A look inside Witt and Company’s branding process

A look inside Witt and Company’s branding process

Take a look inside Witt and Company’s (re)branding process. From strategy to design, and everything in between, here’s a deeper look at the collaborative and ease-filled process for creating a strategically aligned brand experience. Over the last five years, the...

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Exploring the winter brand personality

Exploring the winter brand personality

Explore the characteristics of the winter brand personality and learn how to effectively inject elements of the winter personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When...

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Exploring the fall brand personality

Exploring the fall brand personality

Explore the characteristics of the fall brand personality and learn how to effectively inject elements of the fall personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When I...

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Exploring the summer brand personality

Exploring the summer brand personality

Explore the characteristics of the summer brand personality and learn how to effectively inject elements of the summer personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When...

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Exploring the spring brand personality

Exploring the spring brand personality

Explore the characteristics of the spring brand personality and learn how to effectively inject elements of the spring personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!]...

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Blending two popular brand personality frameworks

Blending two popular brand personality frameworks

Your brand’s personality can strategically come to life by determining the season and archetype that most resonate with your desired brand traits. As business owners, I think we all understand on some level the importance of having a defined brand personality. As...

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Exploring the 12 brand archetypes

Exploring the 12 brand archetypes

Brand archetypes assign brands a character that makes them relatable to potential clients who align with their same values. By figuring out what your brand archetype is, you create a solid framework around building your brand. I first heard about brand archetypes a...

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My top three brand differentiation strategies

My top three brand differentiation strategies

When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. I think it’s pretty safe to assume that you’re in a saturated market/space/category/industry, especially in today’s digital-heavy...

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Audit your brand in 4 easy steps

Audit your brand in 4 easy steps

A brand audit is the detailed process of analyzing your internal and external brand to ensure that it is consistent and cohesive. I’ve been thinking about this idea of a brand gap, recently - that you know in your head how you want your brand to be experienced but...

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Top three branding mistakes to avoid

Top three branding mistakes to avoid

We're walking through three common brand mistakes that hold back business owners from achieving their version of success. The idea of building a strong brand, one that enhances trust and connects with your audience can be an ambiguous, frustrating and time consuming...

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Getting your business ready for a new website

Getting your business ready for a new website

We've put together three key steps to help you prepare for a website redesign. The process can feel a little daunting, but we’ve got you covered! Affiliate links may be used throughout this post, at no additional cost to you. Thank you for supporting Witt and Company....

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