Find inspiration for your website’s font with 16 font pairing ideas, each aligned with one of the four Brand Seasons.
Raise your hand if you’ve spent longer than an hour scrolling through Google Fonts, trying to find the perfect-for-you combination for your website? Yup, been there a time or two. Similar to last week’s color palette inspiration, I wanted to share a few of my favorite Google Font pairings, based on Seasonal Brand Theory. Because yes, even the fonts you choose have an effect on how your brand is experienced.
That statement might be overwhelming (what if I pick WRONG?!?) but I’d encourage you to reframe: how freakin’ cool is it that the fonts you select for your website can help tell your brand story? Typography has this amazing ability to generate feelings based on the style and weight and formats.
So, without further ado, let’s dive into the 16 font pairings for your website.
Spring Brand Season font pairings
The Spring Brand is all about embracing who you are, exploring your creativity and leaning into whatever is inspiring you. Spring brands light up the room; people are naturally drawn to them. They don’t position themselves above anyone else – they revel in bringing people together and creating community. So, I selected a mixture of fonts that are wider (hello, openness) and not fussy.
Want to learn more about the Spring Brand? Click here!
Summer Brand Season font pairings
The Summer Brand well organized, elegant, efficient and productive. They do their best work in environments with structure and order. They’re sensitive, supportive and have a strong sense of responsibility. The fonts selected are a mixture of balanced elegance.
Want to learn more about the Summer Brand? Click here!
Fall Brand Season font pairings
Fall brands are full of integrity and authenticity with a strong focus on family and friends. In addition, they love to challenge the established norms. The selected fonts are grounded with a touch of an unexpected pairing.
Want to learn more about the Fall Brand? Click here!
Winter Brand Season font pairings
The winter brand personality is highly driven, decisive, focused, and objective. They know how to get things done with a minimal amount of commotion. The font pairings are strong and clean.
Want to learn more about the Winter Brand? Click here!
Just like colors, fonts are open to interpretation. What fits together from my perspective might not for you – and that’s OKAY. As with every aspect of building your brand, it’s an evolving process that progresses over time, as you become more certain of how you want your brand to be experienced.
My one recommendation that just has to be said, because #consistency – whatever you decide for your fonts, pretty please make sure you’re consistently using them across your various brand touch points. What’s on your website should also be in your graphics. That way, people have a cohesive experience regardless of where they connect with your brand.
With that, happy branding!
All my best,
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