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The 3 Pillars for Creating Consistent and On-Brand Content

The 3 Pillars for Creating Consistent and On-Brand Content

by Kelly | Brand Strategy, Content Marketing

3 key elements for maintaining brand consistency: 1. On-Brand Visuals 2. On-Brand Message 3. On-Brand Personality. Consistently showing up with something that’s aligned with your brand helps to solidify your brand in the consumer’s eyes, and keeps them coming back for...
My Five Strategies For Coming Up With Weekly Blog Content Ideas

My Five Strategies For Coming Up With Weekly Blog Content Ideas

by Kelly | Content Marketing

As a service provider, sharing consistent blog content is imperative to our brand’s success. Here are the five strategies for coming up with weekly blog content ideas. And as an added bonus, you can also pick up the Blog Content Calendar Workbook in the Brand Resource...
How to Share Your Brand Message at Each Stage of the Customer Journey

How to Share Your Brand Message at Each Stage of the Customer Journey

by Kelly | Brand Strategy, Content Marketing

Learn how to tailor your brand message to the specific needs of your audience at each of the four customer journey stages. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! When you think about...

How to Create a Quarterly Blog Content Calendar

by Kelly | Content Marketing

When you have clarity on the brand foundation elements, your blog content calendar will be centered around content that creates a strong brand identity, with more ease. And as an added bonus, you can also pick up the Blog Content Calendar Workbook in the Brand...

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I’m Kelly – a Minnesota-native who loves helping creatives + small business owners showcase their expertise through intentional brand strategy and meaningful brand visuals.

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Witt and Company is a Minnesota-based, strategy-first brand studio. We help service-based businesses and nonprofit organizations step into their thought leadership by clarifying #allthethings into a consistent and cohesive brand that maximizes their impact.

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