message walks you through the exact process of mastering your message for the right people, at the right time in their journey – without having to post every day and show up everywhere.

The framework is based on the techniques I’ve learned and used in my own business to consistently book dream projects and grow my community.

At the end of the day, showing up everywhere with the wrong message won’t pay those bills – are you ready to work smarter, not harder?

You can master your brand message by simply
understanding where your customer is in their journey.

say hello to

the branded message

This four-part framework is a step-by-step course and community where I’ll teach you my easy-to-follow process for how to communicate with the right people, at the right time, in a way that aligns with your brand and business.

These are the strategies I use in my own business + teach to my brand strategy and design clients.

The best part?

By diving first into who you want to work with, you’ll get crystal clear on the ideal client who makes you freakin’ love your business. This will give you the foundation to start attracting them with the right message, at the right time, in a way that aligns with your brand voice and personality.

Let’s take a quick trip down memory lane before I discovered the power of the customer journey…

>> I was burnt out from trying #allthethings and not seeing the results I wanted…

>> The people who did reach out weren’t a great fit for the level of support that I wanted to offer…

>> I didn’t know what to say or how to communicate the work that I was doing and the value that I brought to the table…

So, I decided to focus my efforts on clarifying my ideal client and spending energy on honing my brand message.

the result?

+ Booking more dream clients with ease

+ Consistent creation of on-brand content

+ More time to do the work that I love

Pretty freakin’ cool, right?

Ready to join?

So, why isn’t everyone using this customer journey thing?

Conflicting information. There’s a lot of information out there about the customer journey and not all of it lines up. 

Information overload. Because of all the free info, it can be overwhelming and lead to information overload. So, people end up doing nothing.

Not a get-rich-quick scheme. Or, they start digging into the work of defining their customer journey and realize it’s not a get-rich-quick strategy. It takes real work, decisions and action.

Okay, okay. Let’s talk about what’s included.

>> Deep dive into the four pillars of communicating your brand in a clear and consistent way.

>> How to assess what communication works for your ideal client and what doesn’t.

>> 15+ customizable templates for social media based for each stage of the customer journey

>> Module workbooks that are easy-to-follow and easy-to-implement

>> Why your brand message isn’t resonating with the right clients

>> How to build awareness around your brand with an emphasis on authentic connection

 

Take a peek behind the curtain and see what’s inside The Branded Message.

Building a Brand Message Foundation

module one

Before we can talk about utilizing your brand message in a way that works for you and your ideal client, we first need to define your brand message. We’ll kick off with understanding what you stand for and why you serve. It’s all about creating a cohesive message that can be woven into each and every brand experience.

The other key component of an effective brand message is your brand’s voice and personality. We’ll get clear on how you want your brand message to be experienced by understanding the voice and personality behind the brand. We’ll walk through exactly how to define your brand’s tone so that you can create a consistent experience, regardless of who is creating your brand content.

Brand Messaging at Stage One: Buildling Awareness

module two

Building brand awareness starts with getting clear on who you’re serving, what problem they’re struggling with and what language they’re using to talk about said problem. We’ll dive into your ideal client basics so that you can use their language to drive curiosity, make a strong connection and increase your brand’s awareness.

Often at this stage, an ideal client doesn’t know about the probem and/or they aren’t sure there is a solution. The brand message will focus on bringing awareness to the problem and that there is a way to ease the discomfort with a solution. 

Brand Messaging at Stage One: Buildling Awareness

module two

Building brand awareness starts with getting clear on who you’re serving, what problem they’re struggling with and what language they’re using to talk about said problem. We’ll dive into your ideal client basics so that you can use their language to drive curiosity, make a strong connection and increase your brand’s awareness.

Often at this stage, an ideal client doesn’t know about the probem and/or they aren’t sure there is a solution. The brand message will focus on bringing awareness to the problem and that there is a way to ease the discomfort with a solution. 

Brand Messaging at Stage Two: Buy-In

module three

This module is all about articulating your understanding of the problem that you solve so your ideal client will buy into your brand message – i.e., provide the coveted email address. 

The ideal client is moving from knowing about your brand to buying into what you have to say – your brand message at this stage will position you as the expert with an emphasis on providing educational value.

Brand Messaging at Stage Three: Making a Purchase

module four

Module three will walk through the process of talking about your services in a way that aligns with your brand and showcases your unique solution. The goal of stage three is to highlight your expertise by being specific about how you solve it – this separates your brand from others in the same space as well as communicates how someone can work with you.

Brand Messaging at Stage Three: Making a Purchase

module four

Module three will walk through the process of talking about your services in a way that aligns with your brand and showcases your unique solution. The goal of stage three is to highlight your expertise by being specific about how you solve it – this separates your brand from others in the same space as well as communicates how someone can work with you.

Brand Messaging at Stage Four: Client Retention

module five

Here’s the thing – the brand messaging work isn’t done when you sign a client. In fact, this is when your brand voice and personality really shine. Messaging at stage four is al about keeping your client in your sphere of influence by providing a kickass experience and making it easy for them to become a brand advocate.

Brand Message Analysis + Adjustments

module six

You’re taking action, moving the needle forward – now what? The last module will be your guide for how to analyze and adjust the brand message based on the results you’re getting. The more customized and tailored your messaging can be, the more influencial it will be to the right person. 

Brand Message Analysis + Adjustments

module six

You’re taking action, moving the needle forward – now what? The last module will be your guide for how to analyze and adjust the brand message based on the results you’re getting. The more customized and tailored your messaging can be, the more influencial it will be to the right person. 

let’s hear about those bonuses.

Signing up for The Branded Message will not only give you access to all six modules – that includes the video tutorials, transcripts, workbooks and templates – but you’ll also snag these bonuses, for free

Weekly Group Coaching Calls

Yes, you can do this course self-paced, but if you need a little extra support, there will be weekly group coaching calls. This is your opportunity to connect with others, ask questions and get feedback on your work!

Access to the Exclusive Facebook Community

Learning is better with others, right? As soon as you enroll, you’ll get instant access to the Facebook community. Ask questions, connect with other members and have a rock solid support system to cheer you on as you go through the course.

Okay, but what will you REALLY learn?

As you work through the trainings and start putting all the good stuff into practice, you’ll find answers to questions like:

+ Does it matter how often I post on social media?

+ How do I talk about my services in a way that feels good?

+ Can I really share what I do with clients in an easy-to-understand way?

+ How do I put everything in my head on paper in a clear and succint way?

+ Is it possible to share my brand message in a way that resonates?

+ Can I repeat my content without being annoying or pushy?

Pay in Full

$597

/ 1 payment

payment plan

$207

/ 3 payments

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