Seasonal brand theory and the summer brand season
We’re diving into seasonal brand theory specifics and taking a look at the visual brand elements for the summer brand season personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] I first discovered...
How to get your service-based business ready for a rebrand
This guide will walk you through the process of preparing for a rebrand so that you can ensure it not only goes well but is effective. So, you’ve decided… or decided-ish. It’s time to rebrand your business. First, congratulations! Rebranding is a pretty big deal (yes,...
Seasonal brand theory and the spring brand season
We’re diving into seasonal brand theory specifics and taking a look at the visual brand elements for the spring brand season personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] I first discovered...
My number one tip for getting more clients
Wondering how to get more clients? This post will walk you through the process of understanding and clearly communicating the client transformation your service based business provides. Ready to attract more clients? And no, this is not a trick question. It’s okay if...
How to perform a brand assessment
This post walks you through how to perform a brand assessment so you can clarify what's working for your brand experience and where there are opportunities for improvement. When a potential client visits your website or social media, you’re providing them with an...
Defining your customer journey
This post walks through the five steps on how to map your customer journey so you can better communicate with the right people at the right time. Today, we’re chatting about a tool that you can utilize to better communicate with your audience members. Because here’s...
Tips for Communicating Your Core Brand Values
Nailing down your brand values is important, but if you don’t take action, they mean nothing. Learn how to embody your core brand values and communicate them to your ideal audience for maximum impact. Determining your core brand values in and of itself can do amazing...
How to define your brand values and five questions you should be asking
Your brand values are the guiding principles that help you connect with your target audience. These five questions will help you define those North Star values that guide your business and brand decisions. “Where are you? Why aren’t you responding? I expect you to...
Five Easy Ways to Update Your Brand Design When it Needs a Little Refresh
Freshening up your brand doesn't have to mean a complete overhaul. Here are five easy ways to refresh your brand without hiring a professional. Is your brand feeling a little tired? Perhaps you’re finding yourself scrolling through Pinterest or Instagram for brand...
What Makes a Good Brand
A good brand is built with intention and purpose. When done well, a strong brand can support your version of success and bring more ease and enjoyment into your business. When I first started our home renovation blog, North Country Nest, I would spend hours and hours...
Five Ways to Brand Your Website
Check out these five ways to brand your website so that you can consistently communicate with your audience and showcase your brand's personality! When you hand someone a business card at a networking event, I’m willing to bet it includes your website URL. When you're...
How to Know When it’s Time to Rebrand Your Business
It’s not always easy to know when it’s time to update the look and feel of your brand. Here are five common signs you’re ready to dig in and rebrand your service-based business. Let’s set the scene. You’ve been in business for a length of time - perhaps six months,...
How to define your brand’s positioning
Your brand is positioned in the market whether or not it is intentional. Walk through four steps on how to strategically position your brand with ease. When I think of the type of person who invests in an Apple computer, I immediately think about someone in the...
The basics of color psychology and seasonal color theory
When referencing color psychology and Seasonal Brand Theory in your branding, you’re utilizing the power of color to help evoke a specific brand experience. Choosing a color palette for your brand can be one of the most challenging parts of the branding...
Four Ways to Improve Your Website So You Can Book More Clients
Four simple ideas that will help you increase your website conversions for more sales, as a service based business owner. And as an added bonus, you can also pick up the Website Checklist in the Brand Resource Library by clicking here! As a service provider, your...
Basic Website Design Terminology – The Web Jargon You Should Know
Bring ease and enjoyment into the website design process by understanding the basic website design terminology and jargon. And as an added bonus, you can also pick up the Website Checklist in the Brand Resource Library by clicking here! When it comes to the structure...
Creating the Right Color Palette for Your Brand
Check out these easy-to-follow tips for picking the right brand color palette that resonates with your community and brand's personality! Let’s talk color. More specifically, choosing a color scheme for your brand. First, know that if it’s hard for you, you...
The Four Phases of the Customer Journey
We're walking through the four phases of the customer journey so that you can create a consistent brand experience tailored to your customer. The way you communicate your brand with someone who is well within your circle of influence is different from someone who is...
What’s the Difference Between a Graphic Designer, a Brand Strategist and Brand Designer?
We're walking through the difference between a graphic designer, brand designer and brand strategist, as well as who to hire and when. If you spend any time online, you’ve probably seen the titles graphic designer and brand designer and brand strategist thrown around...
How to Identify Your Brand’s Personality
Seasonal Brand Theory is an easy way to help you identify your brand personality so that you can create a brand identity that resonates with your ideal client and business vision. Do you remember those Apple commercials with Justin Long? They started with him,...
How to identify your ideal client: seven questions to ask
Whether you’re new to business or have been around for years, these seven questions will help you identify your ideal client so that you can understand how to best serve them. The question I see time and time again is, “How do I get more ________?” Insert clients,...
What is a Brand & Why Your Business Needs One
Branding your business is important because when done intentionally and strategically, a brand has the power to connect with your audience, build trust with your community and support your business's growth. The definition of a brand can be such an ambiguous question...
What are logo variations and how do I use them in my brand?
What are logo variations? We're walking through the five different types of logos to use in your visual marketing so that you can look professional, consistent and cohesive wherever your brand is experienced. You've just wrapped up with a brand designer (or...
How to create a visual brand style guide
We're walking you through the step-by-step process on how to create a brand style guide! What is a style guide? Your brand style guide is the visual reference document for communicating your brand in a consistent and cohesive way. It houses the most important...