by Kelly | Brand Strategy, Branding, Content Marketing, Customer Journey
Learn how to tailor your brand message to the specific needs of your audience at each of the four customer journey stages. When you think about someone who has no experience with your brand, the way you communicate with them is going to be vastly different than with...
by Kelly | Brand Strategy, Branding, Content Marketing
If you’ve been following along for a little while, you know that I preach consistency. If I’m being honest, I think it’s the number one factor to building a brand your audience trusts. Brand consistency doesn’t just mean using the same colors and fonts and photography...
by Kelly | Content Marketing
When you have clarity on the brand foundation elements, your blog content calendar will be centered around content that creates a strong brand identity, with more ease. Have you ever sat down to write a blog post, only to find yourself staring at the same blinking...
