Explore blog topics

Thinking about a rebrand?

Need clarity on your ideal client?

Looking to amplify your brand’s personality?

Want Your Website to Work For you?

Grab the Brand Authority Cheatsheet

Quick, actionable Next Right Steps that’ll help your brand move into its thought leadership and expertise.

The elevator pitch framework for your business

The elevator pitch framework for your business

The elevator pitch is a simple tool to express your business and how you will help your client. Compelling elevator pitches cause people to take action. One of the biggest struggles I hear from business owners is understanding how to talk about what they do in a way...

Five ways to attract more of your ideal customers

Five ways to attract more of your ideal customers

Who are your ideal customers? The more you understand and know them, the more you’ll be able to align your services to attract them, leading to more success in your business. When we’re just getting started, the goal is to produce revenue, usually as quickly as...

6 ways to utilize your brand values in business

6 ways to utilize your brand values in business

Creating your brand values is the first step, but now it’s time to strategically utilize your brand values in all aspects of your business. Follow these 6 simple examples of incorporating your brand values in your day-to-day and watch your business grow. You know the...

When is the right time to hire a branding expert?

When is the right time to hire a branding expert?

Not sure if now is the right time to hire a branding expert, consultant or studio? Here are the top five reasons we hear from clients that it’s time to bring in a branding professional. Have you been asking yourself some form of the question, “How do I know if I need...

How to get your service-based business ready for a rebrand

How to get your service-based business ready for a rebrand

This guide will walk you through the process of preparing for a rebrand so that you can ensure it not only goes well but is effective. So, you’ve decided… or decided-ish. It’s time to rebrand your business. First, congratulations! Rebranding is a pretty big deal (yes,...

My number one tip for getting more clients

My number one tip for getting more clients

Wondering how to get more clients? This post will walk you through the process of understanding and clearly communicating the client transformation your service based business provides. Ready to attract more clients? And no, this is not a trick question. It’s okay if...

How to perform a brand assessment

How to perform a brand assessment

This post walks you through how to perform a brand assessment so you can clarify what's working for your brand experience and where there are opportunities for improvement. When a potential client visits your website or social media, you’re providing them with an...

Defining your customer journey

Defining your customer journey

This post walks through the five steps on how to map your customer journey so you can better communicate with the right people at the right time. Today, we’re chatting about a tool that you can utilize to better communicate with your audience members. Because here’s...