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brand strategy

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Read more about clarifying your brand strategy

My top three brand differentiation strategies

My top three brand differentiation strategies

When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. I think it’s pretty safe to assume that you’re in a saturated market/space/category/industry, especially in today’s digital-heavy...

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Audit your brand in 4 easy steps

Audit your brand in 4 easy steps

A brand audit is the detailed process of analyzing your internal and external brand to ensure that it is consistent and cohesive. I’ve been thinking about this idea of a brand gap, recently - that you know in your head how you want your brand to be experienced but...

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Top three branding mistakes to avoid

Top three branding mistakes to avoid

We're walking through three common brand mistakes that hold back business owners from achieving their version of success. The idea of building a strong brand, one that enhances trust and connects with your audience can be an ambiguous, frustrating and time consuming...

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The brand strategy framework, simplified.

The brand strategy framework, simplified.

Developing a brand strategy framework is like creating the roadmap for how you want your brand to show up. Here's how to simplify the process and start attracting your ideal clients. A lot of the client inquiries we get start with something along the lines of, “My...

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What Makes a Good Brand

What Makes a Good Brand

A good brand is built with intention and purpose. When done well, a strong brand can support your version of success and bring more ease and enjoyment into your business. When I first started our home renovation blog, North Country Nest, I would spend hours and hours...

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