Showcase your brand personality in a cohesive and consistent way by incorporating a brand pattern or texture into your visual with these tips and ideas.
When it comes to my wardrobe, I’m not much of a pattern-lover. But, it’s a whole different story when I think about bringing patterns into a visual brand – it’s one of my favorite ways to infuse personality into the overall identity.
That being said, we often hear from clients, “I love the pattern… but how do we actually use it?”
It can feel a little scary working with a pattern, especially if it’s bold or eye-catching. You don’t want it to be too distracting.
So today we’re going to share some past-client examples of using a brand pattern or texture on your website, in your graphics or on your printed collateral. Because sometimes, all you need is a little inspiration.
In This Article
>> What is a brand pattern or texture?
>> Using brand patterns or textures within your website
>> Using brand patterns or textures in graphics
>> Using brand patterns or textures on printed collateral
What is a brand pattern or texture?
Just like patterned wallpaper or clothing, brand patterns and textures have the ability to create strong brand recognition, create visual interest and add to the overall brand experience. Sometimes, they can be even more recognizable than the logo itself – i.e., the Burberry plaid pattern.
Using brand patterns or textures within your website
Patterns are a great way to add personality to your website while maintaining the brand aesthetic. Because they’re different from a traditional solid color background, patterns are a great way to bring focus to a certain section or block of text.
Using brand patterns or textures in graphics
Social graphics are another great opportunity to incorporate a pattern. The key is to make sure it’s not too distracting or overpowering for the overall aesthetic.
- Social media graphics
- Presentation slides
- Pinterest graphics
- Ebooks or PDFs
Using brand patterns or textures on printed collateral
Whether it’s a business card, thank you card or brochure, a pattern or texture can really enhance the overall design.
- Business cards
- Thank you cards
- Brochures or flyers
Few final thoughts
If your brand is needing a little kick, a brand pattern or texture is a great way to add some personality while staying within a consistent and cohesive visual aesthetic. The possibilities for where to incorporate the design into your visuals is limitless, so have some fun and start experimenting.
All my best,
Additional brand resources
Looking for color inspiration for your brand identity? Click here.
See the 5 most common visual brand identity mistakes.
Learn our 5 best practices for designing better social media graphics.
This post walks through seven different types of logos and how to pick your right option.
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