Brand resources, ideas and inspiration for mission-driven businesses
We're walking through the five different types of logo variations to use in your visual marketing so that you can look professional, consistent and cohesive wherever your brand is experienced. You've just wrapped up with a brand designer (or purchased a pre-made brand...
Do you know your organization needs support but you get stuck on who or what you're specifically looking for? In this post, we're exploring the difference between a branding and marketing agency, and how to decide who to hire. Your communications, marketing or...
We're walking through the difference between a graphic designer, brand designer and brand strategist, as well as who to hire and when. If you spend any time online, you’ve probably seen the titles graphic designer and brand designer and brand strategist thrown around...
Providing a great experience after the purchase is hands-down, one of the best ways to differentiate and elevate your brand. Here are five ways to upgrade your brand’s client experience so that you can build an even stronger connection with your customers. There's an...
Optimize your website’s engagement and improve user experience with these five quick and simple tips. As business owners, I think it's safe to say that we want our website to be a point of connection and engagement, not frustration and distrust. But what leads you...
A strategic and intentional rebrand can do wonders for your business – from attracting your right audience to increased customer loyalty. Here’s our list of 7 benefits that make rebranding absolutely worth it. In 2014, I ran the Twin Cities Marathon. Nearly 10 years...
Want to start closing the brand communication gap between your nonprofit organization and your right audience? These five questions will give you more brand clarity and direction for effective communication. One of the biggest struggles and opportunities as a...
You may know the importance of brand consistency at a high level, but what about how to actually maintain a consistent and cohesive brand, especially when there’s team to consider? We’re sharing our top tips for brand consistency and some examples so you can see it in...
We’re exploring the basics of what rebranding is in business and the high level process for how it’s done. As a new business owner, it makes sense to jump right into the visual brand - get a logo, a color palette and fonts so you can get out there and get to...
We're sharing the basics of what to include in your one-page brand style guide to ensure that it serves as a great starting point for consistent and cohesive brand communication, across all brand touch points. When it comes to consistent and cohesive brand...
Are you considering rebranding your nonprofit organization? Here are five considerations that will help you reduce the overwhelm and stress of rebranding your organization. As a nonprofit organization that devotes 99.9% of your energy to moving the mission...
We’re sharing our 5 best graphic designing tips for beginners and non-designers. These ideas will help you take your graphics up a notch and better communicate your brand. You don't have to be a professional designer to have good lookin' graphics and visuals....