by Kelly | Brand Strategy, Branding
When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. I think it’s a pretty safe to assume that you’re in a saturated market/space/category/industry, especially in today’s...
by Kelly | Brand Strategy, Branding
It’s no secret I’m a big fan of consistent branding. In fact, I dedicated an entire post to the topic that you can read here. However, I think there’s a focus in the digital space, specifically with service businesses that are selling their...
by Kelly | Brand Strategy, Branding, Business Strategy, Customer Journey
Focusing your attention on the overall customer experience is the best way to improve the perception of your brand’s value. We’re starting today with a riddle: What costs little to no monetary investment and yet can dramatically increase the value of your...
by Kelly | Brand Strategy, Branding, Content Marketing
Learn how to tailor your brand message to the specific needs of your audience at each of the four customer journey stages. When you think about someone who has no experience with your brand, the way you communicate with them is going to be vastly different than with...
