Read more about clarifying your brand strategy
10 content marketing ideas to attract your ideal client
Not sure how to make content marketing work for you? Check out these 10 content marketing ideas for attracting your ideal client. In today’s world of marketing, content is everything. And it’s everywhere. That tweet you saw, that blog post you stumbled upon, the...
How to create a cohesive brand experience when you have a team
As a growing service based business, here’s what you need in place to maintain a cohesive brand experience, even when you have multiple people responsible for communicating on behalf of the brand. When you’re just getting started in business, you have the benefit (and...
Service-based businesses: 5 effective ways to build your brand’s authority
Building brand authority for your service based business is a long-game marketing strategy. But, these 7 actionable ideas can be started today. Brand authority is a tool that can be an amazing tool to leverage if your business is selling a service, an idea or an...
My top three brand differentiation strategies
When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. I think it’s pretty safe to assume that you’re in a saturated market/space/category/industry, especially in today’s digital-heavy...
How to create a memorable and effective brand personality
Brand personality plays a big role in creating a strong brand that your audience can truly connect with. The purpose of this personality is to enhance your brand’s experience. So, let’s bring your brand to life! Pillar four of your brand strategy foundation is all...
Audit your brand in 4 easy steps
A brand audit is the detailed process of analyzing your internal and external brand to ensure that it is consistent and cohesive. I’ve been thinking about this idea of a brand gap, recently - that you know in your head how you want your brand to be experienced but...
Top three branding mistakes to avoid
We're walking through three common brand mistakes that hold back business owners from achieving their version of success. The idea of building a strong brand, one that enhances trust and connects with your audience can be an ambiguous, frustrating and time consuming...
How to effectively build brand awareness for your business
Seven brand awareness strategies that really allow your brand’s purpose and message to connect with your right people. Brand awareness is all about getting your business in front of more people. What often gets overlooked, though, is that there’s a difference between...
The elevator pitch framework for your business
The elevator pitch is a simple tool to express your business and how you will help your client. Compelling elevator pitches cause people to take action. One of the biggest struggles I hear from business owners is understanding how to talk about what they do in a way...
Why brand consistency is the key to effective marketing
Brand consistency is the key to effective marketing. It builds trust, loyalty, and credibility with clients and customers, providing a cohesive experience and lasting connection. You’re showing up and marketing your business consistently. You’re posting three times...
When is the right time to invest in branding?
Branding is one of the most important aspects of a business, and often is one of the first large investments a business makes. Here are four distinct signs to watch out for when navigating if it’s the right time to get serious about your branding. There comes a time...
The 3 pillars for creating consistent and on-brand content
3 key elements for maintaining brand consistency: 1. On-Brand Visuals 2. On-Brand Message 3. On-Brand Personality. Consistently showing up with something that’s aligned with your brand helps to solidify your brand in the consumer’s eyes, and keeps them coming back for...
6 ways to utilize your brand values in business
Creating your brand values is the first step, but now it’s time to strategically utilize your brand values in all aspects of your business. Follow these 6 simple examples of incorporating your brand values in your day-to-day and watch your business grow. You know the...
The brand strategy framework, simplified.
Developing a brand strategy framework is like creating the roadmap for how you want your brand to show up. Here's how to simplify the process and start attracting your ideal clients. A lot of the client inquiries we get start with something along the lines of, “My...
The comprehensive guide on how to brand your business
In this comprehensive guide to branding your business, you'll learn how to create and manage a brand that speaks to your ideal client and gives them an experience they’ll remember. Whether you realize it or not, your business has a brand. And no, I’m not just...
The ultimate guide on how to determine your ideal client
Let’s jump in to the ultimate guide for creating your ideal client profile by gaining a clear understanding of what it means to have an ideal client, why it’s important and who that perfect-for-you person is. In today’s over-saturated, digital world, getting lost in...
When is the right time to hire a branding expert?
On the fence about hiring a professional branding expert? Check out these top five reasons clients share with me prior to getting started with a project!
My number one tip for getting more clients
Wondering how to get more clients? This post will walk you through the process of understanding and clearly communicating the client transformation your service based business provides. Ready to attract more clients? And no, this is not a trick question. It’s okay if...
How to perform a brand assessment
This post walks you through how to perform a brand assessment so you can clarify what's working for your brand experience and where there are opportunities for improvement. When a potential client visits your website or social media, you’re providing them with an...
Defining your customer journey
This post walks through the five steps on how to map your customer journey so you can better communicate with the right people at the right time. Today, we’re chatting about a tool that you can utilize to better communicate with your audience members. Because here’s...
Tips for Communicating Your Core Brand Values
Nailing down your brand values is important, but if you don’t take action, they mean nothing. Learn how to embody your core brand values and communicate them to your ideal audience for maximum impact. Determining your core brand values in and of itself can do amazing...
How to define your brand values and five questions you should be asking
Your brand values are the guiding principles that help you connect with your target audience. These five questions will help you define those North Star values that guide your business and brand decisions. “Where are you? Why aren’t you responding? I expect you to...
What Makes a Good Brand
A good brand is built with intention and purpose. When done well, a strong brand can support your version of success and bring more ease and enjoyment into your business. When I first started our home renovation blog, North Country Nest, I would spend hours and hours...
How to Know When it’s Time to Rebrand Your Business
It’s not always easy to know when it’s time to update the look and feel of your brand. Here are five common signs you’re ready to dig in and rebrand your service-based business. Let’s set the scene. You’ve been in business for a length of time - perhaps six months,...