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Exploring the fall brand personality

Exploring the fall brand personality

Explore the characteristics of the fall brand personality and learn how to effectively inject elements of the fall personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When I...

Exploring the summer brand personality

Exploring the summer brand personality

Explore the characteristics of the summer brand personality and learn how to effectively inject elements of the summer personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When...

Exploring the spring brand personality

Exploring the spring brand personality

Explore the characteristics of the spring brand personality and learn how to effectively inject elements of the spring personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!]...

How to develop your brand’s personality for your right audience

How to develop your brand’s personality for your right audience

We’re diving into the steps to develop an engaging and effective brand personality you can use to resonate with your right audience. When I think about having a functional and effective brand personality, the first part is to determine your aligned brand season and...

Identify your brand’s personality in 5 simple steps

Identify your brand’s personality in 5 simple steps

Seasonal Brand Theory and Brand Archetypes are two frameworks that help you identify your brand personality so that you can connect and build a long-lasting relationship with your ideal clients. Do you remember those Apple commercials with Justin Long? They started...

Blending two popular brand personality frameworks

Blending two popular brand personality frameworks

Your brand’s personality can strategically come to life by determining the season and archetype that most resonate with your desired brand traits. As business owners, I think we all understand on some level the importance of having a defined brand personality. As...

Exploring the 12 brand archetypes

Exploring the 12 brand archetypes

Brand archetypes assign brands a character that makes them relatable to potential clients who align with their same values. By figuring out what your brand archetype is, you create a solid framework around building your brand. I first heard about brand archetypes a...

How to create a memorable and effective brand personality

How to create a memorable and effective brand personality

Brand personality plays a big role in creating a strong brand that your audience can truly connect with. The purpose of this personality is to enhance your brand’s experience. So, let’s bring your brand to life! Pillar four of your brand strategy foundation is all...

Seasonal brand theory and the winter brand season

Seasonal brand theory and the winter brand season

We’re diving into seasonal brand theory specifics and taking a look at the visual brand elements for the winter brand season personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] I first discovered...

The basics of color psychology and seasonal color theory

The basics of color psychology and seasonal color theory

When referencing color psychology and Seasonal Brand Theory in your branding, you’re utilizing the power of color to help evoke a specific brand experience.   Choosing a color palette for your brand can be one of the most challenging parts of the branding...