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The Spring Season | Seasonal Color Theory

Jun 4, 2019 | Visual Brand

We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the spring brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!]

Before we dive into identifying your brand’s season, let’s walk through each one individually, to give you a sense of what it means to embody that season as a brand.

I want to first issue a little disclaimer: when picking which season your brand falls into, first, listen to your gut, your intuition. Your first instinct is probably right. And picking a season isn’t about checking all the boxes and making sure it aligns perfectly with the personality traits. The season is more of a guideline and as you become more familiar with that season’s style and personality, you can tweak and update your brand as needed. Remember, brands are fluid and will evolve with your business.

Also, the season for your brand is about how you want your brand to be perceived and the way you want it to make people feel. It’s not necessarily how YOU feel as a person but rather, how you want your brand to be perceived by others.

Okay, let’s talk seasons.

The Spring Brand Season

As with nature, when you think about the spring brand personality, it’s bursting with energy, full of possibility, bright colors and life.

The spring brand personality is fun, energetic and friendly. Think, embracing who you are, exploring your creativity and leaning into whatever is inspiring you. Spring brands light up the room; people are naturally drawn to them. They don’t position themselves above anyone else – they revel in bringing people together and creating community.

CLICK HERE to grab the spring brand season PDF in the free brand resource library.

Spring Brand Season Personality | Witt and Company

Spring Brand Keywords: Fun, energetic, playful, approachable, inspirational, friendly, caring, creative, simple, transparent, youthful

Brand voice: The brand voice for spring embodies friendliness and playfulness. The way they communicate is inspirational, yet approachable. Their copy is clear and simple.

Colors: Spring colors are bright, bold, and full of warmth.

Graphics and Patterns: Spring patterns are busy and whimsical. Think polka dots and eccentric flowers. The graphics are circular with soft, clean lines.

Textures: Spring textures are clean and simple. Think white shiplap or a plain white background.

Photography style: Spring photos are bright and airy with the feeling of movement. Fine lines, busy patterns, and natural elements are great styling additions.

For even more visual inspiration, click here to check out my spring personality Pinterest board.

Next week, we’ll explore the summer personality, and if you need to catch up on the other Build Your Brand Foundation pillars, click here.

All my best,

Want even more info on seasonal color theory and color psychology? Check out some of my favorite resources:





Brand Brilliance by Fiona Humberstone

How to Style your Brand by Fiona Humberstone

Color Me Beautiful by Carole Jackson

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