Freshening up your brand doesn’t have to mean a complete overhaul. Here are four updates you can make to your brand design without hiring a professional. [updated 12/2020 with visual examples]
Is your brand needing a little update but you’re not quite ready to pull the trigger on a complete overhaul?
Have no fear, friends.
I’ve rounded up four updates YOU (yes, you!) can make to your brand design to give it a fresh look for the new year.
Update the hero image(s) on your website
The hero image is the image you may see at the top of a website’s page. When someone lands on your site, it’s generally the first image they’ll see and can make quite a statement to the visitor. If you’re looking to make a big impact with not-too-much effort, switching up the hero image on your page can be your quick win. Whether you’re taking new brand photography or want to swap in a new stock photo, a new image can change the entire aesthetic of the page.
Update your social media graphics templates
As a business owner, there’s a high likelihood you’re hanging out on social media. And whether it’s Facebook, Pinterest, Instagram or Twitter, chances are you use some sort of template for sharing your content online.
When is the last time you’ve switch up those social graphics? If you’re cycling through the same three or four templates, it might be time for a change. Thankfully, we live in world where making these kinds of changes doesn’t have to take too much effort. You can hire this out, buy templates on Creative Market or Etsy for a few bucks and make tweaks to keep them aligned with your brand or spend a few hours learning a design platform yourself like Adobe Illustrator, Canva or PicMonkey.
Select a new accent color for your website
Let me preface this one with a little disclaimer: if you worked with a designer, a lot of thought and care went into creating your brand’s color palette and accent color(s).
When I work with clients, I provide four colors and if we usually stick with one or two as the accent color for the website – this is used for things like buttons, headings, sections, etc. If you’ve purchased a brand on a site like Etsy or from our own template shop here at Witt and Company, it’s best to select the update from your existing color palette.
Go through your website and identify where an accent color is used and whether or not that can be changed. It can be as simple as changing the background of the call-to-action buttons on your site or the color of your heading text. Just make sure you’re staying within your brand’s color scheme so everything stays cohesive. And the best part is, if you don’t like it, you can always change it back!
Update your header font styles
Another easy update is changing the style of your header font. This doesn’t necessarily mean you need to change the entire font family because, similar to updating the accent color, if you worked with a designer, a lot of thought and care went into deciding that font.
Instead of changing it entirely, why not update the capitalization? Go with all caps or all lowercase. Or, change the weight of the font and go with an ultra bold or lightweight for eye-catching contrast. You can even try going from regular to italicized. There are a lot of options available without changing the actual font family.
Design updates don’t have to include a complete overhaul
Freshening up your brand visuals doesn’t mean you have to revamp the entire design. I hope this opened your eyes to the possibilities and how a few small tweaks here and there can make a big impact – and when you’re ready for a full rebrand, we’d love to help you out – learn more about our brand design services here!
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