by Kelly | Brand Strategy, Branding
A good brand is built with intention and purpose. This is done by first understanding the brand strategy and then creating aligned visuals. I remember when I first started our home renovation blog, North Country Nest, and I would spend hours and hours redoing the logo...
by Kelly | Branding, Ideal Client
By understanding your ideal client, you’re able to provide a brand experience that serves a specific type of person and helps them feel seen. The single biggest ‘thing’ that I see separating those who are struggling and those who are getting steady clients?...
by Kelly | Branding, Seasonal Color Theory, Visual Brand
We’re walking through the process of how to create on-brand visuals based on your Brand Season and style guide. One of the biggest struggles I hear from my community is staying consistent. A few weeks ago, I created a faux case study for consistent brand visuals...
by Kelly | Brand Strategy, Branding, Ideal Client, Visual Brand
We’re walking through three common brand mistakes that hold back business owners from achieving their version of success. The idea of building a strong brand can be an ambiguous, frustrating and time consuming process. However, there are three common brand...
