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Define Your Ideal Client + Overcome Limiting Beliefs

Apr 2, 2019 | Business Strategy

Ready to define your ideal client but stuck in a negative thought pattern or two? Finally draw that line in the sand and overcome those limiting beliefs with these mindset strategies!

Target audience. Ideal client. Customer avatar.

Whatever the name, it all refers to the same idea: who you most want to do business with.

When you close your eyes and think about your most favorite client, who do you see? Or, if you’re just starting out, who do you want to see?

While the benefits of defining a target audience are far and wide, it can be a little nerve wracking to actually make a decision. You are, after all, putting a stake in the ground. You’re drawing a line in the sand and clearly stating who you want to let in and who may not be a good fit.

Selecting a singular group of people may seem counterintuitive… especially when you’re just starting out and willing to work with ANYONE.

Why is it so hard to define your ideal client? 

When it’s time to buckle down and zero in on an ideal client, you may start to experience all sorts of mindset blocks and negative thought patterns. You’re scared that you might make the wrong decision, that you might pick an audience you have no business picking, that there are not enough clients in that group for it to be fruitful, that you need more practice before you can call yourself an expert in that area… the list goes on and on.

And then you think that you must be the only one who feels like this. That clearly everyone else and their mom has their shit together.

Friends, guess what?

Those negative thoughts and fears… they are not exclusive to your brain. I’ve heard variations echoed back to me during countless brand consultation calls.

So, let’s change them. Let’s shift those assumptions and commit to drawing a hard line in the sand.

Five Common Limiting Beliefs + a New Approach

Ridiculous belief number one: If I pick a specific audience, people outside of that group will never buy from me.

A new approach: When I define my ideal client, I will be able to connect with them on a much deeper level, resulting in stronger relationships and a better understanding of how I can help them achieve their goals.

Ridiculous belief number two: I can only have one one target audience.

A new approach: I will start out with one ideal client because I know I can provide the most value when I am not overwhelmed and have a clear roadmap for where I am going. I will give myself permission to add more ideal client avatars as my business grows and the needs of my community changes.

Ridiculous belief number three: My target audience cannot change. Once I pick one, there is absolutely no going back.

A new approach: I will define my ideal client and stick to this for a minimum of six months. This means going all-in; no half-assed work around here. If after six months, my work is not resonating with that audience, I have permission to reevaluate.

Ridiculous belief number four: I want everyone and their mother to buy from me, so I don’t want (or need) to understand my target audience… because it’s everyone.

A new approach: I am doing my business a disservice by not defining my ideal client. When I try and attract everyone, I wind up attracting no one. Drawing a line in the sand allows me to speak directly to my ideal client’s needs, thus leading to stronger relationships, happier customers and better business.

Ridiculous belief number five: I don’t want to put my stake in the ground because I am turn people off.

A new approach: It is okay to not be for everyone. In fact, it means I am running my business well. By staking my claim on an ideal client, I will clearly be able to understand what they want and serve them to the best of my ability.

Plant Your Stake in the Ground

Friends, I know it can be scary to pick an audience. But just remember, that line in the sand can be wiped away and changed. An ideal client doesn’t have to be forever. The idea is to make a decision so you can provide a service tailored specifically to their needs.

Now that I have you convinced, tune in next week for when we’ll dive into the process of actually defining that ideal client.


All my best,


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Attract Your Idea Clients by Overcoming These Top Limiting Beliefs! | Witt and Company