Marketing resources, ideas and inspiration for mission-driven businesses

5 Ideas on how to improve your client or customer experience

5 Ideas on how to improve your client or customer experience

Providing a great experience after the purchase is hands-down, one of the best ways to differentiate and elevate your brand. Here are five ways to upgrade your brand’s client experience so that you can build an even stronger connection with your customers. There's an...

Quick and simple ways to improve your website’s user experience

Quick and simple ways to improve your website’s user experience

Optimize your website’s engagement and improve user experience with these five quick and simple tips. As business owners, I think it's safe to say that we want our website to be a point of connection and engagement, not frustration and distrust. But what leads you...

Brand feeling – the key to building connection

Brand feeling – the key to building connection

Learn the importance of leveraging feelings and emotion in building your brand so you can effectively connect with your right audience.   “How do you want people to feel when they come in contact with your brand?” I remember asking that question early on in my...

10 content marketing ideas to attract your ideal client

10 content marketing ideas to attract your ideal client

Not sure how to make content marketing work for you? Check out these 10 content marketing ideas for attracting your ideal client. In today’s world of marketing, content is everything. And it’s everywhere. That tweet you saw, that blog post you stumbled upon, the...

How to effectively build brand awareness for your business

How to effectively build brand awareness for your business

Seven brand awareness strategies that really allow your brand’s purpose and message to connect with your right people. Brand awareness is all about getting your business in front of more people. What often gets overlooked, though, is that there’s a difference between...

Why brand consistency is the key to effective marketing

Why brand consistency is the key to effective marketing

Brand consistency is the key to effective marketing. It builds trust, loyalty, and credibility with clients and customers, providing a cohesive experience and lasting connection.   You’re showing up and marketing your business consistently. You’re posting three times...

Five ways to attract more of your ideal customers

Five ways to attract more of your ideal customers

Who are your ideal customers? The more you understand and know them, the more you’ll be able to align your services to attract them, leading to more success in your business. When we’re just getting started, the goal is to produce revenue, usually as quickly as...

The 3 pillars for creating consistent and on-brand content

The 3 pillars for creating consistent and on-brand content

3 key elements for maintaining brand consistency: 1. On-Brand Visuals 2. On-Brand Message 3. On-Brand Personality. Consistently showing up with something that’s aligned with your brand helps to solidify your brand in the consumer’s eyes, and keeps them coming back for...

My Five Strategies For Coming Up With Weekly Blog Content Ideas

As a service provider, sharing consistent blog content is imperative to our brand’s success. Here are the five strategies for coming up with weekly blog content ideas. And as an added bonus, you can also pick up the Blog Content Calendar Workbook in the Brand Resource...