Read more about crafting your visual brand
How to use a brand pattern or texture in your visuals
Showcase your brand personality in a cohesive and consistent way by incorporating a brand pattern or texture into your visual with these tips and ideas. When it comes to my wardrobe, I’m not much of a pattern-lover. But, it’s a whole different story when I think about...
Visual brand inspiration: brand identity color palette combinations
Looking for color inspiration for your brand identity? Check out these 9 color combinations, utilizing color psychology and seasonal brand theory. Looking for a little inspiration for your brand identity’s color palette? We’re sharing 9 color palette...
The 5 most common visual brand identity mistakes (and how to fix them)
Are you making one of these five common visual brand identity mistakes? Easily upgrade the look and feel of your visual brand by avoiding these all-too-common pitfalls. Creating visuals for your brand, whether it’s a social media graphic, a graphic for your website,...
Design better graphics with these best practices (examples included!)
We’re diving into our top five tips for designing better graphics so you can take them from good to great. You’ve got your brand colors, font standards and a social media-friendly logo… shouldn’t that be enough to create those screenshot-worthy graphics? First,...
Exploring the winter brand personality
Explore the characteristics of the winter brand personality and learn how to effectively inject elements of the winter personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When...
Exploring the fall brand personality
Explore the characteristics of the fall brand personality and learn how to effectively inject elements of the fall personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When I...
Exploring the summer brand personality
Explore the characteristics of the summer brand personality and learn how to effectively inject elements of the summer personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When...
Exploring the spring brand personality
Explore the characteristics of the spring brand personality and learn how to effectively inject elements of the spring personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!]...
The 7 types of logos and how to pick your right option (examples included!)
We're walking through seven different types of logos and how to best use them in your business to curate your brand’s experience. Trying to decide which type of logo will best fit your visual brand? While there are no hard and fast rules, today I want to walk through...
Five reasons why you should wait to invest in professional branding
Today we cover five key examples of why you should wait to invest money in your professional brand. As a brand designer myself I keep harping on about the importance of brand design and how it can truly transform your business. But contrary to popular belief I don't...
How to create consistent brand visuals
Establishing your brand’s visual elements and utilizing your brand style guide are key to achieving consistent and cohesive visual branding across your website and social media platforms. I truly believe every experience someone has with your business either...
The comprehensive guide on how to brand your business
In this comprehensive guide to branding your business, you'll learn how to create and manage a brand that speaks to your ideal client and gives them an experience they’ll remember. Whether you realize it or not, your business has a brand. And no, I’m not just...
How to create a brand mood board
The strategy and creation of your branding mood board just got way easier. Today we dive right into what a brand mood board is, why they are the best place to start when creating your visual brand and exactly how to create your board using Pinterest. A foundational...
Five Easy Ways to Update Your Brand Design When it Needs a Little Refresh
Freshening up your brand doesn't have to mean a complete overhaul. Here are five easy ways to refresh your brand without hiring a professional. Is your brand feeling a little tired? Perhaps you’re finding yourself scrolling through Pinterest or Instagram for brand...
Five Ways to Brand Your Website
Check out these five ways to brand your website so that you can consistently communicate with your audience and showcase your brand's personality! When you hand someone a business card at a networking event, I’m willing to bet it includes your website URL. When you're...
The basics of color psychology and seasonal color theory
When referencing color psychology and Seasonal Brand Theory in your branding, you’re utilizing the power of color to help evoke a specific brand experience. Choosing a color palette for your brand can be one of the most challenging parts of the branding...
Creating the Right Color Palette for Your Brand
Check out these easy-to-follow tips for picking the right brand color palette that resonates with your community and brand's personality! Let’s talk color. More specifically, choosing a color scheme for your brand. First, know that if it’s hard for you, you...
What are logo variations and how do I use them in my brand?
What are logo variations? We're walking through the five different types of logos to use in your visual marketing so that you can look professional, consistent and cohesive wherever your brand is experienced. You've just wrapped up with a brand designer (or...
How to create a visual brand style guide
We're walking you through the step-by-step process on how to create a brand style guide! What is a style guide? Your brand style guide is the visual reference document for communicating your brand in a consistent and cohesive way. It houses the most important...
16 Google Font Pairings for Your Website
Find inspiration for your website's font with 16 font pairing ideas, each aligned with one of the four Brand Seasons. Raise your hand if you've spent longer than an hour scrolling through Google Fonts, trying to find the perfect-for-you combination for your website?...
The Designing On-Brand Series: The Spring Brand
We're walking through the process of how to create on-brand visuals based on your Brand Season and style guide. One of the biggest struggles I hear from my community is staying consistent. A few weeks ago, I created a faux case study for consistent brand visuals and...
How to Pick Your Right Brand Season: A Faux Case Study
We're walking through the process of how to pick your brand's season so that you can create a consistent and cohesive brand. I’ve realized that I really like using faux case studies to teach the branding process. So, today, you’re meeting the faux personal brand, Jane...
Five Quick and Easy Ways to Upgrade Your Brand Visuals
Having a professional looking visual brand isn't a challenge with these five quick and easy ways to upgrade your visuals! You don't have to be a professional designer to have good lookin' graphics and visuals. While it might be a little counterintuitive for me...
What to Pin on Your Pinterest Inspiration Board
Here's what to pin and what to search for to gather the best ideas and images for your new visual brand Pinterest inspiration board. Whether you're working with a designer or taking a DIY approach to your visual brand, the best place to start is by curating a...