Let's Get Started
You're an expert in your field but when it comes to creating a rock solid brand that's cohesive and meaningful, you feel like a fish outta water.
No problem, I got you.
Check out my favorite brand resources below that will help you
create a brand that showcases your expertise and win over new clients and customers!
Brand Reveal: White Pine
The ladies of White Pine Creative Co. were so fun to work with! Both Taylor and Aly are interior designers by day so they had a clear understanding of design as well as what they wanted to convey! Their love of floral design was the inspiration for...
How to Identify Your Brand Season
When you know the basics of how to identify your brand season, you’ll be able to create a brand identity that consistently resonates with your community and remains cohesive. Now that you have a basic understanding of each season, it’s time to select which one your...
The Winter Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the winter brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
The Fall Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the fall brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
The Summer Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the summer brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
Lumos Images Brand Reveal
Laura reached out to me because she was adding branding photography to her services and wanted a new look to match this new direction! A little bit about her company… Lumos Images helps entrepreneurs and brands create a consistent visual representation of...
The Spring Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the spring brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
What to Pin on Your Pinterest Inspiration Board
Here's what to pin and what to search for to gather the best ideas and images for your new visual brand Pinterest inspiration board. Whether you're working with a designer or taking a DIY approach to your visual brand, the best place to start is by curating a...
The Basics of Color Psychology and Seasonal Color Theory
Seasonal color theory helps you identify the best color palette for your brand, allowing you to build a better connection with your ideal audience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] The last pillar...
Express Yourself NC Brand Reveal
Janelle Fenwick is a speech language pathologist and the owner of Express Yourself NC. She is amazing at what she does and is fortunate enough to have consistent clients. She’s got a wonderful relationship with the local schools and most of her clients are...
Understanding the Client Transformation Your Business Provides
Identifying your ideal customer’s problem is the key to understanding the client transformation you will provide when they invest in your business. The last part of defining your customer journey is honing in on the problem you’re solving for them and the outcome...
JF Strategy Brand Reveal
Jen Fieldman was the very first client who signed up under the MN Branding Co. partnership with Angela at Angela Divine Photography. To say she was an absolute joy to work with is an understatement!Since she had a marketing background, she understood the...
Defining Your Customer Journey
Using customer journey mapping to better understand the client experience your brand provides allows you to make adjustments that will help grow your business. Last week we talked about the four phases of the customer journey, which, yes, is great to understand. But...
The Four Phases of the Customer Journey
Understanding the four phases of the customer journey will help you understand your client better and provide the best possible brand experience. Pillar three of the Build Your Brand Foundation is all about the customer journey and transformation. This is where you...
How to Communicate Your Brand Values to Your Community + Why It Matters
Nailing down your brand values is important, but if you don’t take action, they mean nothing. Learn how to embody your brand values and communicate them to your ideal audience for maximum impact. You may be thinking that since you now know your ‘why’ you are all set....
How to Define Your Brand Values + Five Questions You Should Be Asking
Your brand values are the guiding principles that help you connect with your target audience. These five questions will help you define your brand values. So, you’ve started asking the right questions that will help you define your ideal client. Next up is nailing...
Brand Reveal: Curation Consulting
PROJECT: BRAND + WEB DESIGN Curation Consulting provides strategic communications expertise to help wellness coaches stand out in their industry and help others while doing what they love. Brand Design After our kickoff call, the original plan was to keep the bulk of...
How to Define Your Ideal Client: Seven Questions You Should Be Asking
Whether you’re new to business or have been around for years, these seven questions will help you define your ideal client and get clear on how you can serve them best. Last week, we talked about a few common beliefs around target audience that could be holding you...
Define Your Ideal Client + Overcome Limiting Beliefs
Ready to define your ideal client but stuck in a negative thought pattern or two? Finally draw that line in the sand and overcome those limiting beliefs with these mindset strategies! Target audience. Ideal client. Customer avatar. Whatever the name, it all refers to...
Build a Brand Foundation: What is a Brand?
Understanding the answer to what is a brand will help you lay a rock solid brand foundation that connects with your audience and builds your community. With the right mindset, anything is possible. And today, we’re taking our next baby step forward in the branding...
Build a Brand Foundation: Changing Your Brand Mindset
Building a brand starts with a great foundation. Before diving into each pillar, we're exploring explore the importance of changing your brand mindset and why it's so critical for your business! I had the honor of joining in on a Facebook Live this week with a good...
Yes, You Need a Website… Not Just a Facebook Business Page
Establishing a digital presence is important and social media plays a huge role. However, there are many reasons why you need more than just a Facebook business page. When you’re just starting a business or learning about social media for business, it can be tempting...
Why Your Brand is More Than Just a Logo
Today we're covering the basics of why your brand is not just a logo and is actually a mixture of visual and written elements that make you think, feel and act. A few weeks ago, while on the phone with a potential web design client, I asked about their branding......
How to Conduct a Five Minute Brand Assessment
All you need is five minutes to conduct a brand assessment that will give you a clear understanding of how cohesive your branding is and where you can make some quick and easy updates. When a potential client visits your website or social media, you’re providing them...