Brand strategy resources, ideas and inspiration for mission-driven businesses

7 Key benefits of rebranding your business

7 Key benefits of rebranding your business

A strategic and intentional rebrand can do wonders for your business – from attracting your right audience to increased customer loyalty. Here’s our list of 7 benefits that make rebranding absolutely worth it. In 2014, I ran the Twin Cities Marathon. Nearly 10 years...

Brand feeling – the key to building connection

Brand feeling – the key to building connection

Learn the importance of leveraging feelings and emotion in building your brand so you can effectively connect with your right audience.   “How do you want people to feel when they come in contact with your brand?” I remember asking that question early on in my...

10 content marketing ideas to attract your ideal client

10 content marketing ideas to attract your ideal client

Not sure how to make content marketing work for you? Check out these 10 content marketing ideas for attracting your ideal client. In today’s world of marketing, content is everything. And it’s everywhere. That tweet you saw, that blog post you stumbled upon, the...

My top three brand differentiation strategies

My top three brand differentiation strategies

When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. I think it’s pretty safe to assume that you’re in a saturated market/space/category/industry, especially in today’s digital-heavy...

Five ways to attract more of your ideal customers

Five ways to attract more of your ideal customers

Who are your ideal customers? The more you understand and know them, the more you’ll be able to align your services to attract them, leading to more success in your business. When we’re just getting started, the goal is to produce revenue, usually as quickly as...

6 ways to utilize your brand values in business

6 ways to utilize your brand values in business

Creating your brand values is the first step, but now it’s time to strategically utilize your brand values in all aspects of your business. Follow these 6 simple examples of incorporating your brand values in your day-to-day and watch your business grow. You know the...

The comprehensive guide on how to brand your business

The comprehensive guide on how to brand your business

In this comprehensive guide to branding your business, you'll learn how to create and manage a brand that speaks to your ideal client and gives them an experience they’ll remember. Whether you realize it or not, your business has a brand. And no, I’m not just...

The ultimate guide on how to determine your ideal client

The ultimate guide on how to determine your ideal client

Let’s jump in to the ultimate guide for creating your ideal client profile by gaining a clear understanding of what it means to have an ideal client, why it’s important and who that perfect-for-you person is. In today’s over-saturated, digital world, getting lost in...

My number one tip for getting more clients

My number one tip for getting more clients

Wondering how to get more clients? This post will walk you through the process of understanding and clearly communicating the client transformation your service based business provides. Ready to attract more clients? And no, this is not a trick question. It’s okay if...