by Kelly | Brand Strategy, Branding, Customer Journey, Ideal Client
Learn how to utilize brand strategy and the ideal client during phase one of the customer journey – building brand awareness and attraction. During phase one of the customer journey (the awareness and attraction stage) the client is moving from not knowing that...
by Kelly | Branding, Business Building, Business Strategy, Ideal Client
These five strategies will help you make small shifts in how you show up, so that you can start attracting those perfect-for-you clients. When we’re just getting started with our service based business, the goal is to produce revenue. You need to pay the bills, so if...
by Kelly | Brand Strategy, Brand Values, Branding, Customer Journey, Ideal Client, Visual Brand
You have a business name, now what? Follow these four steps on how to build a brand for your new business that will set you up for success! It started with a little inkling that you could start a business. That you loved something enough to monetize it. You even have...
by Erin S | Branding, Build a Brand Foundation Series, Ideal Client
Whether you’re new to business or have been around for years, these seven questions will help you define your ideal client and get clear on how you can serve them best. Last week, we talked about a few common beliefs around target audience that could be holding you...
by Kelly | Branding, Ideal Client
Ready to define your ideal client but stuck in a negative thought pattern or two? Finally draw that line in the sand and overcome those limiting beliefs with these mindset strategies! Target audience. Ideal client. Customer avatar. Whatever the name, it all refers to...
by Kelly | Branding, Ideal Client
Check out these six ways to create your ideal client profile that’ll help you resonate with your brand’s target audience. In a perfect world, your ideal client is the person who will be making a purchase from you. They value you, your brand and your offerings. They...
