We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the summer brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!]
Before we dive into identifying your brand’s season, let’s walk through each one individually, to give you a sense of what it means to embody that season as a brand.
I want to first issue a little disclaimer: when picking which season your brand falls into, first, listen to your gut, your intuition. Your first instinct is probably right. And picking a season isn’t about checking all the boxes and making sure it aligns perfectly with the personality traits. The season is more of a guideline and as you become more familiar with that season’s style and personality, you can tweak and update your brand as needed. Remember, brands are fluid and will evolve with your business.
Also, the season for your brand is about how you want your brand to be perceived and the way you want it to make people feel. It’s not necessarily how YOU feel as a person but rather, how you want your brand to be perceived by others.
Okay, let’s talk seasons.
The Summer Brand Season
When you envision the summer personality, think well organized elegance, efficiency and productivity. Summer brands do their best work in environments with structure and order. They’re sensitive, supportive and have a strong sense of responsibility.
Keywords: Elegant, refined, high quality, balance, calm, serious, supportive, responsible, delicate, simple, romantic
Brand voice: The summer brand voice is more on the serious side, free from spelling errors and more aspirational in style. They lean towards delicate, eloquent language that is always grammatically correct.
Colors: Summer colors are cool, muted and elegant.
Textures and Patterns: Summer patterns are delicate, simple and graceful. Think hand drawn elements and watercolor backgrounds. The textures are high quality and natural, like linen and wood.
Graphics: Summer graphics use high quality and elegant fonts and elements. Think classic and luxurious script and serif fonts with brand elements that add a delicate and graceful feeling.
Photography style: Summer photos are all about quality and elegance. They’re light and airy, and use high-quality accents like beautiful florals, vintage vases and luxurious props.
For even more visual inspiration, click here to check out my summer personality Pinterest board.
Next week, we’ll explore the fall personality, and if you need to catch up on the other Build Your Brand Foundation pillars, click here.
All my best,
Want even more info on seasonal color theory and color psychology? Check out some of my favorite resources:
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