Read more about clarifying your brand strategy

What is a Brand Audit?

What is a Brand Audit?

A brand audit is the process for evaluating the effectiveness of your internal and external brand experience. Today we're sharing what it is and why it's important. When your business is brand new, more often than not, you’re DIY’ing all the things. Your business, and...

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What Makes a Good Brand

What Makes a Good Brand

A good brand is built with intention and purpose. This is done by first understanding the brand strategy and then creating aligned visuals. I remember when I first started our home renovation blog, North Country Nest, and I would spend hours and hours redoing the logo...

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Creating a Brand That Feels Right

Creating a Brand That Feels Right

i Do you feel like you want to change your brand design every six months? Whether it’s because something doesn’t fit or you see something that inspires you to change, you find yourself wanting to update your brand visuals. I remember when I first started our home...

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How to Differentiate Your Brand

How to Differentiate Your Brand

When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. I think it's a pretty safe to assume that you're in a saturated market/space/category/industry, especially in today’s...

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