Brand messaging resources, ideas and inspiration for mission-driven businesses

The elevator pitch framework for your business

The elevator pitch framework for your business

The elevator pitch is a simple tool to express your business and how you will help your client. Compelling elevator pitches cause people to take action. One of the biggest struggles I hear from business owners is understanding how to talk about what they do in a way...

Tips for Communicating Your Core Brand Values

Tips for Communicating Your Core Brand Values

Nailing down your brand values is important, but if you don’t take action, they mean nothing. Learn how to embody your core brand values and communicate them to your ideal audience for maximum impact. Determining your core brand values in and of itself can do amazing...

Three Changes To Make When Your Brand Message Isn’t Working

Three Changes To Make When Your Brand Message Isn’t Working

Not seeing the results you want from your brand message? We're sharing three changes you can easily make to your brand message, with examples, to help you communicate in a way that resonates with the right people.  And as an added bonus, you can also pick up a Brand...

Three Reasons Why Your Brand Message Might Not Be Working

Three Reasons Why Your Brand Message Might Not Be Working

Check out these three common reasons why your brand message isn't resonating and results are not meeting your expectations. There comes a time in every service provider’s business when the results just aren’t meeting the expectation. Whether it’s a new offering or an...