Let's Get Branding
You're an expert in your field but when it comes to creating a rock solid brand that's cohesive and meaningful, you feel like a fish outta water.
No problem, I got you.
Check out my favorite brand resources below that will help you
create a brand that showcases your expertise to win over new clients and customers!
Brand Strategy
Brand Visuals
Website Design
How to Prepare for a New Website Design
We’re walking through all the steps you need to check off the list before starting your new website design project so that you're prepared and ready! So, it's happened. You're ready for a new website. Whether you're looking at a template or a custom website design,...
Crafting an Elevator Pitch That Resonates
Check out the four ingredients for writing an elevator pitch that is effective in communicating the amazing results you provide for clients. I recently surveyed my Facebook community (join us over at The Brand Building Collective!) about what they struggle with most...
What it’s Like Working with a Branding Professional – A Peek Behind the Witt and Company Branding Process
Take a peek behind the curtain and see what the entire branding process at Witt and Company is like, walking through a full rebrand from start to finish. Crafting a brand for your business is often a very personal endeavor. Especially when you’re a service based...
How to Differentiate Your Brand
When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. I think it's a pretty safe to assume that you're in a saturated market/space/category/industry, especially in today’s...
Brand Consistency vs. Consistent Marketing
It's no secret I'm a big fan of consistent branding. In fact, I dedicated an entire post to the topic that you can read here. However, I think there's a focus in the digital space, specifically with service businesses that are selling their expertise, on making sure...
The Best Way to Improve the Value of Your Brand
Focusing your attention on the overall customer experience is the best way to improve the perception of your brand's value. We're starting today with a riddle: What costs little to no monetary investment and yet can dramatically increase the value of your brand?...
Announcing: The Semi-Custom Brand Shop
My friends, I am SO EXCITED to share with you the official announcement for the grand opening of the Witt and Company Semi-Custom Brand Shop. It's a labor of love and something that I've been noodling on for quite awhile. I often get requests from small business...
How to Share Your Brand Message at Each Stage of the Customer Journey
Learn how to tailor your brand message to the specific needs of your audience at each of the four customer journey stages. When you think about someone who has no experience with your brand, the way you communicate with them is going to be vastly different than with...
How to Create Consistent Brand Visuals – A Faux Case Study
Check out this faux visual brand case study that walks you through the process of creating visual brand consistency across your website + social media platforms. Every experience someone has with your brand either reinforces its meaning or weakens it. Let that...
Five Must-Haves For An Effective Website Homepage
Check out these five must-have homepage elements that will help you craft a consistent and clear, client-focused homepage that effectively communicates your brand message.
Four Steps to Build a Strong Brand Foundation For New Business Owners
You have a business name, now what? Follow these four steps on how to build a brand for your new business that will set you up for success! It started with a little inkling that you could start a business. That you loved something enough to monetize it. You even have...
How to Create Content That is On-Brand
If you’ve been following along for a little while, you know that I preach consistency. If I’m being honest, I think it’s the number one factor to building a brand your audience trusts. Brand consistency doesn’t just mean using the same colors and fonts and photography...
How to Bring More Personality into Your Brand
Sharing five quick and easy ways to bring more personality into your brand so that you can create a stronger brand connection with your community. Today, I want to dig into the idea of personal branding, where that line is between infusing personality into your brand...
6 Reasons Why It Might Be Time to Update Your Brand
Check out these six reasons why it might be time to update your brand and hire a professional, or start digging deep and doing the work yourself. You have this business that you've worked on tirelessly for months, years, maybe even decades. Clients are coming on....
Five Quick and Easy Ways to Upgrade Your Brand Visuals
Having a professional looking visual brand isn't a challenge with these five quick and easy ways to upgrade your visuals! You don't have to be a professional designer to have good lookin' graphics and visuals. While it might be a little counterintuitive for me...
The Importance of Consistency When Building a Brand
Every experience someone has with your brand either reinforces its meaning or weakens it, which is why consistent branding matters. Your brand... it can be a pretty elusive topic. You know you need one, but in terms of its importance and impact, well that's when it...
How Strong Brand Values Guide Your Business
As we think about differentiating our brand and growing our business, there is an unlikely aspect of your brand that can lend a helping hand: your brand values. Since your brand values are the north star of your company and help you develop a true connection with your...
How to Define Your Brand’s Positioning
Understanding and defining your brand positioning is what will set your business apart. Learn how to position your brand in four easy steps. According to the Branding Journal, brand positioning describes how a brand is different from its competitors and where, or how,...
Five Ways to Brand Your Website
Check out these five ways to brand your website so that you can consistently communicate with your audience and showcase your brand's personality! Generally, your website is the digital hub for your business. When you hand someone a business card at a...
What is brand strategy + How do you create one for your business?
Learn the basics of what is brand strategy along with how to create a simple brand strategy plan by asking yourself nine clarifying questions. As business owners, we dream of having a brand that people know, like, trust and recognize. In fact, I often get asked some...
What are Logo Variations & How Do I Use Them in My Brand?
What are logo variations? Check out all the details of the different types of logos to use in your brand so that you can maintain visual brand consistency and look professional. A full brand design and strategy package includes a whole suite of logos, also...
2019 Year in Review: Top Five Business Lessons Learned
2019 was a growth year. Not just in business revenue but also growth in terms of personal development, relationships, abilities and education. As I look back, I am humbled yet again to be pursuing this dream. Yes, some days, weeks, months are hard. But the hardest...
Brand Reveal: Halvorsen Sewer
A little bit about his company… Halvorsen Sewer and Drain Cleaning is a cost-effective sewer and drain cleaning solution for homeowners in the southwest Twin Cities. Learn more about his services here. Primary brand season: Halvorsen most identifies with the fall...
Brand Reveal: Odenwald Strategies
Laura reached out because she was recently coming off of maternity leave and during her time off, had gained some clarity around what she wanted the future of her business to be. A little bit about her company… Odenwald Strategies specializes in providing strategic...