A strategic and intentional rebrand can do wonders for your business – from attracting your right audience to increased customer loyalty. Here’s our list of 7 benefits that make rebranding absolutely worth it. In 2014, I ran the Twin Cities Marathon. Nearly 10 years...
Rebranding resources, ideas and inspiration for mission-driven businesses
Rebranding a small business: What it is and how it’s done
We’re exploring the basics of what rebranding is in business and the high level process for how it’s done. As a new business owner, it makes sense to jump right into the visual brand - get a logo, a color palette and fonts so you can get out there and get to...
5 Considerations when thinking about rebranding your nonprofit organization
Are you considering rebranding your nonprofit organization? Here are five considerations that will help you reduce the overwhelm and stress of rebranding your organization. As a nonprofit organization that devotes 99.9% of your energy to moving the mission...
How to get your service-based business ready for a rebrand
This guide will walk you through the process of preparing for a rebrand so that you can ensure it not only goes well but is effective. So, you’ve decided… or decided-ish. It’s time to rebrand your business. First, congratulations! Rebranding is a pretty big deal (yes,...
How to know when it’s time to rebrand your business
It’s not always easy to know when it’s time to update the look and feel of your brand. Here are five common signs you’re ready to dig in and rebrand your service-based business. Let’s set the scene. You’ve been in business for a length of time - perhaps six months,...