by Kelly | Brand Strategy, Branding
What it means to have brand consistency in your visuals, voice and messaging, and why it matters as a service based business. As a business owner and service provider, I am going to assume you know that competition for time, attention and clients is not going down so...
by Kelly | Brand Strategy, Branding
We’re walking through the three steps on how to audit your small business’s brand and what to do next with the evaluation results. Now that we’ve discussed what a brand audit is, it’s time to actually dive into the auditing process. But first. As you’re...
by Kelly | Brand Strategy, Branding
A brand audit is the process for evaluating the effectiveness of your internal and external brand experience. Today we’re sharing what it is and why it’s important. When your business is brand new, more often than not, you’re DIY’ing all the things. Your...
by Kelly | Branding, Visual Brand
Today we explore when it’s good to invest in just a logo design for your business or if you’re ready for a full brand strategy and design. I’m going to make a bold statement that is a little counterintuitive to my services: Going through the full...
by Kelly | Branding, Visual Brand
Whether you’re DIY’ing your visual brand or hiring out help, my number one tip is to make sure you have a few different types of logos to choose from. Why? Because there are going to be different use-cases within your business where you’ll need a...
