Business resources, ideas and inspiration for mission-driven brands

5 Ideas on how to improve your client or customer experience

5 Ideas on how to improve your client or customer experience

Providing a great experience after the purchase is hands-down, one of the best ways to differentiate and elevate your brand. Here are five ways to upgrade your brand’s client experience so that you can build an even stronger connection with your customers. There's an...

The elevator pitch framework for your business

The elevator pitch framework for your business

The elevator pitch is a simple tool to express your business and how you will help your client. Compelling elevator pitches cause people to take action. One of the biggest struggles I hear from business owners is understanding how to talk about what they do in a way...

When is the right time to invest in branding?

When is the right time to invest in branding?

Branding is one of the most important aspects of a business, and often is one of the first large investments a business makes. Here are four distinct signs to watch out for when navigating if it’s the right time to get serious about your branding. There comes a time...

6 ways to utilize your brand values in business

6 ways to utilize your brand values in business

Creating your brand values is the first step, but now it’s time to strategically utilize your brand values in all aspects of your business. Follow these 6 simple examples of incorporating your brand values in your day-to-day and watch your business grow. You know the...

When is the right time to hire a branding expert?

When is the right time to hire a branding expert?

Not sure if now is the right time to hire a branding expert, consultant or studio? Here are the top five reasons we hear from clients that it’s time to bring in a branding professional. Have you been asking yourself some form of the question, “How do I know if I need...

My number one tip for getting more clients

My number one tip for getting more clients

Wondering how to get more clients? This post will walk you through the process of understanding and clearly communicating the client transformation your service based business provides. Ready to attract more clients? And no, this is not a trick question. It’s okay if...

How to perform a brand assessment

How to perform a brand assessment

This post walks you through how to perform a brand assessment so you can clarify what's working for your brand experience and where there are opportunities for improvement. When a potential client visits your website or social media, you’re providing them with an...

Defining your customer journey

Defining your customer journey

This post walks through the five steps on how to map your customer journey so you can better communicate with the right people at the right time. Today, we’re chatting about a tool that you can utilize to better communicate with your audience members. Because here’s...

Four Ways to Improve Your Website So You Can Book More Clients

Four Ways to Improve Your Website So You Can Book More Clients

Four simple ideas that will help you increase your website conversions for more sales, as a service based business owner. And as an added bonus, you can also pick up the Website Checklist in the Brand Resource Library by clicking here! As a service provider, your...