Read more about clarifying your brand strategy
The Comprehensive Guide on How to Brand Your Business
In this comprehensive guide to branding your business, you'll learn how to create and manage a brand that speaks to your ideal client and gives them an experience they’ll remember. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand...
The Ultimate Guide on How to Determine Your Ideal Client
Let’s jump in to the ultimate guide for creating your ideal client profile by gaining a clear understanding of what it means to have an ideal client, why it’s important and who that perfect-for-you person is. And as an added bonus, you can also pick up a Clarifying...
When is the Right Time to Hire a Branding Expert?
On the fence about hiring a professional branding expert? Check out these top five reasons clients share with me prior to getting started with a project!
My Number One Tip for Getting More Clients
Wondering how to get more clients? This post will walk you through the process of understanding and clearly communicating the client transformation your service based business provides. Ready to attract more clients? And no, this is not a trick question. It’s okay if...
How to Perform a Brand Assessment
This post walks you through how to perform a brand assessment so you can clarify what's working for your brand experience and where there are opportunities for improvement. And as an added bonus, you can also pick up a Five Minute Brand Assessment Workbook in the...
Defining Your Customer Journey
This post walks through the five steps on how to map your customer journey so you can better communicate with the right people at the right time. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here!...
Tips for Communicating Your Core Brand Values
Nailing down your brand values is important, but if you don’t take action, they mean nothing. Learn how to embody your core brand values and communicate them to your ideal audience for maximum impact. And as an added bonus, you can also pick up the Brand Value...
How to Define Your Brand Values + Five Questions You Should Be Asking
Your brand values are the guiding principles that help you connect with your target audience. These five questions will help you define those North Star values that guide your business and brand decisions. And as an added bonus, you can also pick up the Brand Value...
What Makes a Good Brand
A good brand is built with intention and purpose. When done well, a strong brand can support your version of success and bring more ease and enjoyment into your business. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource...
How to Know When it’s Time to Rebrand Your Business
It’s not always easy to know when it’s time to update the look and feel of your brand. Here are five common signs you’re ready to dig in and rebrand your service-based business. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand...
How to Define Your Brand’s Positioning
Your brand is positioned in the market whether or not it is intentional. Walk through four steps on how to strategically position your brand with ease. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking...
The Four Phases of the Customer Journey
We're walking through the four phases of the customer journey so that you can create a consistent brand experience tailored to your customer. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! The way...
How to Identify Your Brand’s Personality
Seasonal Brand Theory is an easy way to help you identify your brand personality so that you can create a brand identity that resonates with your ideal client and business vision. And as an added bonus, you can also pick up a Seasonal Color Theory Workbook in the...
How to Identify Your Ideal Client: Seven Questions to Ask
Whether you’re new to business or have been around for years, these seven questions will help you identify your ideal client so that you can understand how to best serve them. And as an added bonus, you can also pick up a Clarifying Your Ideal Client Workbook in the...
What is a Brand & Why Your Business Needs One
Understanding the answer to what is a brand will help you lay a rock solid brand foundation that connects with your audience, builds trust with your community and supports your version of success. And as an added bonus, you can also pick up a Brand Strategy Workbook...
What a Good Brand Experience Can Do For Your Business
A good brand experience, one that is consistent and cohesive, increases trust between your audience and community, and your brand. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! After three-plus...
What is Brand Consistency + Why It Matters
What it means to have brand consistency in your visuals, voice and messaging, and why it matters as a service based business. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! As a business owner and...
The Clear-Cut Guide on How to Audit Your Small Business’s Brand
We're walking through the three steps on how to audit your small business's brand and what to do next with the evaluation results. And as an added bonus, you can also pick up a Brand Audit Workbook in the Brand Resource Library by clicking here! Now that we’ve...
What is a Brand Audit?
A brand audit is the process for evaluating the effectiveness of your internal and external brand experience. Today we're sharing what it is and why it's important. And as an added bonus, you can also pick up a Brand Audit Workbook in the Brand Resource Library by...
Three Common Brand Mistakes You Might be Making
We're walking through three common brand mistakes that hold back business owners from achieving their version of success. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! The idea of building a...
Brand Strategy and the Customer Journey: Building Brand Awareness
Learn how to utilize brand strategy and the ideal client during phase one of the customer journey - building brand awareness and attraction. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! During...
Creating a Brand That Feels Right
Creating a brand that feels right means focusing first on strategy so that you don't feel the need to update your logo or colors every other month. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! Do...
Crafting an Elevator Pitch That Resonates
Check out the four ingredients for writing an elevator pitch that is effective in communicating the amazing results you provide for clients. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! I...
How to Differentiate Your Brand
When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! I think it's...