by Kelly | Brand Strategy, Branding, Customer Journey, Ideal Client
Learn how to utilize brand strategy and the ideal client during phase one of the customer journey – building brand awareness and attraction. During phase one of the customer journey (the awareness and attraction stage) the client is moving from not knowing that...
by Kelly | Brand Strategy, Branding, Business Strategy, Customer Journey
Focusing your attention on the overall customer experience is the best way to improve the perception of your brand’s value. We’re starting today with a riddle: What costs little to no monetary investment and yet can dramatically increase the value of your...
by Kelly | Brand Strategy, Branding, Content Marketing, Customer Journey
Learn how to tailor your brand message to the specific needs of your audience at each of the four customer journey stages. When you think about someone who has no experience with your brand, the way you communicate with them is going to be vastly different than with...
by Kelly | Brand Strategy, Brand Values, Branding, Customer Journey, Ideal Client, Visual Brand
You have a business name, now what? Follow these four steps on how to build a brand for your new business that will set you up for success! It started with a little inkling that you could start a business. That you loved something enough to monetize it. You even have...
by Erin S | Build a Brand Foundation Series, Business Strategy, Customer Journey
Identifying your ideal customer’s problem is the key to understanding the client transformation you will provide when they invest in your business. The last part of defining your customer journey is honing in on the problem you’re solving for them and the outcome...
by Erin S | Branding, Build a Brand Foundation Series, Business Strategy, Customer Journey
Using customer journey mapping to better understand the client experience your brand provides allows you to make adjustments that will help grow your business. Last week we talked about the four phases of the customer journey, which, yes, is great to understand. But...
