Business resources, ideas and inspiration for mission-driven brands
We're walking through the difference between a graphic designer, brand designer and brand strategist, as well as who to hire and when. If you spend any time online, you’ve probably seen the titles graphic designer and brand designer and brand strategist thrown around...
Providing a great experience after the purchase is hands-down, one of the best ways to differentiate and elevate your brand. Here are five ways to upgrade your brand’s client experience so that you can build an even stronger connection with your customers. There's an...
Is your website in need of an update? In this easy-to-follow roadmap, you'll learn how to audit your website, what questions to ask and what to with the results - it's time to get your website working for you! Raise your hand if any of this sounds familiar: Your...
Today we cover five key examples of why you should wait to invest money in your professional brand. As a brand designer myself I keep harping on about the importance of brand design and how it can truly transform your business. But contrary to popular belief I don't...
The elevator pitch is a simple tool to express your business and how you will help your client. Compelling elevator pitches cause people to take action. One of the biggest struggles I hear from business owners is understanding how to talk about what they do in a way...
Branding is one of the most important aspects of a business, and often is one of the first large investments a business makes. Here are four distinct signs to watch out for when navigating if it’s the right time to get serious about your branding. There comes a time...
Creating your brand values is the first step, but now it’s time to strategically utilize your brand values in all aspects of your business. Follow these 6 simple examples of incorporating your brand values in your day-to-day and watch your business grow. You know the...
Not sure if now is the right time to hire a branding expert, consultant or studio? Here are the top five reasons we hear from clients that it’s time to bring in a branding professional. Have you been asking yourself some form of the question, “How do I know if I need...
Wondering how to get more clients? This post will walk you through the process of understanding and clearly communicating the client transformation your service based business provides. Ready to attract more clients? And no, this is not a trick question. It’s okay if...
This post walks you through how to perform a brand assessment so you can clarify what's working for your brand experience and where there are opportunities for improvement. When a potential client visits your website or social media, you’re providing them with an...
This post walks through the five steps on how to map your customer journey so you can better communicate with the right people at the right time. Today, we’re chatting about a tool that you can utilize to better communicate with your audience members. Because here’s...
Your brand values are the guiding principles that help you connect with your target audience. These five questions will help you define those North Star values that guide your business and brand decisions. “Where are you? Why aren’t you responding? I expect you to...