Read more about defining your brand season + visuals
Five Easy Ways to Update Your Brand Design When it Needs a Little Refresh
Freshening up your brand doesn't have to mean a complete overhaul. Here are five easy ways to refresh your brand without hiring a professional. Is your brand feeling a little tired? Perhaps you’re finding yourself scrolling through Pinterest or Instagram for brand...
Five Ways to Brand Your Website
Check out these five ways to brand your website so that you can consistently communicate with your audience and showcase your brand's personality! When you hand someone a business card at a networking event, I’m willing to bet it includes your website URL. When you're...
The Basics of Color Psychology and Seasonal Color Theory
When referencing color psychology and Seasonal Brand Theory in your branding, you’re utilizing the power of color to help evoke a specific brand experience. Choosing a color palette for your brand can be one of the most challenging parts of the branding...
Creating the Right Color Palette for Your Brand
Check out these easy-to-follow tips for picking the right brand color palette that resonates with your community and brand's personality! Let’s talk color. More specifically, choosing a color scheme for your brand. First, know that if it’s hard for you, you...
How to Identify Your Brand’s Personality
Seasonal Brand Theory is an easy way to help you identify your brand personality so that you can create a brand identity that resonates with your ideal client and business vision. Do you remember those Apple commercials with Justin Long? They started with him,...
What are Logo Variations & How Do I Use Them in My Brand?
What are logo variations? We're walking through the five different types of logos to use in your visual marketing so that you can look professional, consistent and cohesive wherever your brand is experienced. You've just wrapped up with a brand designer (or...
How to Create a Brand Style Guide + Free Style Guide Template
We're walking you through the step-by-step process on how to create a brand style guide plus sharing a free Canva style guide template! Today, I want to walk you through the process of creating your own brand style guide. As a bonus, I've created a FREE Canva...
Five Common Visual Brand Mistakes
Are you making one of these five common visual brand mistakes? Easily upgrade the look and feel of your brand by avoiding these pitfalls. Creating visuals for your brand, whether it’s a social media graphic, a graphic for your website or a slide deck for your next...
16 Google Font Pairings for Your Website
Find inspiration for your website's font with 16 font pairing ideas, each aligned with one of the four Brand Seasons. Raise your hand if you've spent longer than an hour scrolling through Google Fonts, trying to find the perfect-for-you combination for your website?...
Five Ways to Use a Pattern or Texture Within Your Visual Brand
Incorporating a brand pattern into your brand visuals is a great way to showcase your brand personality in a cohesive and consistent way. Brand patterns are such a great way to enhance your brand visuals! Today I want to talk about five different ways to use them in...
25 Brand Season Color Scheme Ideas for Inspiration
We're walking through the four Brand Seasons of Seasonal Brand Theory and sharing 25 color scheme ideas for inspiration. What is Seasonal Brand Theory? Seasonal Brand Theory is a blend of color psychology and seasonal color theory. I first heard about it from Fiona...
When to Invest in Logo Design or a Full Brand Package
Today we explore when it's good to invest in just a logo design for your business or if you're ready for a full brand strategy and design. I’m going to make a bold statement that is a little counterintuitive to my services: Going through the full branding...
When to Use Different Types of Logos in Your Brand Visuals
Whether you're DIY'ing your visual brand or hiring out help, my number one tip is to make sure you have a few different types of logos to choose from. Why? Because there are going to be different use-cases within your business where you'll need a specific type of...
The Designing On-Brand Series: The Spring Brand
We're walking through the process of how to create on-brand visuals based on your Brand Season and style guide. One of the biggest struggles I hear from my community is staying consistent. A few weeks ago, I created a faux case study for consistent brand visuals and...
Three Common Brand Mistakes You Might be Making
We're walking through three common brand mistakes that hold back business owners from achieving their version of success. The idea of building a strong brand can be an ambiguous, frustrating and time consuming process. However, there are three common brand mistakes...
How to Pick Your Right Brand Season: A Faux Case Study
We're walking through the process of how to pick your brand's season so that you can create a consistent and cohesive brand. I’ve realized that I really like using faux case studies to teach the branding process. So, today, you’re meeting the faux personal brand, Jane...
Announcing: The Semi-Custom Brand Shop
My friends, I am SO EXCITED to share with you the official announcement for the grand opening of the Witt and Company Semi-Custom Brand Shop. It's a labor of love and something that I've been noodling on for quite awhile. I often get requests from small business...
How to Create Consistent Brand Visuals – A Faux Case Study
Check out this faux visual brand case study that walks you through the process of creating visual brand consistency across your website + social media platforms. Every experience someone has with your brand either reinforces its meaning or weakens it. Let that...
Four Steps to Build a Strong Brand Foundation For New Business Owners
You have a business name, now what? Follow these four steps on how to build a brand for your new business that will set you up for success! It started with a little inkling that you could start a business. That you loved something enough to monetize it. You even have...
Five Quick and Easy Ways to Upgrade Your Brand Visuals
Having a professional looking visual brand isn't a challenge with these five quick and easy ways to upgrade your visuals! You don't have to be a professional designer to have good lookin' graphics and visuals. While it might be a little counterintuitive for me...
The Winter Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the winter brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
The Summer Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the summer brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
The Spring Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the spring brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
What to Pin on Your Pinterest Inspiration Board
Here's what to pin and what to search for to gather the best ideas and images for your new visual brand Pinterest inspiration board. Whether you're working with a designer or taking a DIY approach to your visual brand, the best place to start is by curating a...