Rebranding resources, ideas and inspiration for mission-driven businesses

7 Key benefits of rebranding your business

7 Key benefits of rebranding your business

A strategic and intentional rebrand can do wonders for your business – from attracting your right audience to increased customer loyalty. Here’s our list of 7 benefits that make rebranding absolutely worth it. In 2014, I ran the Twin Cities Marathon. Nearly 10 years...

Rebranding a small business: What it is and how it’s done

Rebranding a small business: What it is and how it’s done

We’re exploring the basics of what rebranding is in business and the high level process for how it’s done. As a new business owner, it makes sense to jump right into the visual brand - get a logo, a color palette and fonts so you can get out there and get to...

How to get your service-based business ready for a rebrand

How to get your service-based business ready for a rebrand

This guide will walk you through the process of preparing for a rebrand so that you can ensure it not only goes well but is effective. So, you’ve decided… or decided-ish. It’s time to rebrand your business. First, congratulations! Rebranding is a pretty big deal (yes,...

How to know when it’s time to rebrand your business

How to know when it’s time to rebrand your business

It’s not always easy to know when it’s time to update the look and feel of your brand. Here are five common signs you’re ready to dig in and rebrand your service-based business. Let’s set the scene. You’ve been in business for a length of time - perhaps six months,...