Cyndi reached out because she wanted to establish a stronger personal brand. She’s an expert in the travel industry and wanted to showcase that expertise.
A little bit about her company… Cyndi Williams is a travel industry expert and speaker. She started her own travel business more than 25 years ago and now teaches other travel agents how to create and run a successful travel business through her flagship program, The Careers on Vacation Mastermind.
“I am so excited to share this everywhere! Since you took the time to understand the big vision first and stay laser focused on the goals of the site, I finally feel like it’s an awesome representation of me and the company we are growing. The style guide and brand colors tie everything together into the grand vision – A+!”
In pulling together her mood board, I wanted a luxurious, relaxed and welcoming feel. Cyndi does an amazing job of balancing business and mindset, so I wanted to learn towards a professional yet spiritual feeling to her brand.
Since Cyndi already had a primary logo, my goal was to use that and create a secondary logo and submark. I worked in the new mood board colors while still maintaining the integrity of her original design.
The visual brand
Cyndi and her team really liked the third option, with a few tweaks. We swapped in the teal color for the tagline, to tone it down a bit. And the logo mark from option two was the clear winner for the submark!
This website was SO much fun to work on! Cyndi’s story and experience in the travel industry made it so easy to showcase her expertise.
Her website was designed on WordPress with Divi – see it live here.
Ready to get started?
If you want a brand
that fosters connection,
aligns with your company’s vision
and attracts your tribe,