Defining Your Customer Journey
Using customer journey mapping to better understand the client experience your brand provides allows you to make adjustments that will help grow your business. Last week we talked about the four phases of the customer journey, which, yes, is great to understand. But...
The Four Phases of the Customer Journey
Understanding the four phases of the customer journey will help you understand your client better and provide the best possible brand experience. Pillar three of the Build Your Brand Foundation is all about the customer journey and transformation. This is where you...
How to Communicate Your Brand Values to Your Community + Why It Matters
Nailing down your brand values is important, but if you don’t take action, they mean nothing. Learn how to embody your brand values and communicate them to your ideal audience for maximum impact. You may be thinking that since you now know your ‘why’ you are all set....
How to Define Your Brand Values + Five Questions You Should Be Asking
Your brand values are the guiding principles that help you connect with your target audience. These five questions will help you define your brand values. So, you’ve started asking the right questions that will help you define your ideal client. Next up is nailing...
Brand Reveal: Curation Consulting
PROJECT: BRAND + WEB DESIGN Curation Consulting provides strategic communications expertise to help wellness coaches stand out in their industry and help others while doing what they love. Brand Design After our kickoff call, the original plan was to keep the bulk of...
How to Define Your Ideal Client: Seven Questions You Should Be Asking
Whether you’re new to business or have been around for years, these seven questions will help you define your ideal client and get clear on how you can serve them best. Last week, we talked about a few common beliefs around target audience that could be holding you...
Define Your Ideal Client + Overcome Limiting Beliefs
Ready to define your ideal client but stuck in a negative thought pattern or two? Finally draw that line in the sand and overcome those limiting beliefs with these mindset strategies! Target audience. Ideal client. Customer avatar. Whatever the name, it all refers to...
Build a Brand Foundation: What is a Brand?
Understanding the answer to what is a brand will help you lay a rock solid brand foundation that connects with your audience and builds your community. With the right mindset, anything is possible. And today, we’re taking our next baby step forward in the branding...
Build a Brand Foundation: Changing Your Brand Mindset
Building a brand starts with a great foundation. Before diving into each pillar, we're exploring explore the importance of changing your brand mindset and why it's so critical for your business! I had the honor of joining in on a Facebook Live this week with a good...
Yes, You Need a Website… Not Just a Facebook Business Page
Establishing a digital presence is important and social media plays a huge role. However, there are many reasons why you need more than just a Facebook business page. When you’re just starting a business or learning about social media for business, it can be tempting...
Why Your Brand is More Than Just a Logo
Today we're covering the basics of why your brand is not just a logo and is actually a mixture of visual and written elements that make you think, feel and act. A few weeks ago, while on the phone with a potential web design client, I asked about their branding......
How to Conduct a Five Minute Brand Assessment
All you need is five minutes to conduct a brand assessment that will give you a clear understanding of how cohesive your branding is and where you can make some quick and easy updates. When a potential client visits your website or social media, you’re providing them...
Must-Have Camera Equipment and Photography Resources for Bloggers
[Check out this roundup of my must-have camera equipment and photography resources for bloggers. These are perfect if you're just getting started and looking to improve your blog photos! Affiliate links are used for your convenience] I am celebrating my three year...
Four Ways to Maximize Your Website for Sales as a Service Based Business
Check out these four tips to maximize your website for sales as a service based business owner and make sure you're putting your best digital foot forward! I recently went through the process of bringing on a virtual assistant to help with various tasks for my two...
Four Updates You Can Make to Your Brand Design Without Hiring a Professional
Freshening up your brand doesn't have to mean a complete overhaul. Here are four updates you can make to your brand design without hiring a professional. Is your brand needing a little update but you’re not quite ready to pull the trigger on a complete overhaul? Have...
My Phrase for 2019: Show Up
As I reflect back on my business in 2018, the areas that created the biggest challenges for me all involve one thing: not showing up. I now realize that I have a nasty habit of starting something during the peak of excitement, only to let that motivation fizzle out...
Six Ways to Create Your Ideal Client Profile
Check out these six ways to create your ideal client profile that'll help you resonate with your brand's target audience. In a perfect world, your ideal client is the person who will be making a purchase from you. They value you, your brand and your offerings. They...
Saving Time Scheduling Group Board Pins with Tailwind
Save TONS of time pinning from group boards with Tailwind! This browser extension is an awesome hack that easily allows you to schedule multiple pins with the click of a button! [affiliate links are used for your convenience, at no additional cost to you. thank you...
How to A/B Test Pinterest Images For Maximum Results
Pinterest is all about the visuals. When I first started blogging, I thought I knew what my pins should look like. I used cutesy-font, a different color font and/or background, depending on what mood I was in and sizes that were all over the place. While I don't...
How to Save Time Scheduling Pins on Pinterest With Board Lists
Calling all bloggers: this promotion hack will walk you through how to save time scheduling pins on Pinterest with board lists on tailwind.
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Check out my favorite resources below for building a rock solid brand foundation that’ll get you off to a great start!
