Read more about defining your brand season + visuals
When to Invest in Logo Design or a Full Brand Package
Today we explore when it's good to invest in just a logo design for your business or if you're ready for a full brand strategy and design. I’m going to make a bold statement that is a little counterintuitive to my services: Going through the full branding...
When to Use Different Types of Logos in Your Brand Visuals
Whether you're DIY'ing your visual brand or hiring out help, my number one tip is to make sure you have a few different types of logos to choose from. Why? Because there are going to be different use-cases within your business where you'll need a specific type of...
The Designing On-Brand Series: The Spring Brand
We're walking through the process of how to create on-brand visuals based on your Brand Season and style guide. One of the biggest struggles I hear from my community is staying consistent. A few weeks ago, I created a faux case study for consistent brand visuals and...
Three Common Brand Mistakes You Might be Making
We're walking through three common brand mistakes that hold back business owners from achieving their version of success. The idea of building a strong brand can be an ambiguous, frustrating and time consuming process. However, there are three common brand mistakes...
How to Pick Your Right Brand Season: A Faux Case Study
We're walking through the process of how to pick your brand's season so that you can create a consistent and cohesive brand. I’ve realized that I really like using faux case studies to teach the branding process. So, today, you’re meeting the faux personal brand, Jane...
How to Create a Brand Style Guide + Free Canva Template
We're walking you through the step-by-step process for creating a brand style guide so that you can maintain a consistent and cohesive visual brand! Your brand style guide is the visual reference document for communicating your brand in a consistent and...
Announcing: The Semi-Custom Brand Shop
My friends, I am SO EXCITED to share with you the official announcement for the grand opening of the Witt and Company Semi-Custom Brand Shop. It's a labor of love and something that I've been noodling on for quite awhile. I often get requests from small business...
How to Create Consistent Brand Visuals – A Faux Case Study
Check out this faux visual brand case study that walks you through the process of creating visual brand consistency across your website + social media platforms. Every experience someone has with your brand either reinforces its meaning or weakens it. Let that...
Four Steps to Build a Strong Brand Foundation For New Business Owners
You have a business name, now what? Follow these four steps on how to build a brand for your new business that will set you up for success! It started with a little inkling that you could start a business. That you loved something enough to monetize it. You even have...
Five Quick and Easy Ways to Upgrade Your Brand Visuals
Having a professional looking visual brand isn't a challenge with these five quick and easy ways to upgrade your visuals! You don't have to be a professional designer to have good lookin' graphics and visuals. While it might be a little counterintuitive for me...
Five Ways to Brand Your Website
Check out these five ways to brand your website so that you can consistently communicate with your audience and showcase your brand's personality! Generally, your website is the digital hub for your business. When you hand someone a business card at a...
What are Logo Variations & How Do I Use Them in My Brand?
What are logo variations? Check out all the details of the different types of logos to use in your brand so that you can maintain visual brand consistency and look professional. A full brand design and strategy package includes a whole suite of logos, also...
How to Pick a Color Scheme for Your Brand
Check out these easy to follow tips for picking a brand color scheme that resonates with your community and your personality! Let’s talk color. More specifically, choosing a color scheme for your brand. First, know that if it’s hard for you, you are not alone....
How to Identify Your Brand Season
When you know the basics of how to identify your brand season, you’ll be able to create a brand identity that consistently resonates with your community and remains cohesive. Now that you have a basic understanding of each season, it’s time to select which one...
The Winter Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the winter brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
The Fall Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the fall brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
The Summer Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the summer brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
The Spring Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the spring brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
What to Pin on Your Pinterest Inspiration Board
Here's what to pin and what to search for to gather the best ideas and images for your new visual brand Pinterest inspiration board. Whether you're working with a designer or taking a DIY approach to your visual brand, the best place to start is by curating a...
The Basics of Color Psychology and Seasonal Color Theory
Seasonal color theory helps you identify the best color palette for your brand, allowing you to build a better connection with your ideal audience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] The last...