Optimize your website’s engagement and improve user experience with these five quick and simple tips. As business owners, I think it's safe to say that we want our website to be a point of connection and engagement, not frustration and distrust. But what leads you...
A strategic and intentional rebrand can do wonders for your business – from attracting your right audience to increased customer loyalty. Here’s our list of 7 benefits that make rebranding absolutely worth it. In 2014, I ran the Twin Cities Marathon. Nearly 10 years...
Want to start closing the brand communication gap between your nonprofit organization and your right audience? These five questions will give you more brand clarity and direction for effective communication. One of the biggest struggles and opportunities as a...
You may know the importance of brand consistency at a high level, but what about how to actually maintain a consistent and cohesive brand, especially when there’s team to consider? We’re sharing our top tips for brand consistency and some examples so you can see it in...
We’re exploring the basics of what rebranding is in business and the high level process for how it’s done. As a new business owner, it makes sense to jump right into the visual brand - get a logo, a color palette and fonts so you can get out there and get to...
We're sharing the basics of what to include in your one-page brand style guide to ensure that it serves as a great starting point for consistent and cohesive brand communication, across all brand touch points. When it comes to consistent and cohesive brand...
Are you considering rebranding your nonprofit organization? Here are five considerations that will help you reduce the overwhelm and stress of rebranding your organization. As a nonprofit organization that devotes 99.9% of your energy to moving the mission...
We’re sharing our 5 best graphic designing tips for beginners and non-designers. These ideas will help you take your graphics up a notch and better communicate your brand. You don't have to be a professional designer to have good lookin' graphics and visuals....
We’re exploring the top five most common brand myths and misconceptions that may be holding you back from reaching your next level in business. Just like in every industry, there are a lot of misconceptions swirling around the interwebs when it comes to branding. ...
Learn the importance of leveraging feelings and emotion in building your brand so you can effectively connect with your right audience. “How do you want people to feel when they come in contact with your brand?” I remember asking that question early on in my...