Quick, actionable Next Right Steps that’ll help your brand move into its thought leadership and expertise.
Showcase your brand personality in a cohesive and consistent way by incorporating a brand pattern or texture into your visual with these tips and ideas. When it comes to my wardrobe, I’m not much of a pattern-lover. But, it’s a whole different story when I think about...
Looking for color inspiration for your brand identity? Check out these 9 color combinations, utilizing color psychology and seasonal brand theory. Looking for a little inspiration for your brand identity’s color palette? We’re sharing 9 color palette...
Branding vs. marketing: we’re exploring the difference between the two and how you can utilize them together to be even more effective in business. Do you market first or do your branding? Do you need a brand to market? Can you just build a brand without marketing?...
Not sure how to make content marketing work for you? Check out these 10 content marketing ideas for attracting your ideal client. In today’s world of marketing, content is everything. And it’s everywhere. That tweet you saw, that blog post you stumbled upon, the...
We’re diving into our top five tips for designing better graphics so you can take them from good to great. You’ve got your brand colors, font standards and a social media-friendly logo… shouldn’t that be enough to create those screenshot-worthy graphics? First,...
As a growing service based business, here’s what you need in place to maintain a cohesive brand experience, even when you have multiple people responsible for communicating on behalf of the brand. When you’re just getting started in business, you have the benefit (and...
Building brand authority for your service based business is a long-game marketing strategy. But, these 7 actionable ideas can be started today. Brand authority is a tool that can be an amazing tool to leverage if your business is selling a service, an idea or an...
Take a look inside Witt and Company’s (re)branding process. From strategy to design, and everything in between, here’s a deeper look at the collaborative and ease-filled process for creating a strategically aligned brand experience. Over the last five years, the...
Brand personality plays a big role in creating a strong brand that your audience can truly connect with. The purpose of this personality is to enhance your brand’s experience. So, let’s bring your brand to life! Pillar four of your brand strategy foundation is all...
Branding is one of the most important aspects of a business, and often is one of the first large investments a business makes. Here are four distinct signs to watch out for when navigating if it’s the right time to get serious about your branding. There comes a time...