Marketing resources, ideas and inspiration for mission-driven businesses
Do you know your organization needs support but you get stuck on who or what you're specifically looking for? In this post, we're exploring the difference between a branding and marketing agency, and how to decide who to hire. Your communications, marketing or...
Providing a great experience after the purchase is hands-down, one of the best ways to differentiate and elevate your brand. Here are five ways to upgrade your brand’s client experience so that you can build an even stronger connection with your customers. There's an...
Optimize your website’s engagement and improve user experience with these five quick and simple tips. As business owners, I think it's safe to say that we want our website to be a point of connection and engagement, not frustration and distrust. But what leads you...
Learn the importance of leveraging feelings and emotion in building your brand so you can effectively connect with your right audience. “How do you want people to feel when they come in contact with your brand?” I remember asking that question early on in my...
We’re sharing our top marketing tips and ideas for connecting with different audiences. Most of the time, when you start your business, the goal is to narrow down and pick one ideal client. Get clear and get focused on serving that particular audience really, really...
Branding vs. marketing: we’re exploring the difference between the two and how you can utilize them together to be even more effective in business. Do you market first or do your branding? Do you need a brand to market? Can you just build a brand without marketing?...
Not sure how to make content marketing work for you? Check out these 10 content marketing ideas for attracting your ideal client. In today’s world of marketing, content is everything. And it’s everywhere. That tweet you saw, that blog post you stumbled upon, the...
Building brand authority for your service based business is a long-game marketing strategy. But, these 7 actionable ideas can be started today. Brand authority is a tool that can be an amazing tool to leverage if your business is selling a service, an idea or an...
Seven brand awareness strategies that really allow your brand’s purpose and message to connect with your right people. Brand awareness is all about getting your business in front of more people. What often gets overlooked, though, is that there’s a difference between...
Brand consistency is the key to effective marketing. It builds trust, loyalty, and credibility with clients and customers, providing a cohesive experience and lasting connection. You’re showing up and marketing your business consistently. You’re posting three times...
Who are your ideal customers? The more you understand and know them, the more you’ll be able to align your services to attract them, leading to more success in your business. When we’re just getting started, the goal is to produce revenue, usually as quickly as...
3 key elements for maintaining brand consistency: 1. On-Brand Visuals 2. On-Brand Message 3. On-Brand Personality. Consistently showing up with something that’s aligned with your brand helps to solidify your brand in the consumer’s eyes, and keeps them coming back for...