Brand resources, ideas and inspiration for mission-driven businesses

5 Ideas on how to improve your client or customer experience

5 Ideas on how to improve your client or customer experience

Providing a great experience after the purchase is hands-down, one of the best ways to differentiate and elevate your brand. Here are five ways to upgrade your brand’s client experience so that you can build an even stronger connection with your customers. There's an...

Quick and simple ways to improve your website’s user experience

Quick and simple ways to improve your website’s user experience

Optimize your website’s engagement and improve user experience with these five quick and simple tips. As business owners, I think it's safe to say that we want our website to be a point of connection and engagement, not frustration and distrust. But what leads you...

7 Key benefits of rebranding your business

7 Key benefits of rebranding your business

A strategic and intentional rebrand can do wonders for your business – from attracting your right audience to increased customer loyalty. Here’s our list of 7 benefits that make rebranding absolutely worth it. In 2014, I ran the Twin Cities Marathon. Nearly 10 years...

5 brand questions your nonprofit needs to answer

5 brand questions your nonprofit needs to answer

Want to start closing the brand communication gap between your nonprofit organization and your right audience? These five questions will give you more brand clarity and direction for effective communication. One of the biggest struggles and opportunities as a...

The what and how of brand consistency

The what and how of brand consistency

You may know the importance of brand consistency at a high level, but what about how to actually maintain a consistent and cohesive brand, especially when there’s team to consider? We’re sharing our top tips for brand consistency and some examples so you can see it in...

What to include in your brand’s one-page style guide

What to include in your brand’s one-page style guide

We're sharing the basics of what to include in your one-page brand style guide to ensure that it serves as a great starting point for consistent and cohesive brand communication, across all brand touch points. When it comes to consistent and cohesive brand...

Our top 5 graphic design tips for non-designers and beginners

Our top 5 graphic design tips for non-designers and beginners

We’re sharing our 5 best graphic designing tips for beginners and non-designers. These ideas will help you take your graphics up a notch and better communicate your brand.   You don't have to be a professional designer to have good lookin' graphics and visuals....

Breaking down branding myths – 5 common misconceptions

Breaking down branding myths – 5 common misconceptions

We’re exploring the top five most common brand myths and misconceptions that may be holding you back from reaching your next level in business. Just like in every industry, there are a lot of misconceptions swirling around the interwebs when it comes to branding. ...

Brand feeling – the key to building connection

Brand feeling – the key to building connection

Learn the importance of leveraging feelings and emotion in building your brand so you can effectively connect with your right audience.   “How do you want people to feel when they come in contact with your brand?” I remember asking that question early on in my...