Let's Get Branding

You're an expert in your field but when it comes to creating a rock solid brand that's cohesive and meaningful, you feel like a fish outta water.

No problem, I got you.

Check out my favorite brand resources below that will help you create a brand that showcases your expertise to win over new clients and customers!

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brand strategy

brand visuals

brand messaging

website strategy

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Read more about clarifying your brand strategy

What Makes a Good Brand

What Makes a Good Brand

A good brand is built with intention and purpose. When done well, a strong brand can support your version of success and bring more ease and enjoyment into your business. When I first started our home renovation blog, North Country Nest, I would spend hours and hours...

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How to Define Your Brand’s Positioning

How to Define Your Brand’s Positioning

Your brand is positioned in the market whether or not it is intentional. Walk through four steps on how to strategically position your brand with ease. When I think of the type of person who invests in an Apple computer, I immediately think about someone in the...

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What is Brand Consistency + Why It Matters

What is Brand Consistency + Why It Matters

What it means to have brand consistency in your visuals, voice and messaging, and why it matters as a service based business. As a business owner and service provider, I am going to assume you know that competition for time, attention and clients is not going down so...

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What is a Brand Audit?

What is a Brand Audit?

A brand audit is the process for evaluating the effectiveness of your internal and external brand experience. Today we're sharing what it is and why it's important. When your business is brand new, more often than not, you’re DIY’ing all the things. Your business, and...

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Creating a Brand That Feels Right

Creating a Brand That Feels Right

i Do you feel like you want to change your brand design every six months? Whether it’s because something doesn’t fit or you see something that inspires you to change, you find yourself wanting to update your brand visuals. I remember when I first started our home...

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How to Differentiate Your Brand

How to Differentiate Your Brand

When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. I think it's a pretty safe to assume that you're in a saturated market/space/category/industry, especially in today’s...

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Brand Consistency vs. Consistent Marketing

Brand Consistency vs. Consistent Marketing

It's no secret I'm a big fan of consistent branding. In fact, I dedicated an entire post to the topic that you can read here. However, I think there's a focus in the digital space, specifically with service businesses that are selling their expertise, on making sure...

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How to Bring More Personality into Your Brand

How to Bring More Personality into Your Brand

Sharing five quick and easy ways to bring more personality into your brand so that you can create a stronger brand connection with your community. Today, I want to dig into the idea of personal branding, where that line is between infusing personality into your brand...

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