by Kelly | Branding, Visual Brand
We’re walking through the process of how to pick your brand’s season so that you can create a consistent and cohesive brand. I’ve realized that I really like using faux case studies to teach the branding process. So, today, you’re meeting the faux personal...
by Kelly | Brand Strategy, Branding, Customer Journey, Ideal Client
Learn how to utilize brand strategy and the ideal client during phase one of the customer journey – building brand awareness and attraction. During phase one of the customer journey (the awareness and attraction stage) the client is moving from not knowing that...
by Kelly | Branding, Visual Brand
We’re walking you through the step-by-step process for creating a brand style guide so that you can maintain a consistent and cohesive visual brand! Your brand style guide is the visual reference document for communicating your brand in a consistent and...
by Kelly | Brand Strategy, Branding
i Do you feel like you want to change your brand design every six months? Whether it’s because something doesn’t fit or you see something that inspires you to change, you find yourself wanting to update your brand visuals. I remember when I first started our home...
by Kelly | Branding, Business Building, Business Strategy, Ideal Client
These five strategies will help you make small shifts in how you show up, so that you can start attracting those perfect-for-you clients. When we’re just getting started with our service based business, the goal is to produce revenue. You need to pay the bills, so if...
