PROJECT: BRAND + WEB DESIGN
Curation Consulting provides strategic communications expertise to help wellness coaches stand out in their industry and help others while doing what they love.
After our kickoff call, the original plan was to keep the bulk of her logo the same and just adjust the tagline and add a symbol. Because the original wasn’t feeling completely on point, I added in a different style and she loved it – we ended up going with the last option. Just goes to show you that those last minute decisions made on a whim are usually right on point 🙂
After going through her branding workbook and chatting on the phone, there was no question that Curation Consulting had a spring brand personality. Light and bright was the name of the game. Especially with a focus on the wellness industry, we wanted to have a fresh and fun look.
“My experience with Kelly was outstanding. I love how she incorporated all the elements I wanted into one design and the logo was so much better than what I had before. I also loved that it was so collaborative. I felt supported and the entire process was so easy!”
Once we nailed down her visual brand, it was time to bring it all over into the website. We really wanted to keep the feeling fresh and friendly, so the focus was on bright images with fresh ingredients and pops of color sprinkled throughout.
looking for a refresH?
Oh hey, I’m Kelly! A Minnesota-native who loves helping creatives + small business owners create mindful brands that build connection.
I’d love to learn more about you and your business – drop me a note below to get the conversation started!