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Five Ways to Use a Pattern or Texture Within Your Visual Brand

Feb 11, 2021 | Visual Brand

Incorporating a brand pattern into your brand visuals is a great way to showcase your brand personality in a cohesive and consistent way.

Brand patterns are such a great way to enhance your brand visuals! Today I want to talk about five different ways to use them in your brand, to not only add a little unexpected personality but also enhance the overall aesthetic of the design.


Bring Personality into Your Website

Patterns are a great way to add personality to your website while maintaining the brand aesthetic. Because they’re different than a traditional solid color background, patterns are a great way to bring focus to a certain section or block of text.

For Karissa Russ & Co., we incorporated her boho style pattern into the background of testimonials.


For FreeAir, we balanced the pattern with a gradient – it was a subtle effect that we used throughout the website.


Incorporate Them into a Thank You Card

As a service provider, why not send a custom thank you card, branded with a pattern?

For The Bernay Collective, we incorporated her bright pattern into a thank you card – perfect for sending to past, current and potential clients for a personal, branded touch.


Spice Up a Facebook Cover Photo

Facebook page or group cover photos are a great way to show off your brand personality and adding a pattern or texture to the graphic will only maximize the effect.

With Twin Cities Boss Squad, we worked a snippet of the brand pattern into the cover photo. It was a nice balance against the logo while maintaining simplicity and legibility.


An Accent to a Notepad or Notecard

Notepads and notecards are a great way to send a special message that’s branded for your business!

FreeAir sells haircare products and this notecard gets sent with the products – it includes any special instructions or recommendations for the products ordered.


A Subtle Touch to a Business Card

Adding a texture or pattern to a business card is a great way to stand out from the crowd. You can make the pattern cover an entire side or, like the mockup below for Mod Interiors, have it be more of an accent.

If your brand is needing a little kick, a brand pattern or texture is a great way to add some personality while staying within a consistent and cohesive visual aesthetic. The possibilities for where to incorporate the design into your visuals is limitless, so have some fun and start experimenting!

Happy branding!

All my best,


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