Creating a website strategy that serves your business starts with answering ten questions that help clarify your website’s functionality.
Last week we talked about the basics of a website strategy. Feel free to pop over to that post and read through otherwise, here’s the summary: your website’s strategy is the game plan for how your website will be communicated through design, content and layout.
So now that you understand what a website strategy is, I want to first dive into why it’s important to strategize before diving into design. Then we’ll wrap up with a few questions to ask yourself when creating your own website strategy.
Why it’s important to strategize before designing
Head over to your favorite entrepreneur or service provider’s website and I’m willing to bet what drew you in was the design. As business owners, we know the importance of having an aesthetic that looks good and is attractive to our ideal client. As a designer, I can talk all day about what great design can do for your business. However, this is only part of the story. Because here’s what often gets overlooked: great design is, well, great. But if there’s no purpose behind it, it won’t help you reach your goals.
Yes, having an amazingly beautiful website is wonderful. But if it only looks good and doesn’t actually help you book clients or sell products, then how wonderful is it really?
If you’ve purchased a website template before, the initial instinct is to just look at the aesthetic and make a decision solely based on the design. However, this usually leads to frustration when a few months down the line, you realize the template doesn’t do a certain function that is important to your business goals. By doing the strategy work before you dive into making a purchase, you’ll help alleviate a lot of those headaches and make sure the template you decide is functional and supportive of your business and its goals.
On the flip side, if you’re working with a website designer, your website strategy should come into the conversation. However, it’s always appreciated if you’ve done some work beforehand – this allows you and your designer to be on the same page and I promise they’ll appreciate your effort!
Questions to ask to create your website strategy
Have I hammered into your brain the importance of strategizing before you dive into website design?
Now, here are ten key questions to ask when creating your own website strategy. In next week’s post, we’ll walk through how these questions affect the design, content and layout of your website. For now though, think through the answers and use them to evaluate the functionality of your existing site.
- Question 01: What is the goal of your website?
- Question 02: What page(s) will you have on your site and how will they interact with each other?
- Question 03: How are people getting to your website; where is the traffic primarily coming from?
- Question 04: How do you want people to feel when they experience your website?
- Question 05: What is/are your main offering(s)?
- Question 06: Why is the work you do important?
- Question 07: Looking at your sitemap, what is the goal of each individual page?
- Question 08: What is the main problem the perfect-for-you client is looking to have solved prior to landing on your website?
- Question 09: What is and is not working well with your current website?
- Question 10: How do you want people to interact with your website?
Your website can and should support your business goals. In fact, when it serves your community well, it’ll make your business a hell of a lot easier. If you’re shaking your head or realize that there’s room for improvement, no worries my friend! Just like your brand, your website isn’t stagnant and only gets better the more action you take and clarity you have on the work you’re doing.
That being said, if you’re ready to update your own brand and website, we’d love to help! Click here to learn more about our strategic brand and website package or, better yet, grab our services guide and set up a no-obligations consultation call to see if we’re a good fit!
All my best
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