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Two ideal clients? Here’s how to make it work with your marketing.

Two ideal clients? Here’s how to make it work with your marketing.

We’re sharing our top marketing tips and ideas for connecting with different audiences. Most of the time, when you start your business, the goal is to narrow down and pick one ideal client. Get clear and get focused on serving that particular audience really, really...

10 content marketing ideas to attract your ideal client

10 content marketing ideas to attract your ideal client

Not sure how to make content marketing work for you? Check out these 10 content marketing ideas for attracting your ideal client. In today’s world of marketing, content is everything. And it’s everywhere. That tweet you saw, that blog post you stumbled upon, the...

Five ways to attract more of your ideal customers

Five ways to attract more of your ideal customers

Who are your ideal customers? The more you understand and know them, the more you’ll be able to align your services to attract them, leading to more success in your business. When we’re just getting started, the goal is to produce revenue, usually as quickly as...

The ultimate guide on how to determine your ideal client

The ultimate guide on how to determine your ideal client

Let’s jump in to the ultimate guide for creating your ideal client profile by gaining a clear understanding of what it means to have an ideal client, why it’s important and who that perfect-for-you person is. In today’s over-saturated, digital world, getting lost in...

My number one tip for getting more clients

My number one tip for getting more clients

Wondering how to get more clients? This post will walk you through the process of understanding and clearly communicating the client transformation your service based business provides. Ready to attract more clients? And no, this is not a trick question. It’s okay if...

How to identify your ideal client: seven questions to ask

How to identify your ideal client: seven questions to ask

Whether you’re new to business or have been around for years, these seven questions will help you identify your ideal client so that you can understand how to best serve them. The question I see time and time again is, “How do I get more ________?” Insert clients,...

The Importance of Understanding Your Ideal Client

By understanding your ideal client, you're able to provide a brand experience that serves a specific type of person and helps them feel seen. And as an added bonus, you can also pick up a Clarifying Your Ideal Client Workbook in the Brand Resource Library by clicking...