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Check out this faux visual brand case study that walks you through the process of creating visual brand consistency across your website + social media platforms.


 

Every experience someone has with your brand either reinforces its meaning or weakens it.

Let that sink in for a moment.

And now think about the experience your brand visuals provide for each consumer.

Do they add-to or subtract-from your brand’s meaning and perception?

Brand consistency builds trust. Everything from our message to our visuals should be consistent across every brand touch point.

However, this is easier said than done. Especially if you don’t have a design background. So, if find yourself struggling with creating consistent visuals for your brand, I’ve created a faux brand as a case study for walking through how to create a consistent visual experience.

My hope is this will help you create consistent visuals for your own brand because you can see the process and must-haves for cohesive brand visuals.

If you’d like this PDF all wrapped up in a pretty bow, you can access it in my Brand Resources Library by clicking here.

 

First, let’s start with the style guide.

A style guide is your visual reference document that houses standards for your visual brand. It should at a minimum include your logo(s), font recommendations, color scheme, photography style. In today’s example, I’ve also included a brand pattern as well as the graphic element style.

Then, we move onto the website.

The website visuals are generally the same as what you have on your style guide, but sometimes fonts aren’t available and/or you want to add a little color into the font recommendations. Also, think about having a standard for your backgrounds and/or buttons. This is a great way to bring some personality into your site while also staying consistent.

Last but not least, social media.

When you create a standard for social media, more than likely, you’ll be able to transfer that across various platforms. However, think about the use-case for each channel and create your standards based on what will be used. Do you need ‘on-sale’ graphics or service-highlight graphics? Maybe you frequently share quote graphics so you’d like a few templates for that style. The point being, start with what the graphic will be used for and then create the template with that in mind.


As you can see, I’ve repurposed graphics across various platforms, with a few tweaks here and there. You don’t need to reinvent the wheel every time. More often than not, you’re targeting a different audience on each channel. However, if it’s the same person that sees a graphic on Instagram and then on Facebook, and you’re using a similar style, you’re creating consistency and building brand recognition.

Remember, consistency builds trust and the best way to have a consistent visual brand is by creating a standard and having templates.

Happy branding!

All my best,

 

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How to Create Consistent Brand Visuals | Witt and Company

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