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How to create a cohesive brand experience when you have a team

How to create a cohesive brand experience when you have a team

As a growing service based business, here’s what you need in place to maintain a cohesive brand experience, even when you have multiple people responsible for communicating on behalf of the brand. When you’re just getting started in business, you have the benefit (and...

A look inside Witt and Company’s branding process

A look inside Witt and Company’s branding process

Take a look inside Witt and Company’s (re)branding process. From strategy to design, and everything in between, here’s a deeper look at the collaborative and ease-filled process for creating a strategically aligned brand experience. Over the last five years, the...

Five reasons why you should wait to invest in professional branding

Five reasons why you should wait to invest in professional branding

Today we cover five key examples of why you should wait to invest money in your professional brand. As a brand designer myself I keep harping on about the importance of brand design and how it can truly transform your business. But contrary to popular belief I don't...

When is the right time to hire a branding expert?

When is the right time to hire a branding expert?

Not sure if now is the right time to hire a branding expert, consultant or studio? Here are the top five reasons we hear from clients that it’s time to bring in a branding professional. Have you been asking yourself some form of the question, “How do I know if I need...

How to get your service-based business ready for a rebrand

How to get your service-based business ready for a rebrand

This guide will walk you through the process of preparing for a rebrand so that you can ensure it not only goes well but is effective. So, you’ve decided… or decided-ish. It’s time to rebrand your business. First, congratulations! Rebranding is a pretty big deal (yes,...

How to Know When it’s Time to Rebrand Your Business

How to Know When it’s Time to Rebrand Your Business

It’s not always easy to know when it’s time to update the look and feel of your brand. Here are five common signs you’re ready to dig in and rebrand your service-based business. Let’s set the scene. You’ve been in business for a length of time - perhaps six months,...