Brand strategy resources, ideas and inspiration for mission-driven businesses
We're walking through the difference between a graphic designer, brand designer and brand strategist, as well as who to hire and when. If you spend any time online, you’ve probably seen the titles graphic designer and brand designer and brand strategist thrown around...
Is your website in need of an update? In this easy-to-follow roadmap, you'll learn how to audit your website, what questions to ask and what to with the results - it's time to get your website working for you! Raise your hand if any of this sounds familiar: Your...
A strategic and intentional rebrand can do wonders for your business – from attracting your right audience to increased customer loyalty. Here’s our list of 7 benefits that make rebranding absolutely worth it. In 2014, I ran the Twin Cities Marathon. Nearly 10 years...
Learn the importance of leveraging feelings and emotion in building your brand so you can effectively connect with your right audience. “How do you want people to feel when they come in contact with your brand?” I remember asking that question early on in my...
We’re sharing our top marketing tips and ideas for connecting with different audiences. Most of the time, when you start your business, the goal is to narrow down and pick one ideal client. Get clear and get focused on serving that particular audience really, really...
Not sure how to make content marketing work for you? Check out these 10 content marketing ideas for attracting your ideal client. In today’s world of marketing, content is everything. And it’s everywhere. That tweet you saw, that blog post you stumbled upon, the...
Ready for your website to start working for you? This ultimate guide to website strategy will walk you through how to create a plan for your site so that it can effectively support your business and its goals. Whether you’re DIY’ing your site from scratch, purchasing...
Building brand authority for your service based business is a long-game marketing strategy. But, these 7 actionable ideas can be started today. Brand authority is a tool that can be an amazing tool to leverage if your business is selling a service, an idea or an...
When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. I think it’s pretty safe to assume that you’re in a saturated market/space/category/industry, especially in today’s digital-heavy...
A brand audit is the detailed process of analyzing your internal and external brand to ensure that it is consistent and cohesive. I’ve been thinking about this idea of a brand gap, recently - that you know in your head how you want your brand to be experienced but...
Who are your ideal customers? The more you understand and know them, the more you’ll be able to align your services to attract them, leading to more success in your business. When we’re just getting started, the goal is to produce revenue, usually as quickly as...
Creating your brand values is the first step, but now it’s time to strategically utilize your brand values in all aspects of your business. Follow these 6 simple examples of incorporating your brand values in your day-to-day and watch your business grow. You know the...