The ladies of White Pine Creative Co. were so fun to work with! Both Taylor and Aly are interior designers by day so they had a clear understanding of design as well as what they wanted to convey! Their love of floral design was the inspiration for starting this new venture – and their laid back, organic style was a great fit for Witt and Company. 

A little bit about their company… The ladies at White Pine provide a personalized visual design experience for weddings, with a focus on floral design. They love being able to pull from their creative backgrounds and appreciation for good design to bring a client’s vision to life. What keeps them inspired is having the opportunity to be a part of their client’s big event.

Primary seasonal brand: White Pine most identifies with the summer personality. Think high quality, elegant and intuitive. They’re well organized, efficient and very productive. They do their best work in environments with structure and order. They’re sensitive, supportive and have a strong sense of responsibility. Colors are delicate and muted or faded. Textures are high quality papers and fabrics.

Secondary seasonal brand: To further highlight the organic and natural elements of White Pine, the secondary seasonal personality is fall. Think authenticity and integrity with a focus on friends and family. In addition, they love to challenge established norms. From a visual perspective, think warm, muted colors, rounded corners, natural and organic textures, and informal illustrations.

The Inspiration

For the mood board, we wanted an earthy, organic and grounded feeling.

For the logo concepts, Aly and Taylor wanted something modern and minimal. I played around with a combination of serif and handwritten fonts, as well as bringing in a hand-drawn element for the logo mark. 

The visual brand

The hand-drawn floral was a little too ‘farmhouse’ for them, so we brought in a more modern feel with a hand-darwn pine tree. It was the perfect combination of abstract-meets-minimal that they were drawn to. 

Check out even more designs in the portfolio. 

All my best,

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