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Read more about clarifying your brand strategy

What Makes a Good Brand

What Makes a Good Brand

A good brand is built with intention and purpose. When done well, a strong brand can support your version of success and bring more ease and enjoyment into your business. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource...

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How to Define Your Brand’s Positioning

How to Define Your Brand’s Positioning

Your brand is positioned in the market whether or not it is intentional. Walk through four steps on how to strategically position your brand with ease. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking...

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What is Brand Consistency + Why It Matters

What is Brand Consistency + Why It Matters

What it means to have brand consistency in your visuals, voice and messaging, and why it matters as a service based business. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! As a business owner and...

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What is a Brand Audit?

What is a Brand Audit?

A brand audit is the process for evaluating the effectiveness of your internal and external brand experience. Today we're sharing what it is and why it's important. And as an added bonus, you can also pick up a Brand Audit Workbook in the Brand Resource Library by...

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Creating a Brand That Feels Right

Creating a Brand That Feels Right

Creating a brand that feels right means focusing first on strategy so that you don't feel the need to update your logo or colors every other month. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! Do...

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How to Differentiate Your Brand

How to Differentiate Your Brand

When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! I think it's...

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