How to effectively build brand awareness for your business
Seven brand awareness strategies that really allow your brand’s purpose and message to connect with your right people. Brand awareness is all about getting your business in front of more people. What often gets overlooked, though, is that there’s a difference between...
Five reasons why you should wait to invest in professional branding
Today we cover five key examples of why you should wait to invest money in your professional brand. As a brand designer myself I keep harping on about the importance of brand design and how it can truly transform your business. But contrary to popular belief I don't...
The elevator pitch framework for your business
The elevator pitch is a simple tool to express your business and how you will help your client. Compelling elevator pitches cause people to take action. One of the biggest struggles I hear from business owners is understanding how to talk about what they do in a way...
Why brand consistency is the key to effective marketing
Brand consistency is the key to effective marketing. It builds trust, loyalty, and credibility with clients and customers, providing a cohesive experience and lasting connection. You’re showing up and marketing your business consistently. You’re posting three times...
Getting your business ready for a new website
We've put together three key steps to help you prepare for a website redesign. The process can feel a little daunting, but we’ve got you covered! Affiliate links may be used throughout this post, at no additional cost to you. Thank you for supporting Witt and Company....
Five ways to attract more of your ideal customers
Who are your ideal customers? The more you understand and know them, the more you’ll be able to align your services to attract them, leading to more success in your business. When we’re just getting started, the goal is to produce revenue, usually as quickly as...
When is the right time to invest in branding?
Branding is one of the most important aspects of a business, and often is one of the first large investments a business makes. Here are four distinct signs to watch out for when navigating if it’s the right time to get serious about your branding. There comes a time...
How to create consistent brand visuals
Establishing your brand’s visual elements and utilizing your brand style guide are key to achieving consistent and cohesive visual branding across your website and social media platforms. I truly believe every experience someone has with your business either...
5 effective website homepage ideas
Check out these five must-have homepage elements that will help you craft a consistent and clear, client-focused homepage that effectively communicates your brand message.
The 3 pillars for creating consistent and on-brand content
3 key elements for maintaining brand consistency: 1. On-Brand Visuals 2. On-Brand Message 3. On-Brand Personality. Consistently showing up with something that’s aligned with your brand helps to solidify your brand in the consumer’s eyes, and keeps them coming back for...
6 ways to utilize your brand values in business
Creating your brand values is the first step, but now it’s time to strategically utilize your brand values in all aspects of your business. Follow these 6 simple examples of incorporating your brand values in your day-to-day and watch your business grow. You know the...
The brand strategy framework, simplified.
Developing a brand strategy framework is like creating the roadmap for how you want your brand to show up. Here's how to simplify the process and start attracting your ideal clients. A lot of the client inquiries we get start with something along the lines of, “My...
The comprehensive guide on how to brand your business
In this comprehensive guide to branding your business, you'll learn how to create and manage a brand that speaks to your ideal client and gives them an experience they’ll remember. Whether you realize it or not, your business has a brand. And no, I’m not just...
How to create a brand mood board
The strategy and creation of your branding mood board just got way easier. Today we dive right into what a brand mood board is, why they are the best place to start when creating your visual brand and exactly how to create your board using Pinterest. A foundational...
The ultimate guide on how to determine your ideal client
Let’s jump in to the ultimate guide for creating your ideal client profile by gaining a clear understanding of what it means to have an ideal client, why it’s important and who that perfect-for-you person is. In today’s over-saturated, digital world, getting lost in...
When is the right time to hire a branding expert?
On the fence about hiring a professional branding expert? Check out these top five reasons clients share with me prior to getting started with a project!
How to get your service-based business ready for a rebrand
This guide will walk you through the process of preparing for a rebrand so that you can ensure it not only goes well but is effective. So, you’ve decided… or decided-ish. It’s time to rebrand your business. First, congratulations! Rebranding is a pretty big deal (yes,...
My number one tip for getting more clients
Wondering how to get more clients? This post will walk you through the process of understanding and clearly communicating the client transformation your service based business provides. Ready to attract more clients? And no, this is not a trick question. It’s okay if...
How to perform a brand assessment
This post walks you through how to perform a brand assessment so you can clarify what's working for your brand experience and where there are opportunities for improvement. When a potential client visits your website or social media, you’re providing them with an...
Defining your customer journey
This post walks through the five steps on how to map your customer journey so you can better communicate with the right people at the right time. Today, we’re chatting about a tool that you can utilize to better communicate with your audience members. Because here’s...
Tips for Communicating Your Core Brand Values
Nailing down your brand values is important, but if you don’t take action, they mean nothing. Learn how to embody your core brand values and communicate them to your ideal audience for maximum impact. Determining your core brand values in and of itself can do amazing...
How to define your brand values and five questions you should be asking
Your brand values are the guiding principles that help you connect with your target audience. These five questions will help you define those North Star values that guide your business and brand decisions. “Where are you? Why aren’t you responding? I expect you to...
Five Easy Ways to Update Your Brand Design When it Needs a Little Refresh
Freshening up your brand doesn't have to mean a complete overhaul. Here are five easy ways to refresh your brand without hiring a professional. Is your brand feeling a little tired? Perhaps you’re finding yourself scrolling through Pinterest or Instagram for brand...
What Makes a Good Brand
A good brand is built with intention and purpose. When done well, a strong brand can support your version of success and bring more ease and enjoyment into your business. When I first started our home renovation blog, North Country Nest, I would spend hours and hours...