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What Makes a Good Brand

What Makes a Good Brand

A good brand is built with intention and purpose. When done well, a strong brand can support your version of success and bring more ease and enjoyment into your business. When I first started our home renovation blog, North Country Nest, I would spend hours and hours...

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How to define your brand’s positioning

How to define your brand’s positioning

Your brand is positioned in the market whether or not it is intentional. Walk through four steps on how to strategically position your brand with ease. When I think of the type of person who invests in an Apple computer, I immediately think about someone in the...

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How to create a visual brand style guide

How to create a visual brand style guide

We're walking you through the step-by-step process on how to create a brand style guide!   What is a style guide? Your brand style guide is the visual reference document for communicating your brand in a consistent and cohesive way. It houses the most important...

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